Using social media in your job search
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A colleague asked me to a run a session for her students, about how they could use social media to assist with their job search. We started by talking about the decision to hire someone, and how complex it is… a bit like their decision to buy a skiing holiday. Then, we turned our attention to understanding what information the employer is looking for. Finally, we looked at how different platforms might help them showcase their strengths, motivation, and cultural fit. First, what they must do to stand a chance – check what their current online presence is telling prospective employers, and build their LinkedIn profiles. Then, what they can do to enhance their profile.
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Using social media in your job search
- 1. How Social Media Can Assist Your Job Search © Ana Isabel Canhoto 2015 www.anacanhoto.com
- 2. © Ana Isabel Canhoto 2016 www.anacanhoto.com Source: http://www.myparalegalplace.com/2014/07/get-your-next-job-using-social-media.html
- 3. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 4. © Ana Isabel Canhoto 2016 www.anacanhoto.com Variety seeking Complex Habitual Dissonance- reducing Low involvement High involvement Few differences between brands Significant differences between brands
- 5. © Ana Isabel Canhoto 2016 www.anacanhoto.com Variety seeking Complex Habitual Dissonance- reducing Low involvement High involvement Few differences between brands Significant differences between brands Source: http://www.hrreview.co.uk/hr-news/recruitment/it-costs-over-30k-to-replace-a-staff-member/50677
- 6. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 7. Three key questions: 1. Can you do the job? => Strengths 2. Will you love the job? => Motivation 3. Can we tolerate working with you? => Fit © Ana Isabel Canhoto 2016 www.anacanhoto.com Source: http://www.forbes.com/sites/georgebradt/2011/04/27/top-executive-recruiters-agree-there- are-only-three-key-job-interview-questions/
- 8. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 9. Identity Source: http://www.yalelawtech.org/wp-content/uploads/Evolution-of-Facebook-Privacy.jpg © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 10. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Online resume • Updated • Showcase your skills and ability • Professional photo – NO SUNGLASSES • Strong summary section • List volunteer experience • Recommendations • Different from endorsing
- 11. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Follow companies • Learn about opportunities • Show your interest
- 12. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Participate in groups • Learn • Ask questions • Share interesting links • Comment on posts
- 13. Groups © Ana Isabel Canhoto 2016 www.anacanhoto.com • Discussion forums, Quora, etc • Industry specific • Participate in groups • Think about what it say about your interests
- 14. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Content repository • Show your knowledge and skills • Establish your expertise • Help others find you • LinkedIn, Google
- 15. Identity © Ana Isabel Canhoto 2016 www.anacanhoto.com More: http://mashable.com/2013/02/09/twitter- job-search/ • Professional photo • Craft your short bio • Develop your network • Follow industry experts • Join the conversation • What drives you? What catches your attention? • Don’t just RT; create content, too • Show case your personality
- 16. 16 Reputation © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 17. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 18. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 19. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Digital business card • Keep updating • Professional photo • Summary section • Contact details • Link to your SM accounts • Add link to your e-mail signature, CV, etc…
- 20. © Ana Isabel Canhoto 2014 www.anacanhoto.com
- 21. • At the end of the interview: Source: http://www.businessesgrow.com/2012/01/21/7-reasons-every-job-seeker-needs-to-blog/ © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 22. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 23. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 24. © Ana Isabel Canhoto 2016 www.anacanhoto.com Image: © Mark W Schaefer • Flexibility • Stay current • Free from geographic limitations • Privacy • Always on • Productivity • Mistakes • Burn-out • Expectations • Discipline
- 25. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 26. © Ana Isabel Canhoto 2016 www.anacanhoto.com
- 27. © Ana Isabel Canhoto 2016 www.anacanhoto.com Don’t burn bridges. Develop networks.
- 28. © Ana Isabel Canhoto 2016 www.anacanhoto.com • Keep your LinkedIn profile updated • Do your research (on social media) before deciding to change jobs • The grass always seems greener… • Previous experiences are part of your personal brand
- 29. How Social Media Can Assist Your Job Search © Ana Isabel Canhoto 2015 www.anacanhoto.com