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The Rule of Social Circles
Who is This Guy? ,[object Object],[object Object],[object Object],[object Object],[object Object]
crayon is a  strategic consultancy  that helps its clients achieve  positive change  and impact  by  joining the conversation
 
Infinity Simplicity Equality Unity Connection  Balance
Fundamental Perfection
Determine Your Path, Then Start Walking
Prepare Yourself For Combat
Start With The Fundamentals
Who Is Driving? ,[object Object]
Does Not Follow The Rule of Social Circles
Finite Unbalanced/ Unequal Disconnected
 
If You Are Not Going To Connect, What is the Point?
Does Not Follow The Rule of Social Circles
Motrin Did  Not  Feel “Our” Pain Disconnected No Unified
[object Object],[object Object],[object Object],[object Object]
Marketers Claim To Know This Already Connection
How On Earth Does This Happen?
Fundamental Change Is a Process Easiest Most Difficult
Aligning your team with your goals is vital
If you are employing Twitter in your communications strategy… …your entire team, including all agency staff; should be required to use Twitter
There Are No Stupid Questions
Don’t Be Afraid Of Commitment
Why Social Circles Are Important
Social Circles Create Value
Create Your Own Social Circles
Social Circles Generate Conversation
Conversations Create Demand
Demand Generation Through Conversation
Social Circles Inspire
 
Social Circles Create Loyalty
You Are Planning To Spend In 2009; You Better Practice Social Circles o
Infinity Simplicity Equality Unity Connection  Balance
Thank You [email_address] @adambroitman

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Social Circles 011809

Editor's Notes

  1. Today I am going to talk a little about a topic that I find very compelling—circles—and I may even talk a little about how to leverage social marketing for you brand 