7 Tips for Using Buyer Personas in Lead Nurturing

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Act-On Software

Technology Business

7 Tips for Using Buyer Personas
in Lead Nurturing

Today’s Presenters
Sam Boush
President, Lead Lizard

Lizandro
Mascot, Lead Lizard

Lead Nurturing and Buyer Personas
• Lead Lizard’s lead nurture
philosophy
• How does that relate to buyer
personas?
• What are buyer personas?
• How do personas help with
lead nurturing?

Tip 1: Understand your Buyer
• Create personas before
content
• How do you segment your
buyers and influencers?

Tip 2: Target People, Not Groups
• Put the person in persona
• Understand the problems
with automation
• Create a background story
• Name your buyer personas

Tip 3: Discover Pain Points
• Why pain points are
important
• Research your buyers
• Create content around
empathy

Tip 4: Follow Digital Footprints
• Measure, test, track
• Revisit data for leads that
became clients
• How to use these insights

Tip 5: Segment Based on Persona
• Segment your database by
persona
• Within each track, create
content for multiple personas

Tip 6: Bring in Sales
• Make sure sales messaging
matches
• Use sales nurture techniques

Tip 7: Keep it Fresh
• Create new content
• Update personas
• Revisit matching of personas,
content and behavior

Bonus Tip: Consider the Journey
• Consider the entire buyer’s
journey
• Send your prospect to the
appropriate tracks based on
buying stage

Questions?

Demand Generation Best Practices
Sam Boush – President
sam@leadlizard.com
Josh Thorngren – Dir. Strategic Services
josh@leadlizard.com

Lead Lizard on Social Media
Facebook
facebook.com/LeadLizard

LinkedIn
linkedin.com/company/lead-lizard/

Twitter
twitter.com/LeadLizard

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7 Tips for Using Buyer Personas in Lead Nurturing

1. 7 Tips for Using Buyer Personas in Lead Nurturing

2. Today’s Presenters Sam Boush President, Lead Lizard Lizandro Mascot, Lead Lizard

3. Lead Nurturing and Buyer Personas • Lead Lizard’s lead nurture philosophy • How does that relate to buyer personas? • What are buyer personas? • How do personas help with lead nurturing?

4. Tip 1: Understand your Buyer • Create personas before content • How do you segment your buyers and influencers?

5. Tip 2: Target People, Not Groups • Put the person in persona • Understand the problems with automation • Create a background story • Name your buyer personas

6. Tip 3: Discover Pain Points • Why pain points are important • Research your buyers • Create content around empathy

7. Tip 4: Follow Digital Footprints • Measure, test, track • Revisit data for leads that became clients • How to use these insights

8. Tip 5: Segment Based on Persona • Segment your database by persona • Within each track, create content for multiple personas

9. Tip 6: Bring in Sales • Make sure sales messaging matches • Use sales nurture techniques

10. Tip 7: Keep it Fresh • Create new content • Update personas • Revisit matching of personas, content and behavior

11. Bonus Tip: Consider the Journey • Consider the entire buyer’s journey • Send your prospect to the appropriate tracks based on buying stage

13. Demand Generation Best Practices Sam Boush – President sam@leadlizard.com Josh Thorngren – Dir. Strategic Services josh@leadlizard.com

14. Lead Lizard on Social Media Facebook facebook.com/LeadLizard LinkedIn linkedin.com/company/lead-lizard/ Twitter twitter.com/LeadLizard