The document discusses developing an inbound marketing strategy, noting that 97% of consumers leave websites without taking action and that inbound marketing will make up 75% of future marketing mixes. It highlights the importance of keywords, social media, website analytics, and content marketing to attract and engage customers through their online journey from initial search to purchase. Proper use of these inbound tactics can help drive more website visitors and influence purchases.

1. Inbound Marketing 2012
Developing Your Strategy

2. 97% of consumers leave your website
without taking any action online.

3. Outbound Marketing

13. Web-based email usage is on the decline
Age 12-17 Age 18-24 Age 25-44 Age 45-54 Age 55-64 Age 65 +

14. Inbound Marketing

15. Current Marketing Mix
Inbound
15%
Outbound
85%

16. Future Marketing Mix
Outbound
25%
Inbound
75%

18. PRE
COMMERCE

19. What are shoppers thinking?

20. This is your new business card

21. This is your new business card
Words shoppers are using to find you

24. 7 0% arch users paid
link se ganic- not
of the are or
cl ick on

25. 60% of all organic clicks
go to the top three
organic search results.
30"
25"
20"
15"
10"
5"
0"
Rank"1" Rank"2" Rank"3" Rank"4" Rank"5" Rank"6" Rank"7" Rank"8" Rank"9" Rank"10"

26. 75% of users never scroll
past the first page of
search results.

27. Keywords are the
new neon signs

32. Video Marketing

39. Dealerships that blog get
61% more
Website visitors

40. Blog articles Influence purchases
DECIDE$ON$A$PRODUCT/SERVICE$ 21%$
REFINE$CHOICES$ 19%$
GET$SUPPORT/ANSWERS$ 19%$
DISCOVER$PRODUCTS/SERVICES$ 17%$
ASSURE$ 14%$
INSPIRE$A$PURCHASE$ 13%$
EXECUTE$A$PURCHASE$ 7%$

41. Website Page Split Testing

43. Google A/B Split Testing

44. Page Testing Changes You Forever

45. Visual Heat Mapping

53. Website Analytics

54. Unique Visitors
Total Visitors
Time On Website
10
Pages Per Visit
Click Path
Exit Pages
Entrance Pages
Bounce Rate
Keywords
Referring URLs

55. Conversion Points
Call the dealership
Fill out a form
Start a live chat
Print Map / Walk-in

56. Dynamic Phone Number

57. Proactive Live Chat

58. One More Thing

61. 1 out of every 8
minutes online
is spent on Facebook

64. Fan Pricing

65. Fan Pricing

70. Facebook Ads Rock
!
Ad Impressions 303,728
Ads Clicked 131
Fans Created 28
Ad Cost $100

71. Facebook Ads Rock
!
Ad Impressions 303,728
Ads Clicked 131
Fans Created 28
Ad Cost $100

74. Create Tweet Schedule

75. Create Tweet Schedule

76. www.twithawk.com

77. www.twithawk.com

79. Todd L Smith
Chief Executive Officer
ActivEngage
321-441-7700
todd@activengage.com
Twitter.com/activengage