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TABLE OF CONTENTS
TABLE OF CONTENTS 3. RESEARCH AND ANALYSIS 34. OUR RECOMMENDATION 4. Research and Analysis 38. TAGLINE EXPLORATORY 5. Patient’s POV 39. Full Expoloratory 10. Competitive Site Review 12. Competitive Branding 13. BRANDING 14. Positioning Statement 16. Brand Attributes 18. Brand Attributes to Taglines 19. TAGLINES 26. LOGOS
RESEARCH AND ANALYSIS
RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits.
RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices.
RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality.
RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff.
RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff. • Randomly surveyed websites of pain management centers and programs across the country.
PATIENTS POV: Personal Touch
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding.
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises.
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims:
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.”
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.”
PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.” "I need somebody to respect me, value me and show me some dignity. And that doesn’t happen anywhere else."
PATIENTS POV: Plan of Care
PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful.
PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit.
PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims:
PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.”
PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.” “If I needed a block [… ] I could get that here. I can have PT here. I can check to see if my hands are gaining strength [… ] We can figure all of that out in the same building in a matter of minutes, whereas elsewhere I’d have to take days off of work.”
PATIENTS POV: Web Use
PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites.
PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life.
PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online engagements with you.
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support)
PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support) • Doctor ratings/ reviews
PATIENTS POV: Verbatims on Web
PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site.
PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference."
PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.”
PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ”
PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ” • “If Dr. D had a blog, I would absolutely sign up for that.
PATIENTS POV: Verbatims on Web
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response)
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases
PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases • POV on debated topics (e.g. Icing?)
COMPETITIVE LANDSCAPE
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare).
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
COMPETITIVE LANDSCAPE
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms.
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap.
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable.
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier.
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them.
COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them. Think of ways to reach them beyond website. (e.g. mobile apps, email, etc.)
COMPETITIVE BRANDING? Grab opportunity to message directly to patients clearly, simply and forcefully. ! " #$%& " $ " ’ ( ) ($*%+( , -#. (% ! " #$%& ’ " ($ ) &*#+ , - . $& . $ / " *- . &+$01& . $%#2&#3!
POSITIONING STATEMENT
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand.
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE:
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user]
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit]
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category]
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
POSITIONING STATEMENT
POSITIONING STATEMENT
POSITIONING STATEMENT For chronic pain patients
POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support
POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program
POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
BRAND ATTRIBUTES
BRAND ATTRIBUTES • Core values by which the brand lives
BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand
BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials
BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples:
BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech”
BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech” NIKE: active, inspired, intense, energized, a winner
BRAND ATTRIBUTES
BRAND ATTRIBUTES Boston PainCare IS:
BRAND ATTRIBUTES Boston PainCare IS: Expert
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering
BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Relentless
BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Take back control. Relentless
TAGLINES
TAGLINES Innovative medicine. Genuine care.
TAGLINES
TAGLINES Help. Hope. Healing.
TAGLINES
TAGLINES Bringing you back to center.
TAGLINES
TAGLINES Live again.
TAGLINES
TAGLINES Focus on a whole, better you.
TAGLINES
TAGLINES Take back control.
LOGOS
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TAGLINE EXPLORATORY
TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360°
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360°
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you.
TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center
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TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Boston PainCare Center Your 360° plan for better Boston PainCare Center Reach your comfort. Reach living. Help begins with hope. comfort. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Boston PainCare Center Your 360° plan for better Boston PainCare Center Reach your comfort. Reach living. Help begins with hope. comfort. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center 360° Care for Holistic Boston PainCare Center Boston PainCare Center Balance Live better Help and hope, within reach. Boston PainCare Center Boston PainCare Center Comprehensive care to give Keep going. Boston PainCare Center you back control. Help. Hope. Healing. Boston PainCare Center Boston PainCare Center Your 360° plan for better Boston PainCare Center Reach your comfort. Reach living. Help begins with hope. comfort. Boston PainCare Center Boston PainCare Center Boston PainCare Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
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  • 1.
  • 3. TABLE OF CONTENTS 3. RESEARCH AND ANALYSIS 34. OUR RECOMMENDATION 4. Research and Analysis 38. TAGLINE EXPLORATORY 5. Patient’s POV 39. Full Expoloratory 10. Competitive Site Review 12. Competitive Branding 13. BRANDING 14. Positioning Statement 16. Brand Attributes 18. Brand Attributes to Taglines 19. TAGLINES 26. LOGOS
  • 4.
  • 6. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits.
  • 7. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices.
  • 8. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality.
  • 9. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff.
  • 10. RESEARCH AND ANALYSIS • Interviewed 17 patients regarding patient experience and online habits. • Interviewed 6 physicians and clinical staff members of independent private primary care offices. • Analyzed 15 local competitor sites for language, baseline content and site functionality. • Held a focus group with various staff. • Randomly surveyed websites of pain management centers and programs across the country.
  • 12. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding.
  • 13. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises.
  • 14. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims:
  • 15. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.”
  • 16. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.”
  • 17. PATIENTS POV: Personal Touch Personal Touch: Overwhelmingly value compassion and understanding. First mention and lasting impression. Why they sing your praises. Verbatims: "That’s the biggest difference. You get a lot of emotional support here than I think you get at other pain centers.” "I was just overwhelmed with their compassion.” "I need somebody to respect me, value me and show me some dignity. And that doesn’t happen anywhere else."
  • 19. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful.
  • 20. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit.
  • 21. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims:
  • 22. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.”
  • 23. PATIENTS POV: Plan of Care Plan of Care: Interdisciplinary care is meaningful. Perhaps an initial driver of PCPs more than patients. An effect not a cause of their visit. Verbatims: "The convenience of coming here and having 2 or 3 appointments in a row, that’s huge.” “If I needed a block [… ] I could get that here. I can have PT here. I can check to see if my hands are gaining strength [… ] We can figure all of that out in the same building in a matter of minutes, whereas elsewhere I’d have to take days off of work.”
  • 25. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites.
  • 26. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life.
  • 27. PATIENTS POV: Web Use Web Use: • They primarily use the web to research doctor profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
  • 28. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
  • 29. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
  • 30. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • Most are aware of social media and said they would be interested in various types of online engagements with you.
  • 31. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online engagements with you.
  • 32. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support)
  • 33. PATIENTS POV: Web Use Web Use: Specific Engagement: • They primarily use the web to research doctor • Google search profiles, conditions and treatments through google search and portal medical sites. • Facebook • Some use social media especially in their • webmd.com, mayoclinic.com (Low recall of sites due to use of search.) personal life. • comcast.net, boston.com • Most are aware of social media and said they would be interested in various types of online • Chat rooms/ forums and blogs related to engagements with you. chronic pain (ADR support) • Doctor ratings/ reviews
  • 35. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site.
  • 36. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference."
  • 37. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.”
  • 38. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ”
  • 39. PATIENTS POV: Verbatims on Web Verbatims on Web: • “I use webmd. It would be helpful if some of that info were on their site. • “Someone says to tell me about x procedure, and you want to go home and learn about it. It would be nice to have a handy dandy reference." • "I’m the type of person that’s very anal. I go in the Internet and I research." "Most of the info I get is through google.” • On conditions/treatment content: "If that’s what they specialize in- you’d like to read it. ” • “If Dr. D had a blog, I would absolutely sign up for that.
  • 41. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments
  • 42. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online
  • 43. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician
  • 44. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions
  • 45. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response)
  • 46. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases
  • 47. PATIENTS POV: Verbatims on Web Prompted Website Wishlist: • Library content on conditions and treatments • Ability to schedule an appointment online • Email a physician • Pre- and post- procedure instructions • Ask a physician questions online (FAQ response) • Blogs or newsletters with updates on treatment technologies, medical news, related cases • POV on debated topics (e.g. Icing?)
  • 49. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity.
  • 50. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable.
  • 51. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care.
  • 52. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven.
  • 53. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate
  • 54. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes.
  • 55. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare).
  • 56. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
  • 57. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer.
  • 58. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well.
  • 59. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
  • 60. COMPETITIVE LANDSCAPE Only New England Baptist Hospital infused their site with humanity. Stake claim - an emotional positioning is ownable. Most providers speak of multidisciplinary approaches and comprehensive care. Hammer on the distinction of interdisciplinary care. Make it simple and benefit-driven. Popular language: Collaborative, integrated, comprehensive, experienced, compassionate Use Consistent and repetitive language to drive home your key brand attributes. Baseline functionality: online appointment scheduling, PDF newsletters, email signup, third-party content links. Wide spectrum from text only pages (hospitals) to heavy social media (PainCare). Add functionality for ease and convenience to drive lasting engagement. Let people come to you not just because they have been told to but because you have helpful information to offer. Blue is a dominant color across sites. Most were very cold and corporate feeling but designed well. Stand out with warm, emotional colors and infuse relatable elements of humanity.
  • 62. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms.
  • 63. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap.
  • 64. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable.
  • 65. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier.
  • 66. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them.
  • 67. COMPETITIVE LANDSCAPE No one offers physician tools beyond referral info and forms. Fill this gap. Research what physicians need and what kinds of physicians are reachable. Explore ways to overcome out-of-network barrier. Communicate how you can do the legwork for them. Think of ways to reach them beyond website. (e.g. mobile apps, email, etc.)
  • 68. COMPETITIVE BRANDING? Grab opportunity to message directly to patients clearly, simply and forcefully. ! " #$%& " $ " ’ ( ) ($*%+( , -#. (% ! " #$%& ’ " ($ ) &*#+ , - . $& . $ / " *- . &+$01& . $%#2&#3!
  • 69.
  • 71. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand.
  • 72. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation
  • 73. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE:
  • 74. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user]
  • 75. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit]
  • 76. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category]
  • 77. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
  • 78. POSITIONING STATEMENT PURPOSE: Bring focus to important elements of the brand. Ensure consistent experience across all touch points. All communication spring from this foundation PURPOSE: For [target end user] Who wants/needs [compelling reason to visit] The [brand name] is a [category] That provides [key benefit].
  • 81. POSITIONING STATEMENT For chronic pain patients
  • 82. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support
  • 83. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program
  • 84. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
  • 85. POSITIONING STATEMENT For chronic pain patients Who need expert care and genuine support Boston PainCare offers an innovative pain management program That provides help, hope and healing in an all-in-one, interdisciplinary center.
  • 87. BRAND ATTRIBUTES • Core values by which the brand lives
  • 88. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand
  • 89. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials
  • 90. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples:
  • 91. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech”
  • 92. BRAND ATTRIBUTES • Core values by which the brand lives • Set of characteristics that identify the physical, character and personality traits of the brand • Translated through all points of customer contact– not just through marketing materials Examples: Microsoft: Friendly, simple, contemporary, approachable, hip and “low-tech” NIKE: active, inspired, intense, energized, a winner
  • 96. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring
  • 97. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine
  • 98. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding
  • 99. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive
  • 100. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful
  • 101. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful
  • 102. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate
  • 103. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering
  • 104. BRAND ATTRIBUTES Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
  • 105. BRAND ATTRIBUTES: Map to Taglines
  • 106. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
  • 107. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
  • 108. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Supportive Helpful Respectful Passionate Empowering Relentless
  • 109. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Respectful Passionate Empowering Relentless
  • 110. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Empowering Relentless
  • 111. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Relentless
  • 112. BRAND ATTRIBUTES: Map to Taglines Boston PainCare IS: Expert Innovative medicine. Genuine care. Caring Help. Hope. Healing. Genuine Understanding Focus on a whole, better you. Supportive Helpful Bringing you back to center. Respectful Passionate Live again. Empowering Take back control. Relentless
  • 113.
  • 115. TAGLINES Innovative medicine. Genuine care.
  • 117. TAGLINES Help. Hope. Healing.
  • 119. TAGLINES Bringing you back to center.
  • 121. TAGLINES Live again.
  • 123. TAGLINES Focus on a whole, better you.
  • 125. TAGLINES Take back control.
  • 126.
  • 127. LOGOS
  • 128. LOGOS
  • 129. LOGOS
  • 130. LOGOS
  • 131. LOGOS
  • 132. LOGOS
  • 133. LOGOS
  • 134. LOGOS
  • 135. LOGOS
  • 136. LOGOS
  • 137. LOGOS
  • 138. LOGOS
  • 139. LOGOS
  • 140. LOGOS
  • 141. LOGOS
  • 142. LOGOS
  • 143.
  • 144. LOGOS
  • 145. LOGOS
  • 146. LOGOS
  • 147. LOGOS
  • 148. LOGOS
  • 149. LOGOS
  • 150.
  • 152. TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
  • 153. TAGLINE EXPLORATORY Boston PainCare Center Life is for living.
  • 154. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center
  • 155. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
  • 156. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again.
  • 157. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center
  • 158. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
  • 159. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better
  • 160. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center
  • 161. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
  • 162. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going.
  • 163. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center
  • 164. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
  • 165. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living.
  • 166. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center
  • 167. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
  • 168. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control
  • 169. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center
  • 170. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
  • 171. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first.
  • 172. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center
  • 173. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360°
  • 174. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360°
  • 175. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center
  • 176. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you.
  • 177. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you.
  • 178. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center
  • 179. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you.
  • 180. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you.
  • 181. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center
  • 182. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you.
  • 183. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you.
  • 184. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center
  • 185. TAGLINE EXPLORATORY Boston PainCare Center Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 186. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 187. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 188. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 189. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 190. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 191. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 192. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 193. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 194. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 195. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 196. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
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  • 198. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 199. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Take back control Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
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  • 204. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 205. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 206. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 207. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center Boston PainCare Center Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 208. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
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  • 210. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Recovering your best you. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 211. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
  • 212. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center A whole, better you. Boston PainCare Center Maximize living.
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  • 216. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
  • 217. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
  • 218. TAGLINE EXPLORATORY Boston PainCare Center Boston PainCare Boston PainCare Center Life is for living. Live life to your fullest. 360° Care for Holistic Health Boston PainCare Center Boston PainCare Center Live again. Heal from the inside out. Boston PainCare Center Boston PainCare Center Live better Help and hope, within reach. Boston PainCare Center Keep going. Boston PainCare Center Help. Hope. Healing. Boston PainCare Center Your 360° plan for better Boston PainCare Center living. Help begins with hope. Boston PainCare Center Boston PainCare Center Take back control Have hope again. Boston PainCare Center Boston PainCare Center Comfort comes first. With you every step of the way. Boston PainCare Center Because life is 360° Boston PainCare Center We’ll do our best we to get Boston PainCare Center you to your best. Treating the whole you. Boston PainCare Center Boston PainCare Center Treat your body. Heal your Recovering your best you. mind. Lift your life. Boston PainCare Center Boston PainCare A whole, better you. Treating pain beyond clinic walls. Boston PainCare Center Maximize living.
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Editor's Notes