SlideShare a Scribd company logo
1 of 19
SEO For Your Business
    A LunchTime MasterMind Webinar
  From Andy Brudtkuhl & Doug Mitchell
So What’s SEO
          Search Engine Optimization

• It’s a lot of hard work
• It’s never guaranteed to work
• It doesn’t show immediate results
• It’s Always Changing
• It NEVER ENDS
No Really, What’s SEO?

• Getting Found In Organic Search Results
• Market Research
• Keyword Research
• Content Is King
Anatomy Of Search
What’s SEO Look Like?
Ok... So How?
• Website Optimization
• Keyword Research
• Content Creation and Distribution
• Link Building
• Local Strategy
Website Optimization

• Optimize Your Website For Search
• URLs, Titles, Headers Oh My!
• Use WordPress / Plugins To Expedite
What Counts For SEO?



               graph via seomoz.org
Keyword Research
Content Is King
•   produce as much as possible

•   create and maintain outposts

•   repurpose everything

•   distribute automagically

•   inbound marketing = high ROI
Content Distribution
                                           Twitter
     Content                  WordPress

                                          Facebook
                              Posterous

                                          StumbleU

             YouTube
                                           Tumblr
SlideShare           Flickr
                                           LinkedIn
        TubeMogul

        Content Outposts                  FriendFeed
Links Are Currency
• Inbound Links = Sites
  That Link To Yours
• 22% Of SEO Is Inbound
  Links
• Links Show Relevance
Getting Links
• Link to other people (reciprocal)
• Submit to online directories
• Use Social Media (profiles, sharing)
• Create Awesome Content People Will
  Share
Target Local If You Can
  82% of people search online first to find local products and services
Your Social Graph
Questions?
Will You Join Us?
•   Monthly Webinars

•   Weekly Q&A Sessions

•   How To Videos

•   Exclusive Podcasts

•   Support Network
Sign Up Today
          Sign Up Right Now At....

LunchTimeMasterMind.com/signup

            Only $1.50 / day
        Can you afford not to join us?

More Related Content

What's hot

How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
Roy Povarchik
 
SearchLondon - SEO in 2013
SearchLondon - SEO in 2013SearchLondon - SEO in 2013
SearchLondon - SEO in 2013
Lee Smallwood
 

What's hot (20)

Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 
Why blogging should be an integral part of your social marketing strategy
Why blogging should be an integral part of your social marketing strategyWhy blogging should be an integral part of your social marketing strategy
Why blogging should be an integral part of your social marketing strategy
 
How Can I Make My Content More Shareable?
How Can I Make My Content More Shareable?How Can I Make My Content More Shareable?
How Can I Make My Content More Shareable?
 
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search EnginesSES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
 
Charles ecommerce meetup
Charles ecommerce meetupCharles ecommerce meetup
Charles ecommerce meetup
 
Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)Blogging Basics (for Nonprofits)
Blogging Basics (for Nonprofits)
 
Putting Almost No-cost Web-based Tools to Work for Small Business
Putting Almost No-cost Web-based Tools to Work for Small BusinessPutting Almost No-cost Web-based Tools to Work for Small Business
Putting Almost No-cost Web-based Tools to Work for Small Business
 
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...
 
Social SEO For Business
Social SEO For BusinessSocial SEO For Business
Social SEO For Business
 
Integrating social with seo internet world by Tim Grice
Integrating social with seo   internet world by Tim GriceIntegrating social with seo   internet world by Tim Grice
Integrating social with seo internet world by Tim Grice
 
2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot2020 08 Unite2020 Reboot
2020 08 Unite2020 Reboot
 
2020 08 LinkedIn Overview
2020 08 LinkedIn Overview2020 08 LinkedIn Overview
2020 08 LinkedIn Overview
 
Salesforce Marketing Cloud Webinar: How to Effectively Engage Your Customers ...
Salesforce Marketing Cloud Webinar: How to Effectively Engage Your Customers ...Salesforce Marketing Cloud Webinar: How to Effectively Engage Your Customers ...
Salesforce Marketing Cloud Webinar: How to Effectively Engage Your Customers ...
 
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
Mastering Metrics - Ten Critical Analytics and Performance Measurement Strate...
 
SearchLondon - SEO in 2013
SearchLondon - SEO in 2013SearchLondon - SEO in 2013
SearchLondon - SEO in 2013
 
Launch Your Local Blog & Social Media Integration
Launch Your Local Blog & Social Media IntegrationLaunch Your Local Blog & Social Media Integration
Launch Your Local Blog & Social Media Integration
 
Be found
Be foundBe found
Be found
 
Social Media and Google + 2012
Social Media and Google + 2012Social Media and Google + 2012
Social Media and Google + 2012
 
Advanced Blogging #ftw2010
Advanced Blogging #ftw2010Advanced Blogging #ftw2010
Advanced Blogging #ftw2010
 
LinkedIn Workshop
LinkedIn WorkshopLinkedIn Workshop
LinkedIn Workshop
 

Similar to Small Business SEO - Webinar

Seo presentation by seo services adelaide
Seo presentation by seo services adelaideSeo presentation by seo services adelaide
Seo presentation by seo services adelaide
phillipb
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbird
Gary Wagnon
 
Simple Social Media Udemy Course
Simple Social Media Udemy CourseSimple Social Media Udemy Course
Simple Social Media Udemy Course
Manny Sarmiento
 

Similar to Small Business SEO - Webinar (20)

Seo presentation by seo services adelaide
Seo presentation by seo services adelaideSeo presentation by seo services adelaide
Seo presentation by seo services adelaide
 
Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for BrainsharkContent Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
Content Marketing in 5 Easy Steps by Susan Gunelius for Brainshark
 
Online Marketing and SEO Workshop
Online Marketing and SEO WorkshopOnline Marketing and SEO Workshop
Online Marketing and SEO Workshop
 
TV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and AdvertisingTV Webinar - Social Media Marketing and Advertising
TV Webinar - Social Media Marketing and Advertising
 
Social Media
Social MediaSocial Media
Social Media
 
Social Media 2010
Social Media 2010Social Media 2010
Social Media 2010
 
Social Media
Social MediaSocial Media
Social Media
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Using Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable BusinessUsing Digital Media to Build a Profitable Business
Using Digital Media to Build a Profitable Business
 
Digital Marketing Crash Course
Digital Marketing Crash Course Digital Marketing Crash Course
Digital Marketing Crash Course
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)SES London 2010 - Social Media101 (Lisa Myers)
SES London 2010 - Social Media101 (Lisa Myers)
 
Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012Business Network North SEO Seminar Notes Aug 2012
Business Network North SEO Seminar Notes Aug 2012
 
Unleashing Real Estate Brokerage Value Using Pennies on the Dollar
Unleashing Real Estate Brokerage Value Using Pennies on the DollarUnleashing Real Estate Brokerage Value Using Pennies on the Dollar
Unleashing Real Estate Brokerage Value Using Pennies on the Dollar
 
7 online marketing strategies
7 online marketing strategies7 online marketing strategies
7 online marketing strategies
 
NAR Tech Edge - Las Vegas - Blogging - Shannon Register
NAR Tech Edge - Las Vegas - Blogging - Shannon RegisterNAR Tech Edge - Las Vegas - Blogging - Shannon Register
NAR Tech Edge - Las Vegas - Blogging - Shannon Register
 
Nmd feeding humjmingbird
Nmd feeding humjmingbirdNmd feeding humjmingbird
Nmd feeding humjmingbird
 
Blogging
BloggingBlogging
Blogging
 
Simple Social Media Udemy Course
Simple Social Media Udemy CourseSimple Social Media Udemy Course
Simple Social Media Udemy Course
 

Recently uploaded

CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
giselly40
 

Recently uploaded (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 

Small Business SEO - Webinar

  • 1. SEO For Your Business A LunchTime MasterMind Webinar From Andy Brudtkuhl & Doug Mitchell
  • 2.
  • 3. So What’s SEO Search Engine Optimization • It’s a lot of hard work • It’s never guaranteed to work • It doesn’t show immediate results • It’s Always Changing • It NEVER ENDS
  • 4. No Really, What’s SEO? • Getting Found In Organic Search Results • Market Research • Keyword Research • Content Is King
  • 7. Ok... So How? • Website Optimization • Keyword Research • Content Creation and Distribution • Link Building • Local Strategy
  • 8. Website Optimization • Optimize Your Website For Search • URLs, Titles, Headers Oh My! • Use WordPress / Plugins To Expedite
  • 9. What Counts For SEO? graph via seomoz.org
  • 11. Content Is King • produce as much as possible • create and maintain outposts • repurpose everything • distribute automagically • inbound marketing = high ROI
  • 12. Content Distribution Twitter Content WordPress Facebook Posterous StumbleU YouTube Tumblr SlideShare Flickr LinkedIn TubeMogul Content Outposts FriendFeed
  • 13. Links Are Currency • Inbound Links = Sites That Link To Yours • 22% Of SEO Is Inbound Links • Links Show Relevance
  • 14. Getting Links • Link to other people (reciprocal) • Submit to online directories • Use Social Media (profiles, sharing) • Create Awesome Content People Will Share
  • 15. Target Local If You Can 82% of people search online first to find local products and services
  • 18. Will You Join Us? • Monthly Webinars • Weekly Q&A Sessions • How To Videos • Exclusive Podcasts • Support Network
  • 19. Sign Up Today Sign Up Right Now At.... LunchTimeMasterMind.com/signup Only $1.50 / day Can you afford not to join us?

Editor's Notes