9. Huge participation volumes – too tempting for marketers Conversations are out in the open – managers are loosing control over their audiences Social media can be used to energize and empower evangelists Social media can be used to activate communities and citizens Creation of social brands Why is social media creating so much buzz 8
17. Brand: Tata tea Community built around citizen awakening #3 - Empower & energize your evangelists
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20. Businesses using social media marketing Business becoming social Dell Hell -> Direct2Dell -> Dell Forum -> Dell IdeaStorm-> Dell Go Green #5: Creating social brands