A brief overview of the web evolution and what web 2.0 can do for Iberia.

1. WEB 2.0

2. The World We Live in The Consumer has the power and they are in control!

3. The World We Live in Consumer has unlimited options!

4. The World We Live in Consumer hates and avoids advertising.

5. Digital Communication Evolution WEB 1.0 Company to Consumer: SHUTUP AND LISTEN! Consumer to Company: Hello? Can you hear me?

7. Pretty postcards

8. “brochure-ware”

9. Internet is just another channel

10. “Corporate-speak”

11. LACKS

12. Context

13. Interaction

17. Another consumer!Social Media put Consumers in Control of the conversation.

18. So can Web 2.0 help Iberia?!! Yes! WEB 2.0 helps you join the conversation!

19. Iberia’s Customers Who are my customers in WEB 2.0? Publishers Everyone syndicated Experts Network Editors DJs Broadcasters Critics

20. Instead of Telling Your Story! GIVE THEM A PLATFORM!!! LET THEM TELL THEIRS!!!!!

22. Listen and receive feedback, Listen and give response then listen again!

23. Continue the dialogue and build a relationship!- Don’t be Fake! -Describe the industry and not just the company - Blogs are not PR machines.

25. In the sky

26. In the cabin

27. On the ground

28. Favorite Iberia Plane

29. Foster an environment on Flickr, YouTube or on blog so customers can share their own user generated experience!Reward Best Photo/video and story with free flights and vacation package!

30. WEB 2.0 – Social Network Tools WIDGETS AND SOCIAL APPS -Facilitate consumer control! -Web Apps that you can share in Facebook that shows flight status of Iberia Airlines -Iberia’s wallpaper photo generator that shows great photos from around the world including Iberia’s popular destinations. -iPhone/Blackberry App that lets you track flight status, book tickets, and share information among other users. -Mobile Boarding Pass- Convenience and faster boarding Having a presence in Social Networks is NOT ENOUGH!

32. Number of user visits to blog pages

33. Number of user participants in user generated content for Iberia

34. Number of created content per user

35. The buzz in twitter and other social networks about Iberia

36. Number of Fans of Iberia or followers in Twitter

37. Number of widget and app downloads

38. Number of usages for widgets and apps

40. So What are you waiting for!??? Don’t Stay Grounded! IT IS TIME TO TAKE OFF!!!!!!!

41. Thank you! Carlton L. Bennett IE Business School MDMK2010 Email: Carlton.bennett@gmail.com Blog: Carlton’s Mantra @ www.carltonbennett.com Linkedin: http://www.linkedin/in/carltonbennett