This document provides instructions for creating and optimizing a Facebook personal and business page. It begins by explaining how to set up a personal Facebook profile, including uploading photos and videos. It then describes how to create a Facebook business page and customize it with a cover photo and timeline pictures. Finally, it offers tips for optimizing a business page through regular posting, ads, polls and events to engage more users.

1. FACEBOOK TRAINING
LEANNE PEARD
Copyright 2012 Leanne Peard t/as Social Media Specialist
Making a Difference in Business
Social Media Specialist

2. Learning outcomes
 Create Facebook personal page
 Create Facebook business page
 Design Facebook business page
 Implement social media marketing strategies

3. Create Facebook
Personal Profile
How to create a personal Profile
Copyright 2012 Leanne Peard t/as Social Media Specialist

4. Go to www.facebook.com

5. Provide your first name, last name, email
address, password, gender and birthday

6. Click on ‘Sign up’

7. You may choose to ‘Find Friends’ or proceed to
the next step

8. Simply click on ‘Skip’ to go to the next step

9. To add information to your profile, provide your academic background
like your school where you finished high school, university, your current
employer, the city you currently reside and your hometown

10. Click on ‘Save & Continue’ to go to the next step

12. ‘Upload a Photo’ or simply take a
photo of yourself by clicking ‘Take
a Photo’.

13. Click on ‘Save & Continue’ to
proceed to the next step

14. Click on ‘Go to your email’ on the top most
portion of your Facebook page to confirm your
newly created personal page

15. Click on the link provided to
confirm your account

16. Click on the link provided to
confirm your account

17. You now have a Facebook
Personal Page.

18. Take a look at your newly created
Facebook Personal Page

19. Create Facebook
Personal Profile
How to post
Copyright 2012 Leanne Peard t/as Social Media Specialist

20. Go to ‘What’s on your mind?’
section on your Facebook page

21. After clicking on ‘Post’ your newly posted status,
photo, video, place or life event will automatically
be shown on your page

22. Create Facebook
Personal Profile
How to upload a picture
Copyright 2012 Leanne Peard t/as Social Media Specialist

23. On your Facebook page, Click on
‘Upload Photo/Video

24. Choose the photo that you would like
to upload from your computer files

25. The newly uploaded photo will now be
shown in your Photos folder and in
your timeline

26. If you would like to add photos into your
profile, simply click on ‘Add Photos ‘ on the upper
right portion of your Facebook page

27. Find and choose the photo that you would
like to add to your Facebook profile from
your computer

28. Type in the name of the album
and the title of the photo

29. The photo will now be shown in
your timeline

30. You can also view your newly uploaded photo on
your Photos folder on your Facebook page

31. Create Facebook
Personal Profile
How to upload a video
Copyright 2012 Leanne Peard t/as Social Media Specialist

32. Click on ‘Upload photo/Upload
video on your Facebook page

33. Choose the video that you would like to
upload from your computer files

34. Wait until the video has been uploaded
completely into your Facebook page

35. After uploading the video completely, you will receive a
notification on your window screen and by email that the
newly uploaded video is ready to view

36. Simply wait for the notification to pop
up or be sent to your email

37. After you receive the notification, you can
automatically view the newly uploaded
video on your timeline

38. Create Facebook
Personal Profile
How to upload an external link
Copyright 2012 Leanne Peard t/as Social Media Specialist

39. Click on ‘Status’ on your
Facebook page

40. Copy the link from the website
from which you will get the link

41. Paste the link into the status area on your
Facebook page. You may choose to add a title of
the link if you want

42. Click on ‘Post’ to publish the external link you just added
into your Facebook page. After clicking on ‘Post’ the
external link will automatically be viewable on your
timeline

43. Create Facebook
Personal Profile
How to change privacy settings
Copyright 2012 Leanne Peard
t/as Social Media Specialist

44. Click the settings symbol on the upper right
corner of your Facebook page and choose
‘Privacy settings’

45. Choose the settings that you prefer for your profile, whether you
would like it to be public or not and whether you would like your
profile to be searchable by the public or not by clicking on ‘Edit’ found
across each section

46. Make the changes that you prefer from the
choices given in the drop down menu.
Then, simply return to your profile page

47. Make the changes that you prefer from the
choices given in the drop down menu. Then,
simply return to your profile page

48. Create Facebook
Personal Profile
How to search for friends
Copyright 2012 Leanne Peard
t/as Social Media Specialist

49. Next to the name of your Facebook profile
(example, Michelle Smith) on the upper right
portion of your page, click on ‘Find Friends’

50. You can add friends from your ‘Personal contacts’ or
contacts you have in your email account or from the
‘People you may know’ list just below the ‘People in your
contacts’ section

51. Simply click on ‘Add friend’ found across the
name of the friend you would like to add

52. Create Facebook
Personal Profile
How to search for pages
Copyright 2012 Leanne Peard
t/as Social Media Specialist

53. On the top most portion of your Facebook page, you will
see a search box. Simply type in the name of the page
that you would like to search

54. Click on the page that you would like to view from
the list provided according to your search

55. Create Facebook
Personal Profile
How to post on a page
Copyright 2012 Leanne Peard
t/as Social Media Specialist

56. Search the page where you would like to post
something. You may use the search box or locate
the page from your friends list

57. On the page where you would like to
post something, click on ‘Status’

58. Type in the information that you would like to post on the
‘Post’ area of the page and then click on ‘Share’ for it to
be posted completely on the page’s wall

59. Create Facebook
Business Page
How to create business page
Copyright 2012 Leanne Peard t/as Social Media Specialist

60. Two options in creating business
page
 Local business or place
 Company, Organisation or Institution

61. If you wish to add a
business page of a ‘Local
business or place’ follow
these steps
Copyright 2012 Leanne Peard t/as Social Media Specialist

62. At the bottom portion of your Facebook
page, click on ‘Create a page’

63. Choose ‘Local business or place’
from among the choices given

64. Choose the type of business you operate
from the dropdown menu provided

65. Tick your answer to the questions that follow
regarding the legitimacy of your business. Click
on ‘Save Info’ to proceed to the next step

66. business page of a
‘Company, Organisation or
Institution’ follow these
steps
Copyright 2012 Leanne Peard
t/as Social Media Specialist

67. At the bottom portion of your Facebook
page, click on ‘Create a page’

68. Click on ‘Company, Organisation or Institution’. Choose the industry
that your company belongs from the dropdown menu provided. Enter
your company name and tick ‘I agree to Facebook Page’s Terms’.
Click on ‘Get Started’ to proceed to the next step

69. You can add a photo to your company, organisation or institution
business page by clicking on ‘Upload from computer’ or ‘Import from
website’. Click on ‘Save photo’ to proceed to the next step

70. Click on ‘Add a source to enable
advertising’ then click on ‘Enable Ads’

71. Your newly created business page is now
to ready for viewing on Facebook

72. Create Facebook
Business Page
How to change the time line
Copyright 2012 Leanne Peard t/as Social Media Specialist

73. Click on ‘Add cover’

74. Upload the photo from your
computer files

75. Choose the photo that you would like
to add as your timeline cover

76. You can add your profile picture if you want by clicking on ‘Upload
from computer’ if the photo is saved in your computer or click ‘Import
from website’ if the photo can be uploaded from your website

77. You have just changed your timeline
and your profile picture

78. Create Facebook
Business Page
How to create a time line picture on PowerPoint
Copyright 2012 Leanne Peard t/as Social Media Specialist

79. Open MS PowerPoint

80. Insert the photo into the PowerPoint slide from
where you have saved it in your computer

81. Select the photo that you would like to create as a
timeline picture from your computer files

83. You can now edit the photo using the PowerPoint commands. After
editing the photo, save it in your computer for it to be ready for
uploading into your Facebook business page timeline

84. Create Facebook
Business Page
How to post from page to profile and back
Copyright 2012 Leanne Peard
t/as Social Media Specialist

85. Go to the ‘What’s new’ section of your business page. You
can choose whether you want to post a Status, Photo or
Video, Event, Milestone, Question

86. Provide the required information to be shown in your post. For
example, if it is an event, provide the name of the event, details,
place, ticket and the schedule of the event

87. Click on ‘Create’ for the newly created
event be shown on your timeline

88. Your post will automatically show up on your
timeline as soon as you click on ‘Post’

89. Go to ‘What’s on your mind’ section and type in the details
of your post. For example, if it is a status simply type in
your desired message then click ‘Post’

90. Create Facebook
Business Page
How to optimize your Facebook business page
Copyright 2012 Leanne Peard
t/as Social Media Specialist

91. To optimize your Facebook business page ensure
that you do the following:
 Establish a good and reputable business profile
 Upload a cover photo and profile photo that depicts the
products and services that you offer
 Invite as many friends that you can so that you page
will be visible to as many people
 Invite email contacts to add the visibility of your
business page

92. To optimize your Facebook business page ensure
that you do the following:
 Share your business page to other Facebook users
 Post updates regularly to boost the online presence of
your business page
 Add an advertisement as necessary
 Create poll to get information whether you are reaching
your target audience or not

93. To optimize your Facebook business page ensure
that you do the following:
 Create a competition to invite people to visit your page
 Create an interest list to extend your connection to
other Facebook users
 Join groups and create groups to invite people to come
and see what your business page has to offer

94. Create Facebook
Business Page
When to post and what times, how to schedule a post
Copyright 2012 Leanne Peard t/as Social Media Specialist

95. When to post?
 The times are before work and after work, this is when
most people are likely to engage with you, Weekends
are the appropriate times to post content on your
business page.
 However You should post at least 5 times a
day, morning, mid morning, afternoon, after work and
evening 

96. Integrating people, process and technology!
Thank You
 For any more questions please do not hesitate to
contact me
 Like my www.facebook.com/socialmediapluspage
 For More FREE Training visit
 www.socialmediaspecialist.com.au/free
 You will receive the Google Plus Training
 Please respect my content it is for training purposes
only … Cheers Leanne Peard