Brookes-Burgundy 3rd Joint Research Conference. More information here: http://www.anacanhoto.com/Site/Ramblings/Entries/2012/6/4_Using_Twitter_in_Higher_Education.html

1. BROOKES-BURGUNDY
RESEARCH CONFERENCE 2012
Follow me - Using Twitter to
extend learning among post-
graduate students
Dr. Ana Isabel Canhoto
Senior Lecturer Marketing
Oxford Brookes University

2. MOTIVATION
(c) Ana Isabel Canhoto, 2012

3. MANAGING EXPECTATIONS
Module guide:
You are also expected to use technical
platforms such as blogs and social networks
(e.g., LinkedIn, Facebook, Twitter, Four
Square and Google+).
(c) Ana Isabel Canhoto, 2012

4. MANAGING EXPECTATIONS
Classroom:
Blackboard Learning System 18/ 09/ 2011 23:15
Accessibility | Help
Build Teach Student View eCRM 2011-12
Course Tools Your location: Home Page
Course Content
Announcements
Assessments
Assignments
Calendar General Course Information Slides
This folder contains the module This folder contains the slides used
Discussions guide and assignment details. in the weekly workshops
Web Links
My Tools
My Grades BV ONLINE SUPPORT RESOURCES | PERSONAL INFORMATION PAGES | ONLINE MODULAR HANDBOOK | LIBRARY
My Files
My Progress
Notes
Hashtag: #[course code]
(c) Ana Isabel Canhoto, 2012

5. SURVEY: STUDENTS’ ATTITUDES
N=45
Attitudes survey adapted from Holden, H., & Rada, R. (2011). Understanding
the Influence of Perceived Usability and Technology Self-Efficacy on
Teachers’ Technology Acceptance. Journal of Research on Technology in
Education, 43(4), 343-367
(c) Ana Isabel Canhoto, 2012

6. THE OUTCOME
- VERY limited reaction to module postings
- Same in VLE
- Decreasing enthusiasm!
(c) Ana Isabel Canhoto, 2012 N=29

7. THE OUTCOME
But…
- Interaction in broad sense
- Students sharing materials between them
- Students reacting to module leader’s content
- Students reaching out to module leader
- Interaction with other users
(c) Ana Isabel Canhoto, 2012

8. STUDENTS’ COMMENTS
Familiarity Expectations Fit Perceived benefit
‘Created an ‘The basic ‘On FB (we) can have ‘It is advisable to use new
account for approach is the longer and more clear technology… this is the
the class but best one… structured future generation of
didn't get into without being discussions’ marketing’
it’ disturbed by the
technological ‘digg platforms… to ‘Can be used to have fast
‘Only appearance’ share different communication… allows
mentioned in articles’ students to participate in
1 module’ ‘It's a good idea discussions with experts
to use Twitter for ‘Companies are and companies. That’s
‘A group on the classes even looking more on difficult to happen in real
Facebook… if I don't use it LinkedIn for life’
because myself. It gives recruitments… you
more people an option to can post your CV, ‘Would be useful to
are on FB’ people’. experiences, understand it's potential
references.’ from a company's
(c) Ana Isabel Canhoto, 2012

9. FOLLOW ME - USING TWITTER
TO EXTEND LEARNING AMONG
POST-GRADUATE STUDENTS
Ana Isabel Canhoto
Senior Lecturer Marketing; Oxford Brookes
University
e: adomingos-canhoto@brookes.ac.uk
Twitter: @canhoto
www.anacanhoto.com
(c) Ana Isabel Canhoto, 2012