The document discusses how automotive dealerships can use chat functionality on their websites to better connect with customers and increase sales. It recommends that dealerships proactively engage with site visitors through chat to solve problems, provide assistance, and steer conversations towards making purchases. Metrics show that chat can generate additional leads and sales beyond what the site normally produces. The document provides tips for modifying sales processes, monitoring chats, analyzing chat data, and integrating chat with other systems to close more deals.

1. Are You Chatting??? Chat your Way to Automotive Sales

5. Connecting With Site Visitors

13. Modify Your Sales System

17. Increase Your Site Conversion

32. Question

33. Todd Smith [email_address]