The document provides information about European Mobility Week, which encourages shifting from private car use to more sustainable transportation. It discusses the campaign's core elements of multi-modality and intermodality. The 2015 slogan "Choose. Change. Combine" is explained as choosing active and public transportation. Examples of past campaign actions and permanent measures taken by participating cities are also summarized. The document encourages participation and registering activities for Mobility Week.

1. Jerome Simpson
Jsimpson@rec.org
How and why to get involved
2015
#mobilityweekUK

2.  What is ‘the week’ about?
 Three core elements of the week
 This year’s slogan:
Choose. Change. Combine –
What’s that all about?
 Campaign actions
(incl. 2014 car-free day and permanent
measures)
 Useful resources
 After Lunch:
Why get involved; Registration; ‘Bonus’
tips
Contents
#mobilityweekUK
Photo credit: City of Hudiksvall
Photocredit:N/APhotocredit:N/A

3.  A week-long campaign in
European towns and cities
concluding with 'In Town
without My Car' day on
September 22
 Encourages a modal shift
from private car use to
more sustainable/active
modes of transport (i.e.
cycling, walking or public
transport).
What is European Mobility Week?
#mobilityweekUK
Sister-
campaign, now
the year-round
umbrella
initiative for all
EC sustainable
urban mobility
campaigning

4. #mobilityweekUK
Core elements of the week
Photocredit:JosuAtecaAcebo
Photocredit:JosuAtecaAcebo
Photo credit: Josu Ateca Acebo

5.  Multi-modality = different modes
of transport for different trips
(do the right mix clip)➤
 Intermodality = two or more
modes of transport in one trip
chain (e.g. bike/park/kiss/pool/
telebus + ride).
#mobilityweekUK
Choose. Change. Combine.
Photocredit:EuropeanCylists’
Federation/Flickr
Photocredit:MarinkaBakula-Andelic

6. A. Biking (active) & public transport
#mobilityweekUK
Choose. Change. Combine.
Photo credit: SustransBedford
Photo credit:
JSimpson
Photo credit: Sona V / Flickr Photo credit: CC Elizabeth / Flickr

7. #mobilityweekUK
B. Walking (active) & public transport
Photo credit: CC Andy Allan / Flickr
Photo credit: Adrian Zoltan/Index.hu
Choose. Change. Combine.
Photo credit: SustransBedford

8. #mobilityweekUK
C. Park/Kiss/Pool/Telebus & public transport
Photo: Metropol.hu
Choose. Change. Combine.
Photo:PORTALproject

9. A
Photo: JT & DI travel
#mobilityweekUK
D. Information &
infrastructure
E
Photo credit: Romazur / Wikimedia
F
C
Choose. Change.
Combine.
Credit: Tom Page / Flickr
www.keepingcardiffmoving.co.uk/travelsma
rt
B
D
Photo: Dagmar Kohler
Credit: bradleystokejournal.co.uk/walking-cycling/

10. #mobilityweekUK
Campaign
actions…I
(Thematic
guidelines
2015)
Photo credit: www.trafficsnakegame.eu/
Photo credit: David EverardPhoto credit: La Rochelle
Photo credit: Dagmar Kohler

11.  In Murcia, a bike exchange & donations to
those at risk of social exclusion;
 In Östersund, a cyclists’ ‘thanksgiving’ was
held; a humorous event hosted to test the
fastest means of transport; photo
competitions on Instagram; national
Facebook contest “Commute Greener;” 3-
day course teaching young migrants how to
ride a bike (personal freedom, health and
integration);
 In Vienna, cycle training for the elderly
 In Budapest, a conference on intelligent
networks - a meeting point for public
transport providers and companies
interested in establishing sustainable and
cost-effective infrastructure
#mobilityweekUK
Campaign actions…II (2014 Best Practice Guide)
Photo credit: Ostersund
Photo credit: Ostersund

12.  In Getxo, events show pedestrians
the best footwear and how to maintain
their bikes (‘Dr. Bike’)
 In Leon, something for each day:
innovation in transport, sustainable
mobility, pedestrian mobility, public
transport, liveable cities and finally
the car-free day/day of the bicycle;
 In Palma de Majorca, promotion of
the shared streets concept with safe
cycling; city bus ad campaign to
remind car drivers to keep 1.5m
distance when overtaking a cyclist;
 In Zagreb, the “Bike on Bus” was a
pilot project allowing cyclists to
transport their bikes on 3 bus lines
#mobilityweekUK
Campaign actions..III (2014)
Photocredit:Zagreb
Photo credit: www.cycling-inform.com

13.  In Vienna a festival showed
how art, sport, culture &
sustainable mobility is possible
in streets without cars; a grass
carpeted main street invited
people to have a picnic
 Larnaka’s streets were not
only closed to traffic, but
opened to folk dancing, flea
markets and street games
 Leon’s traditional promenade
was closed for a cycling race
and a triathlon competition
along the sea front
#mobilityweekUK
IV: Car-Free Day (≠ entire city)! (2014)
Photo credit: Ostersund
Photo credit:Eleftherios Embedoklis
Photo credit: Eva Szerencsi

14. V: Permanent Measures (2014)
#mobilityweekUK
 In Murcia, eight new 30 km/h zones
promoting road safety among
cyclists and pedestrians; 20 new
free parking spaces for electric
mobility scooters; launch of an app
to inform citizens about different
public transport options; a combined
ticket for city buses and trams; a
ride-share programme for
commuters (drivers).
 In Vienna, pedestrian info pillars
make walking in the city more
attractive; pedestrianizing
Mariahilfer Straße
Photo credit: Murcia

15. VI: Permanent
Measures (2014)
#mobilityweekUK
 In Getxo, a safe school
path educates students
vis-à-vis sustainable
mobility habits;
 In Skopje, an automatic
traffic management
control system was introduced;
 In Zagreb, audio signalling
devices were installed for blind
or visually-impaired pedestrians;
and a monitoring system for
bicycle traffic was erected
Photo credit: Zagreb
Photo credit: Josu Ateca Acebo

16. 2015
#mobilityweekUK www.mobilityweek.eu/resources/
All due
early May

17. www.dotherightmix.eu
www.mobilityweek.eu
Thank you for your attention!
#mobilityweekUK
Best
registered
action
Jsimpson@rec.org 
@jeromesimpson2

18.  An opportunity to experiment e.g.
with controversial measures such
as access or speed restrictions (and
consult with constituents).
 An occasion to launch permanent
measures with the EMW/Do the
Right Mix label
 Solidarity with >2000 cities across
in a single Europe-wide
campaign
 Even with little or no budget to
organise local events and activities,
a single permanent measure is
enough to register
Why get involved?
#mobilityweekUK
Photo credit: City of Sofia

19.  Even if you undertake just
one of the week’s ingredients
(e.g. a single measure),
please register!
 Process is simple at
www.mobilityweek.eu:
1. Register (or if you did
last year, login);
2. Identify yourself;
3. Identify your three
principal activities and
add details via a drop down
menu
 Relaunch (with upgrade) in
early May
#mobilityweekUK
Registration
A
31/2

20. Bonus Campaign Ideas (‘repackaging’ travel)
#mobilityweekUK

21. 8543 Permanent Measures (2014)
#mobilityweekUK
Pedestrian areas:
#1: Improvement of
infrastructure
(footbridges, crossings,
pavements, lighting)
Improved bicycle
facilities:
#2: Improvement of bicycle
network (new lanes,
extension, renovation, signs)
#4: Improvement of bicycle
facilities (parking, locks)
Photo credit: JSimpson

22. Permanent measures…II (cca. 50% EMW cities)
#mobilityweekUK
Mobility management:
#3 Launch of awareness
raising campaigns
Traffic calming &
reduced access:
#5: Speed reduction near
schools
Photo credit: Josu Ateca AceboPhoto credit: JSimpson
Photo credit: JSimpson
Photo credit: JSimpson
Photocredit:MSimpsonLogonder

23. UK: Past,
Present,
Future
#mobilityweekUK
 2002: 75
 2005: 68
 2010: 43
 2015: ?