1. How to go from Double Stuffed to
International fame
by: Adam evers

2. Becoming edUardo

3. Who
is
Adam Evers?

4. 1. digital marketer
2. Entrepreneur
3. lover of bacon
Who?

5. Becoming a
Media company

6. Traditional
broadcast
is
dead

7. Broadcast

8. Superbowl
2012 vs 2013
Broadcast
2013
75% of Brands integrated a second screen
experience, up 7%.
38% of ads including Hashtags in ads, up 31%.

9. Campaign vs Always On
Broadcast
Campaign
- create content
- segmented by interest
Always on
- curating content
- timely - effectiveness
- “Interest graph”

10. Experience
is
Alive

11. Experience Oreo vs AMC Theatres

12. Experience Oreo vs AMC Theatres

13. Experience Oreo vs AMC Theatres

14. Experience Oreo vs AMC Theatres

15. Experience Superbowl 2013
“Brand Bowl”

16. Experience Superbowl 2013

17. Experience Superbowl 2013

18. Experience Superbowl 2013

19. Experience Superbowl 2013

20. Experience Oreo Daily Twist

21. Experience Oreo Daily Twist

22. Create
an
experience

23. EmotionalSimple emotions
discovery - confusion
surprise - no surprise - expectation
wonder - surprise - commonplace
happiness - unhappiness
amusement - weariness
courage - timidity - cowardice
pity - cruelty
Complex emotions
pride - modesty- shame
closeness - detachment - distance
complaint/pain - doing average -
pleasure
caution - boldness - rashness
patience - mere tolerance - anger
relaxation - composure - stress
envy - goodwill
Pure emotions
fear - nervousness - security
togetherness - privacy
respect - disrespect
appreciation - envy
love - no love lost - hatred
hope - despair
confusion - being confused

24. Liquid

25. Linked

26. Thank you
Twitter
Facebook
LinkedIn
Email
@adamevers
facebook.com/adam.evers
linkedin.com/in/adamevers
adam@thelastcartel.io