Twitter, Maximized presentation at Rutgers Student Affairs Conference 12/14/12 #RUBrandU

1. Twitter, Maximized
Rutgers University Student Affairs Conference
December 14, 2012
Andy Campbell - @ac_andycampbell
#RUBrandU

2. Why Twitter?
friends
reading
news networking
search
social followers
sales learning
celebrities
community
#RUBrandU

3. Information Overload
#RUBrandU

4. Narrow Your Stream
Getting Information Sharing Information
Using Lists From Multiple Devices
Hashtag - #RUBrandU Scheduled Tweets
Software Options Join the Conversation
Search Be Yourself
Scheduled Discussions Respectful Citizenship
#RUBrandU

5. #RUBrandU

6. Using Lists in Twitter
Add to Multiple Lists
Don’t Need to Follow
Public & Private Features
Organize & Maintain
Tools to Help:
http://twitlistmanager.com/
http://hootsuite.com
#RUBrandU

8. #RUBrandU

9. #RUBrandU

12. # Hashtags & Keywords
Search for Information via # Hashtag or
Keyword
Tag Your Tweets with Hashtags
Anything Goes
Create Unique Hashtags for Events,
Presentations, etc.
#RUBrandU

13. #RUBrandU

15. Hootsuite, Software & Apps
Most are Free
Organize & Manage Information
Multiple Social Media Sources / Feeds
Requires Setup & Regular Maintenance
Differ by Platform / OS
Find What Works Best for You
#RUBrandU

16. Change Your Search Mindset
Twitter vs. Google
Real-Time Information
Valid vs. Invalid Sources
Trending Topics
Use Your Lists
#RUBrandU

18. #RUBrandU

19. Join the Conversation
Look for Scheduled Conversations
Use & Reply to Hashtags
Jump In & Engage
Be Yourself, Locate & Discuss Interests
Reply & Retweet in Kind
Network, Learn, Discuss
Personal Learning Network
#RUBrandU

20. Thank You!
Keep the Conversation Going
@ac_andycampbell
#RUBrandU
Contact Me with Questions
Presentation Available Online:
http://www.slideshare.net/ac_andycampbell/rubrandutwitter
#RUBrandU