Adams - integrating m-commerce to enhance customer experience 20120425
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Matthew Kwan, Principal Consultant of Adams talks about integrating m-commerce to enhance customer experience
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Adams - integrating m-commerce to enhance customer experience 20120425
- 1. Integrating m-Commerce to Enhance Customer Experience Matthew Kwan Principal Consultant Adams Company Limited April 25, 2012
- 2. DISCLAIMER Copyright © 2012. Adams Company Limited No part of the contents in this presentation file is allowed to circulate publicly. Copyright © 2012. Adams Company Limited. All rights reserved. 2
- 3. Mobile Internet Users will dominate the market SOON in 2013! Mobile Internet Users in PRC:355M* 38%** Exclusive on Mobile **Source: http://www.techwireasia.com/2342/38-of- *Source: Jan, 2012 http://www.cnnic.cn/research/bgxz/tjbg/201201/P0201 internet-users-in-china-get-online-exclusively-from-mobile- 20118512855484817.pdf devices/ Copyright © 2012. Adams Company Limited. All rights reserved. 3
- 4. Accenture surveyed 1100 respondents of Tech- Forward consumers in 11 countries. [Feb 15, 2012] “Mobile commerce …is poised to drive huge changes in the way we shop and pay for goods and services,” Andy Zimmerman, director, mobility services, Accenture. Source: http://newsroom.accenture.com/article_display.cfm?article_id=5149 Copyright © 2012. Adams Company Limited. All rights reserved. 4
- 5. Mobile User Experience: Commercial Implications?! • Mobile ready website? • Membership: CRM • Apps: Functional Vs Informational! • Loyalty Vs Sales! Picture from: http://www.bullcitymobile.com/Ho-Ho-Holy-%25$%2523$-Mobile-Apps-Downloads-Exploded-this-Christmas *All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 5
- 6. Google & Apple are driving Mobile User Experience *All names & brands are property of their respective owners Copyright © 2012. Adams Company Limited. All rights reserved. 6
- 7. Virtual Store at Subway Station: TESCO – Home plus in S.Korea www.youtube.com/watch?v=fGaVFRzTTP4 Copyright © 2012. Adams Company Limited. All rights reserved. 7
- 8. Virtual Subway Supermarket In Shanghai and Beijing Source: http://www.littledoremi.com/virtual-subway-supermarket-in-shanghai-and-beijing/ Video: http://www.youtube.com/watch?v=ZO3Sfm8R_MQ&feature=youtu.be Copyright © 2012. Adams Company Limited. All rights reserved. 8
- 9. Website Linked: Targeted & Location Based SMS • Age, Sex • Phone Bill $ • Area, Street, Shopping Mall • International Roaming • Devices OS Copyright © 2012. Adams Company Limited. All rights reserved. 9
- 10. Mobile Coupons & Augmented Reality Copyright © 2012. Adams Company Limited. All rights reserved. 10
- 11. Summary & Call to Actions • m-Commerce is the way to go! • How ready is your website? – Are they mobile ready? No more flash! – Are they fitting to iPhone, Galaxy, iPad, Tabs… – Are they “Google Friendly”? • Apps are good BUT what are your objectives? • Revisit SMS & SEM (Google) for m- Marketing! • Use QR Code with caution!
- 12. Thank You! Enquiries +852 2723 9977 admin@adamshk.com For more details, please visit www.adamshk.com blog.adamhk.com facebook.com/adams.news twitter.com/adams_hk youtube.com/adamshongkong slideshare.net/adamshk Copyright © 2012. Adams Company Limited. All rights reserved. 12