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The Funding Game
 David Tran | Co-Founder / COO of NhomMua.com




                                                S
Do you need the money?


S Funding important for scaling, intensive capital needs,
  accelerating growth

S Funding much easier to get after proving concept
  (valuation also higher)

S Not all startups need outside funding

S Advice: Go as long as you can without asking for money
GoPro
GoPro


S HD sports video cameras

S Low cost HD Wearable Sports Camera

S Sold shells from VW bug to get 10k USD for first patent
SmugMug
SmugMug


S Multi-gigapixel photography

S Like Flickr but high quality

S Self-funded
PCH
PCH


S Located in Shenzhen, China

S Huge supply chain company

S Needed $200k USD to build circuit boards

S Banks, VCs, turned them down

S Founder Liam Casey asked factory to build it for him first

S Offered his passport as collateral
Do you need the money?


S Hustle, hustle, hustle

S Build prototype, demo, proof of concept before asking for
  money

S If possible, find a way to acquire customers, get real
  world data, then seek money

S If cash-flow is business supporting, may not need funding
  ever
Looking for money


S Ideas are a “dime a dozen”

S Investors want to know your team can pull it off

S Management team covers all needed areas to succeed
  S Technology / Development, Marketing/Sales/Business

S Prove the concept with real customers
  S Go out there and get customers with your product
  S “Pivots” are essential | Your original ideas rarely work
DropBox
DropBox


S Total VC capital funding of 257.2 MM USD

S Valuation possibly > 1 Billion USD

S Annual revenue > 240 MM USD for 2011

S Very interesting method of getting initial funding
DropBox


S Founder Drew Houston originally use “Customer Development”
  methodology by Steve Blank
   S Customer Development process
   S Talking to customers
   S Using feedback to develop and refine product

S Then, Drew Houston had an animated video created of a
  product that did not exist
S Shopped the video to investors as “alpha version” and got
  funded
   S … then built the product.
Summary


S Ideas are just ideas

S You need to execute and test the market, to know what’s
  out there

S At least have working prototype to show people, get
  feedback loop (Customer Discovery)

S Real data (proof) trumps all  funding at that point is just
  to scale a working model

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The funding game

  • 1. The Funding Game David Tran | Co-Founder / COO of NhomMua.com S
  • 2. Do you need the money? S Funding important for scaling, intensive capital needs, accelerating growth S Funding much easier to get after proving concept (valuation also higher) S Not all startups need outside funding S Advice: Go as long as you can without asking for money
  • 4. GoPro S HD sports video cameras S Low cost HD Wearable Sports Camera S Sold shells from VW bug to get 10k USD for first patent
  • 6. SmugMug S Multi-gigapixel photography S Like Flickr but high quality S Self-funded
  • 7. PCH
  • 8. PCH S Located in Shenzhen, China S Huge supply chain company S Needed $200k USD to build circuit boards S Banks, VCs, turned them down S Founder Liam Casey asked factory to build it for him first S Offered his passport as collateral
  • 9. Do you need the money? S Hustle, hustle, hustle S Build prototype, demo, proof of concept before asking for money S If possible, find a way to acquire customers, get real world data, then seek money S If cash-flow is business supporting, may not need funding ever
  • 10. Looking for money S Ideas are a “dime a dozen” S Investors want to know your team can pull it off S Management team covers all needed areas to succeed S Technology / Development, Marketing/Sales/Business S Prove the concept with real customers S Go out there and get customers with your product S “Pivots” are essential | Your original ideas rarely work
  • 12. DropBox S Total VC capital funding of 257.2 MM USD S Valuation possibly > 1 Billion USD S Annual revenue > 240 MM USD for 2011 S Very interesting method of getting initial funding
  • 13. DropBox S Founder Drew Houston originally use “Customer Development” methodology by Steve Blank S Customer Development process S Talking to customers S Using feedback to develop and refine product S Then, Drew Houston had an animated video created of a product that did not exist S Shopped the video to investors as “alpha version” and got funded S … then built the product.
  • 14. Summary S Ideas are just ideas S You need to execute and test the market, to know what’s out there S At least have working prototype to show people, get feedback loop (Customer Discovery) S Real data (proof) trumps all  funding at that point is just to scale a working model