In this article, I’ll hopefully shed some light on the term itself and share some tips on how you can start your business journey towards pre-eminence.
What is pre-eminence?
To put it simply, pre-eminence means to attain a position of widely recognised authority. A pre-eminent business is one that provides the most valuable product or service in its industry. Pre-eminent businesses are market leaders: they innovate, garner wide-reaching respect and are often replicated by the competition.
9. #1. Preeminence in business
is a major marketing tool that
many businesses can aspire to
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10. #2. In order to be at a stage
when you’re ready to make the
transition to preeminence, you
must already have a great deal
of credibility
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11. #3. LinkedIn is a great
platform for positioning your
business as a preeminent one
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12. #4. In order to become
preeminent, you need to switch
your mentality away from sales
and towards providing the highest
quality that meets your client's’
needs
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13. #5. To become preeminent,
you need to have an
unrivalled knowledge of your
industry and the needs of
your clients
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15. “When you practice
preeminence in a business
sense, it means that everything
you do is around solving the
problems of your clients”
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16. “The concept of preeminence is
not something you can switch
on overnight. It’s a journey”
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17. “When you really know your client
avatar, those warning signs stick
out and you just don’t work with
them because those 20% of bad
clients suck up 80% of your time”
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19. #1. Write down three top
needs of your avatar client
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20. #2. Spend 30 minutes
brainstorming how you can
deliver the value that meets
your client’s needs
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21. #3. Honestly ask yourself
whether your service or
product is the best on the
market. If not, brainstorm
how it could be better
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