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Social Media at IBM  Beyond blogging Adam Christensen IBM Communications  Rochester eBusiness Association September 25, 2008
Why get involved? ,[object Object],[object Object]
A dose of reality IBM on brandtags.com
What influences brand perception? ,[object Object],Source: IBM Market Intelligence, 12/2007 6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.
Moving from  mass communications  to  masses of communicators ,[object Object]
Employees are the brand Give them a voice
IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html   ,[object Object]
Just a few social computing programs at IBM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started: some suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in touch ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Social Media at IBM - Beyond Blogging

  • 1. Social Media at IBM Beyond blogging Adam Christensen IBM Communications Rochester eBusiness Association September 25, 2008
  • 2.
  • 3. A dose of reality IBM on brandtags.com
  • 4.
  • 5.
  • 6. Employees are the brand Give them a voice
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.