Looking for insight into ebook marketing? Here you go. These tips focus on a free ebook that is created typically by businesses to market themselves and collect contact information. This presentation assumes that you have already written an ebook.

1. 10 Effective Strategies to
Market your eBook

2. Looking for insight into ebook
marketing? Here you go.
These tips focus on a free ebook that is created
typically by businesses to market themselves and
collect contact information.
This presentation assumes that you have already
written an ebook.

3. Create a Dedicated Web Page
Start with the foundation – a web
page. Give people a place to access
your ebook that other marketing
initiatives can reference. Ensure you use
landing page best practices.
1.
Learn more Build a web page now

4. 2. Leverage Your Website
Assuming you have a
website, don’t
underestimate the power of
banner ads, sidebar ads and
widgets that market your
ebook.
Learn more Build a web page now

5. 3. Email Your Contacts
Create a dedicated email
and send it to your opt-in
list giving them the link to
the ebook landing page.
Learn more Build an email now

6. 4. Media Partners
Media partners are organizations that
manage some sort of online or offline
publication. It could be a magazine,
newspapers, events, blog or something
else. Rent their list or feature it on their
website.
Learn more Build a web page now

7. Create a Facebook Page
If you already have a company
Facebook presence, you can
create a tab to feature your
ebook. The page should promote
the ebook and link to you
landing page.
5.
Learn more Build a web page now

8. Social Media
Post on social media sites including
Facebook, Twitter, LinkedIn and
Google+. Don’t just post to your own
feed but share the ebook with groups
and communities. When sharing with
others, remember to follow the rules of
the group and be respectful.
6.
Learn more Build a web page now

9. 7. Share on Slideshare
Slideshare.net is a website that allows
anyone to share presentations with
others. Create a short PowerPoint that
really pushes the benefits of your
ebook and publish it on SlideShare
with a link to your landing page.
Learn more Build a web page now

10. 8. Guest Post
If you have a relationship with others
who are influential through social
media and target the audience you
target, work with them to have your
ebook posted on their blog and/or
social media feeds.
Learn more Build a web page now

11. 9. Pay-Per-Click (PPC)
PPC is a service offered by search
engines and social media sites where
you can advertise your ebook. Every
time someone clicks on your ad you
pay a pre-determined amount of
money.
Learn more Build a web page now

12. 10. Webinars
Consider introducing
people to your ebook
through a webinar.
Learn more Build a web page now

13. 8. About the Author
Brian Neufeld
Brian is the Chief Marketing Officer at
JumpDEMAND. Since 1998, Brian has been working
with companies to help bridge the gap between sales
and marketing. He has a strong background in online
marketing and working with sales teams to deliver
leads. In the past, Brian has worked as the Director of
Marketing for both large and small industrial
software companies. Currently Brian works with small
and medium sized businesses to help develop
strategic demand generation plans to grow
businesses.
Connect with Brian on LinkedIn

14. Where are you spending your marketing budget in 2015?
DOWNLOAD THE EBOOK
It’s that time again to budget for the coming
marketing year. Have you made all the right
choices? Download the new eBook “Top 10
Online Marketing Trends for 2015” and
compare your plan against what the rest of the
industry is doing.
Download the eBook

15. www.ActiveDEMAND.com  info@ActiveDEMAND.com  1.855.782.7041
© 2014 JumpDEMAND Inc. All rights reserved.
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