Apresentação no evento Interaction South America, 2010 em Curitiba sobre as raízes de inovação e a co-criação.

1. They All Laughed lyrics 1937
Fred Astaire
Fred Astaire
The odds were a hundred to one against me They all laughed at Rockefeller Center
The world thought the heights were too high to climb Now they're fighting to get in
But people from Missouri never incensed me They all laughed at Whitney and his cotton gin
Oh, I wasn't a bit concerned
Oh ' bi d They all laughed at Fulton and his steamboat
They all laughed at Fulton and his steamboat
For from hist'ry I had learned Hershey and his chocolate bar
How many, many times the worm had turned
Ford and his Lizzie
They all laughed at Christopher Columbus
y g p Kept the laughers busy
When he said the world was round That's how people are
They all laughed when Edison recorded sound They laughed at me wanting you
They all laughed at Wilbur and his brother Said it would be, Hello, Goodbye.
When they said that man could fly But oh, you came through
Now they re eating humble pie
Now they're eating humble pie
They told Marconi
Wireless was a phony They all said we'd never get together
It's the same old cry Darling, let's take a bow
They laughed at me wanting you For ho, ho, ho!
Said I was reaching for the moon Who's got the last laugh?
h ' h l l h?
But oh, you came through Hee, hee, hee!
Now they'll have to change their tune Let's at the past laugh
Ha, ha, ha!
They all said we never could be happy
They all said we never could be happy Who's got the last laugh now?
g g
They laughed at us and how!
But ho, ho, ho!
Who's got the last laugh now?

2. experiência d usuário
iê i do ái
no processo de
cocriação

4. rituais

8. "Promete ser fiel na
alegria e na tristeza, na
saúde e na doença
doença,
amando-o e respeitando-o
p
até que a morte os
separe?

9. branco quadrado
• Dignidade real • Contraste direitamente com o
• Limpeza círculo
• Pureza • Matéria e terra
• “softness”
softness • Positivo
• Clareza • Ordem
• Contraste • Realização
• Morte (egito antigo) • Yin (feminino)
• “luz” • Realidade terrena (jung)
• Healing, good, magic
H li d i • Dependência, honestidade e a
D dê i h tid d
integridade
círculo
• Eternidade
• Sem principio, sem fim
Sem principio sem fim
• Cosmos
• Divindade
• Unidade
• Perfeição da vida
• Deus do sol
• (ponto central) centro do infinitio
• Dinâmico
• Yang (masculidade, energia celeste)

13. paradoxo contexto paradigma circunstância

14. A próxima frase é verdadeira A frase anterior é falsa

20. crise
vs.
curiosidade

21. pessoas &
meio

23. Exemplo
24

24. Exemplo
25

27. Qualificação da Experiênciah
Qualificação da Experiênciah
Pain Points Blue Points New Points
(Negativa) (Positiva) (Novas Interações)
Touch Points
(Interações)
29

28. eu
eu
eu
eu
eu

30. white space

33. Anderson Penha André Coutinho Daniel Egger Marcelo Fernandes
@anderson_penha @andrehcoutinho @daniel_egger @fernandes2050