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What would I contain in a time
capsule to demonstrate the
legacy of my country?
What to choose?
• The first thing witch came to my mind was El ingenioso hidalgo Don Quijote book of
  Miguel de Cervantes.
• Maybe I could develop this presentation around Antonio Gaudí or Dalí.
• What about music? Even The President of the United States danced La Macarena!
• Fashion could be a great topic. Inditex group is growing exponentially. Also Mango.
• If we take it into sports, we are European and World football champion. We have
  Rafa Nadal and Fernando Alonso. Pau Gasol was never behind.
• If we take it to enterprise level, we have the best bank in the world. Panama Canal
  expansion is leaded by Spanish company. Also desalination plants and the
  investigation for Alzheimer disease vaccine.
• Spain is #1 Country in Solar Energy and 13% of our energy comes from renewals.

Álvaro Butragueño - 2013                                                                2
… but …

• What made Tourism revenue grew up by 14% and situate Spain as #2 most visited
  country in the world? 57M visitors and we’re only 46M in 2011!
• What situates Spain as 3rd highest life expectancy in the world and 2nd if you are
  female with 85,3 years old average?
• What are the most pronounced words by every single tourist that comes here?




Álvaro Butragueño - 2013                                                               3
Our gastronomy!
                           Tapas!            Paella!




                                    Jamón!




Álvaro Butragueño - 2013                               4
Our gastronomy
• With no doubt what we are most famous and proud is about our Mediterranean diet
  and its diversity.
• If I have to save the heritage of Spain in a box I would save this book…




• It was my grandmother’s book which gave to my mother and now to me.



Álvaro Butragueño - 2013                                                            5
The recipe
• So in order to prove I can cook, let’s make a Cocido Madrileño!
• This is a 3-course-meal witch is typical from Madrid. However some other regions of
  Spain cooks some similar recipe, It is original form The Capital.
• It is a very easy recipe.
• The star product are chickpeas.
• First course is a soup followed by chickpeas and finished by a selection of meats and
  chicken.
• Let’s we clear some little issue first. Every single house has its own rules. There are as
  many recipes of Cocido as such us houses in Madrid. It happens the same with
  Spanish Omelet and Paella and many other things.
• So this is my version. The one I learned from my mother and my grandma.

Álvaro Butragueño - 2013                                                                       6
The recipe
• The ingredients we will be using for 6 pax:
      – Chickpeas. 1 cup for every person
      – 1 – 1,5lbs of shank meat
      – 1 chicken
      – Some pieces of ham (2-3)
      – Some leg bones from cow or pig or both
      – 3-4 cured chorizo
      – Potatoes
      – Carrots
      – A laurel leaf
      – Noodles



Álvaro Butragueño - 2013                         7
The recipe
• The day before we start cooking, we   • After that time, they will look like
  have to keep the chickpeas in water     this.
  for at least 8 hours.




Álvaro Butragueño - 2013                                                         8
The recipe
• Let’s place all ingredients but         • Meanwhile I prepare
  chickpeas, potatoes and carrots in a      chickpeas, potatoes and carrots. I
  pan. If you have a pressure cooker is     use some kind of sock to keep it all
  faster. So I am using it! 20 min.         together.




Álvaro Butragueño - 2013                                                           9
The recipe
• Next step is to add our sock into the   • So we have it all done. Just we need
  pot for another 20 min.                   to separate the broth and add some
                                            noodles to finish our soup.




Álvaro Butragueño - 2013                                                           10
The recipe
• So this is done!
• Nice presentation is required. Meanwhile we can serve some appetizers.




Álvaro Butragueño - 2013                                                   11
Time to eat
• The most important part of the Spanish cuisine is enjoy it with family and fiends.
                                    Buen provecho




Álvaro Butragueño - 2013                                                               12
Facts Chart
                       Tastiness


                     Cholesterol


Movement Capability after intake


        Hunger level after intake


                   Wine Pairing


               Happiness feeling


 Necessary accompaniment Level


                 Gas probability


                                    0%     20%        40%                       60%           80%   100%   120%

                                                 Immediately   After 1 hour   After 5 hours




                Álvaro Butragueño - 2013                                                                          13
Final ideas
• Undoubtedly, Spanish restaurants and their chefs have been and will always be in
  the list of the world's best. Ferrán Adriá’s El Bulli has been on top for years.
• Nevertheless Spanish cuisine has its origins in very humble dishes.
• Everything in Spain comes around food. Not only special occasion but none a single
  commercial trade is finished without a good meal and a bottle of wine.
• Maybe not only the book would have to be preserved. Also some of our character
  should be preserved.
• Some achievements of other cultures comes from engineering or sports or policy.
  Our greatest achievements are our people.




Álvaro Butragueño - 2013                                                               14
Thanks!


Álvaro Butragueño - 2013   15

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What would demonstrate Spain's legacy

  • 1. What would I contain in a time capsule to demonstrate the legacy of my country?
  • 2. What to choose? • The first thing witch came to my mind was El ingenioso hidalgo Don Quijote book of Miguel de Cervantes. • Maybe I could develop this presentation around Antonio Gaudí or Dalí. • What about music? Even The President of the United States danced La Macarena! • Fashion could be a great topic. Inditex group is growing exponentially. Also Mango. • If we take it into sports, we are European and World football champion. We have Rafa Nadal and Fernando Alonso. Pau Gasol was never behind. • If we take it to enterprise level, we have the best bank in the world. Panama Canal expansion is leaded by Spanish company. Also desalination plants and the investigation for Alzheimer disease vaccine. • Spain is #1 Country in Solar Energy and 13% of our energy comes from renewals. Álvaro Butragueño - 2013 2
  • 3. … but … • What made Tourism revenue grew up by 14% and situate Spain as #2 most visited country in the world? 57M visitors and we’re only 46M in 2011! • What situates Spain as 3rd highest life expectancy in the world and 2nd if you are female with 85,3 years old average? • What are the most pronounced words by every single tourist that comes here? Álvaro Butragueño - 2013 3
  • 4. Our gastronomy! Tapas! Paella! Jamón! Álvaro Butragueño - 2013 4
  • 5. Our gastronomy • With no doubt what we are most famous and proud is about our Mediterranean diet and its diversity. • If I have to save the heritage of Spain in a box I would save this book… • It was my grandmother’s book which gave to my mother and now to me. Álvaro Butragueño - 2013 5
  • 6. The recipe • So in order to prove I can cook, let’s make a Cocido Madrileño! • This is a 3-course-meal witch is typical from Madrid. However some other regions of Spain cooks some similar recipe, It is original form The Capital. • It is a very easy recipe. • The star product are chickpeas. • First course is a soup followed by chickpeas and finished by a selection of meats and chicken. • Let’s we clear some little issue first. Every single house has its own rules. There are as many recipes of Cocido as such us houses in Madrid. It happens the same with Spanish Omelet and Paella and many other things. • So this is my version. The one I learned from my mother and my grandma. Álvaro Butragueño - 2013 6
  • 7. The recipe • The ingredients we will be using for 6 pax: – Chickpeas. 1 cup for every person – 1 – 1,5lbs of shank meat – 1 chicken – Some pieces of ham (2-3) – Some leg bones from cow or pig or both – 3-4 cured chorizo – Potatoes – Carrots – A laurel leaf – Noodles Álvaro Butragueño - 2013 7
  • 8. The recipe • The day before we start cooking, we • After that time, they will look like have to keep the chickpeas in water this. for at least 8 hours. Álvaro Butragueño - 2013 8
  • 9. The recipe • Let’s place all ingredients but • Meanwhile I prepare chickpeas, potatoes and carrots in a chickpeas, potatoes and carrots. I pan. If you have a pressure cooker is use some kind of sock to keep it all faster. So I am using it! 20 min. together. Álvaro Butragueño - 2013 9
  • 10. The recipe • Next step is to add our sock into the • So we have it all done. Just we need pot for another 20 min. to separate the broth and add some noodles to finish our soup. Álvaro Butragueño - 2013 10
  • 11. The recipe • So this is done! • Nice presentation is required. Meanwhile we can serve some appetizers. Álvaro Butragueño - 2013 11
  • 12. Time to eat • The most important part of the Spanish cuisine is enjoy it with family and fiends. Buen provecho Álvaro Butragueño - 2013 12
  • 13. Facts Chart Tastiness Cholesterol Movement Capability after intake Hunger level after intake Wine Pairing Happiness feeling Necessary accompaniment Level Gas probability 0% 20% 40% 60% 80% 100% 120% Immediately After 1 hour After 5 hours Álvaro Butragueño - 2013 13
  • 14. Final ideas • Undoubtedly, Spanish restaurants and their chefs have been and will always be in the list of the world's best. Ferrán Adriá’s El Bulli has been on top for years. • Nevertheless Spanish cuisine has its origins in very humble dishes. • Everything in Spain comes around food. Not only special occasion but none a single commercial trade is finished without a good meal and a bottle of wine. • Maybe not only the book would have to be preserved. Also some of our character should be preserved. • Some achievements of other cultures comes from engineering or sports or policy. Our greatest achievements are our people. Álvaro Butragueño - 2013 14