This document introduces the Future Value Framework, which aims to guide organizations in efficiently using time to generate human and context-centric value. The framework includes elements like value propositions, futures context, visions, and value policies. It also incorporates principles from design thinking, which emphasizes empathy and creating perceived value by questioning assumptions and experimenting. The document argues the framework and design thinking both focus on understanding individuals in the present and future to identify value opportunities. It invites the reader to learn more by visiting the Future Value Hub or a LinkedIn discussion group.

1. @daniel_egger
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3. FUTURE VALUE GENERATION

4. THE KEY TO SUCCESS IS
ACCESS TO OPPORTUNITY
In today’s ever-changing world, we cannot explore new
possibilities and reduce the impact of daily surprises in pure
certainty, neither in complete uncertainty; we need an
integrative logic that guides us.

5. The Future Value Framework describes
such a guidance. More precisely, it
explores how to use more efficiently the
competitive advantage of time. Its
goal: human and context centric value
generation.

6. INNOVATION STRATEGY

7. AN INTEGRATING CANVAS

8. OPTIONS
PORTFOLIO
Resources and assets that
are risk weighted and
aligned to the value
strategy.
VALUE PROPOSITION
A platform where the
generated value meets the
perceived, with the goal to
establish a sustainable
Value Exchange.
PORTFOLIO OF CHANGE
A selection of key changes
that are relevant for the
organizational business
model.
FUTURES CONTEXT
A set of probable realities
of the future, the people
who live in it and a
description what they
value.
VISIONS
What the organization
desires and believes about
the future.
FUTURE VALUE
PROPOSITION
The offering of value that
creates a probable superior
market position and
positive value exchange.
VALUE
POLICIES
Guide execution of the set
value strategy that
connects the present and
the future value
proposition.
More
(The link opens an other
slidedeck with more details
about the Framework)

10. Design Thinking is a way of
perceiving and solving, placing the
human in the center of the research.

11. Design thinking is a way to instill customer-centricity and empathy. (Mootee, 2011)
Design thinking is “an integrative thinking to the task of resolving the conflict
between reliability and validity”. (R. Martin) 2009)
Design thinking is the way designers think: a project based work-flow around
“wicked” problems. (Dunne & R. Martin 2006)
Design is the intentional assembly of systems with interacting parts to achieve
some objective. (Collopy 2009)
Design is the creation process through which we employ tools and
language to invent artifacts and institutions. (C. Owen cited in Beckmann & Barry 2007)
Design Thinking converts “need into demand”. (T. Brown 2008)

12. Design Thinking creates human
centric value opportunities.

13. Design thinking #humanizes.
Design thinking employs empathy.
Design thinking changes the mindset.
Design thinking creates value while solving real problems.
Design thinking questions and experiments until it delivers perceived value.

14. &

15. Design Thinking and its human and context
centric approach is incorporated as
fundamental guiding principles in the
Future Value Framework.

16. Photo by opensourcewayused under
Creative Commons license from Flickr
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17. AN INTEGRATING CANVAS
Future IndividualPresent Individual Future Individual
Value Strategy

18. … human and context centric
… empathy (connecting with the individuals)
… using the whole brain but also the gut
… a mindset to ask and create value
… the hidden questions
… complexity as a source of understanding
… uncertainty as a source of opportunity
… patterns from holistic and cross societal inputs
… research the heuristic and turn tem practical
… concepts and patters
… storytelling and simulation!
… creating choices that generate value
BOTHAREABOUT

22. Design Thinking offers new empathic
opportunities to generate value.
The FVG integrated the same logic to explore
present and future human and context centric
value generation.

23. Interested in more? Then please visit the
The Future Value Hub, or participate in
the discussion group on LinkedIn. See
you there.
Daniel Egger
www.fvg.community(international version of the book in negotiation)
With contributions from:
Antonio Leitão, Aga Szostek, Erica Orange, Érico
Fileno, Harry West, Jeffrey Tjendra, José
Souza, Luís Gustavo, Malcolm Ryder, Maria Paula
Oliveira, Marina Miranda e Norman Wang.