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Never seminar 2
1. Nikolai Fasting, CEO Active Loop Television
nf@active-loop.com
Active Loop Television
What we have done with social media
2. Nikolai Fasting, CEO Active Loop Television
nf@active-loop.com
Active Loop Television
What we have done with social media
3. About activeloop
television
! Producer of interactive content
! 10 years of global experience
! Specializing in the TV industry
! On TV-screen, mobile ,social internet media, viral content
! Creative work, technology, consulting, production
! Founded & head quartered in Norway
5. Look to the revenue streams
Yesterday
1. Revenue came from
distribution control
2. Investment in content was
relatively predictable
3. Content was created to
maximize value of
distribution control
6. It was predictable & controllable
We control where you see it We control what you see and when you see it
7. Where are the revenue streams now?
1. Content travels
2. Consumers time shift
3. THEY decide WHAT to see WHEN and WHERE !
8. Business models will be fragmented
Incremental
user payment Interruption
marketing
Show this code in the nearest
store to get your coffee
Driving
Sponsorships consumers to
POS
Direct sales
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13. Most credible sources of information about a brand in social networks
according to worldwide Internet users, January 2010:
InSites Consulting
14. Groups that social network users worldwide fan, January 2010
InSites Consulting
15. US Internet users who are more likely to buy/recommend a brand since
becoming a fan/follower on Facebook, February 2010:
InSites Consulting
16. Primary reason that US Internet users are fans of a brand on Facebook, February 2010:
InSites Consulting
17. Sponsored TV
G4 channel (US) Dec. 2009
http://vimeo.com/9682209
Produced by ALTV for Havoc and G4
18. Live participation Nordiske Mediedager (NO) May 2010
http://vimeo.com/12819505
Produced by ALTV for MORE and Telenor Group
19. Live event TV
World Championship Trial (NO) Mar. 2010
http://vimeo.com/10244941
Produced by ALTV for MORE and OSLO2011
20. Viral content TVNorge (NO) Sep. 2009
http://vimeo.com/9399242
Produced by ALTV for Monster Entertainment and TVNorge
22. Monetizing content
Show this code in the nearest
store to get your coffee
http://vimeo.com/12819550
Produced by ALTV for Catch the Eye
23. Future in TV
! Consumer centric, the currency is to get their attention
! Consumers flow past the different media platforms – 24/7
! Content must travel where consumers are
! Monetize everywhere, make it accountable
! Let your consumers share your message with friends
24. Nikolai Fasting, CEO Active Loop Television
nf@active-loop.com
Active Loop Television
Making interactive feedback loops for television
25. Nikolai Fasting, CEO Active Loop Television
nf@active-loop.com
Active Loop Television
Making interactive feedback loops for television
