The document discusses various social media tools for expanding a brand and selling tickets, including Facebook, Foursquare, Twitter, and Google+. It provides tips for using each platform like allowing ticket buyers to share purchases on Facebook to influence friends, creating branded content and tabs on Facebook pages, checking into venues on Foursquare to reward users and leave tips, composing concise tweets that inspire sharing, and utilizing business tools on Google+. The document also addresses responding to negative feedback by being quick, honest, open, and nice.

1. Apps for Venues Expanding your social media into a branding and ticket selling machine

2. My three main ticket selling tools in social media: Each integrated with sub-tools:

4. Social media management requires the same things.

5. Your social media connections are your online sales team. “ Facebook is about putting the power of trusted referrals to work.” – Bobby Johnson, Chief Engineer, Facebook

8. Fangating Limits access to FB pages to people who have not liked your page. Keeps your content exclusive and drives likes.

13. Foursquare Create a page for your venue. Leave tips about surrounding venues. When Foursquare users check in at other venues, they see tips from your venue. Users follow your venue to get more of your tips and specials.