一網打進，最緊要「營」 社交網絡和手機應用已經成為我們 e-世代人不離不棄的生活習慣，企業如何突圍而出，佔盡優勢在市埸取勝在乎貼近網上新趨勢和科技。有什麼網上宣傳渠道是企業不容忽視的呢？怎樣才能達到最高成本效益呢？

1. 香港貿發局中小企服務中心：營銷新動向工作坊
「如何有效運用不同推廣平台達至最大行銷效益」
“ How to Maximise Marketing Benefits via Effective Platforms “
「營」
一網打進，最緊要
All about ROI, Integrated Online Strategy
Matthew Kwan
Principal Consultant, Adams
November 15, 2013
Copyright © 2013. Adams Company Limited. All rights reserved.
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2. 聲明 DISCLAIMER
版權所有 Copyright © 2013.
Adams Company Limited
未經許可，所有內容均不可對外傳閱
No part of this presentation is allowed to
circulate publicly.
Copyright © 2013. Adams Company Limited. All rights reserved.
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3. 68
4.6
China mobile
internet users
5.9
China
internet users
12
mobile
subscriptions
70
facebook users
Source:
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers
http://www.internetworldstats.com/stats.htm
http://www.cnnic.net.cn/hlwfzyj/jcsj/
http://newsroom.fb.com/Key-Facts
Copyright © 2013. Adams Company Limited. All rights reserved.
24
internet users
15
smartphones
in 100M units
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4. We live in a
TOO……. complicated world!!
Picture Source: http://www.visionwebguru.com/enhance-your-sites-viewing-experience-with-responsive-web-design.html
Copyright © 2013. Adams Company Limited. All rights reserved.
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5. Best Online, Digital, Mobile
Integrated Marketing Campaigns
SEO: Online PR
e-Branding
Social Media
Search Engine
Marketing
e-Mails
Display
Banner Ad.
Copyright © 2013. Adams Company Limited. All rights reserved.
Mobile
Marketing
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6. What are the Platforms that you cannot miss!
*All names & brands are property of their respective owners
Copyright © 2013. Adams Company Limited. All rights reserved.
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7. Viral
Marketing
is all about
CRITICAL
MASS!
Copyright © 2013. Adams Company Limited. All rights reserved.
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8. ROI…..is
Copyright © 2013. Adams Company Limited. All rights reserved.
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9. Thank you!
We look forward to collaborating with you
Find us on
Add us to Phone Book
Copyright © 2013. Adams Company Limited. All rights reserved.
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10. Thank you!
We look forward to collaborating with you
Find us on
Add us to Phone Book
Copyright © 2013. Adams Company Limited. All rights reserved.
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