2. icpm CLASS of fall 2012
Welcome to THE Institute of Product Leadership
3. Welcome MESSAGE FROM THE INSTITUTE
As the product industry evolves in emerging markets from outsourcing to
‘product creation’, organizations are looking for product leaders as
opposed to just technology managers. The Institute of Product
Leadership was formed in conjunction with Executive Product Industry
Council (EPIC) to design and deliver a program for senior product
professionals to accelerate their transformation from building innovation
to productizing it in the global context and that of emerging markets.
International certificate in Product Management & Marketing (ICPM) is an
experiential program delivered in a hybrid (on campus/off campus) model
by world class practitioners and faculty. Our past alumni has not only
benefited from an integrated approach of learning global best practices
used in the productizing process with relevant management business
concepts like finance, operations, and strategy but ultimately its the
industry connect that allows them to continue to build and accelerate
their career path for a life time of transformation.
These leaders will work with global stakeholders to conceive, validate,
build, and launch products that ultimately delight the customers.
Welcome to the Institute of Product Leadership!
Pinkesh Shah
Director of Programs
Institute of Product Leadership
Keeping
management
education
relevant
for product
professionals
4. IN 16 INTENSE WEEKS
YOU BECOME A PRODUCT LEADER
Multiple avenues for learning
With the sole focus to assist working professionals
transition and accelerate from technical and
functional roles to business leadership roles, ICPM
is world's first PG certification Program in Product
Management & Marketing. It is a program
designed and delivered by senior practitioners for
practitioners and accredited by AIPMM, USA
(www.aipmm.com)
The integrated curriculum is delivered by
best-in-class global practitioners and faculty.
ICPM’s experiential learning will be made
actionable through real-world projects, Harvard
case study-led discussions, and interaction with
industry executives.
16 weeks at IPL
2013
MAY JUNE JULY AUGUST
Immersion
+
Online Session
Online Session Online Session
Online Session
+
Immersion
+
Graduation
PROGRAM INSIGHT
- Immersion - Online Session
5. COMPANIES ON CAMPUS
Accel Partners VC
Angel Prime VC
Cisco
eBay
Hoopos.com
Informatica
Infosys
Flipkart
Redbus.in
Schneider Electric
Growing startups, MNC R&D Centers, Venture
Capital Firms, IT Services Products & Platform
groups - are all looking for business leaders who
can help with their “productizing” initiatives. We
invite all of you to get more involved with the
institute as an employer, mentor or a speaker!
Some influential speakers who have visited the
IPL over the years are as follows
Sanjeev Kumar, MD/Head Informatica
RamKumar Narayanan, Head R&D, Ebay
Sharad Sharma, CEO Brand Sigma
Amit Phandis, VP Engineering, Cisco
Sarit Arora, UX Lead, Yahoo
Dharmendra Singh, CCM, Schneider Electric
Shekhar Kirani, Partner, Accel Partners
Viveck Kumar, Sr. Product Manager,
Amazon.com
Alok Goel, Chief Product Officer, Red Bus
Saran Chatterjee, VP - Products, Flipkart
Dhimanth Parekh, Head of Product
Management, Hoopos.com
Ramkumar Narayanan, R&D Head, eBay
INDUSTRY CONNECT
Work, Interact, Engage through live projects with senior
executives of the Product Industry Council
6. RISHIKESHA T KRISHNAN
Professor of Corporate
Strategy, IIM-B
Product Management & Marketing,
Associations: McAfee, MagikCarpet, US
Director of Programs
Associations: IBM, Mcafee, NetIQ
RAHUL ABHYANKAR PINKESH SHAH
DAVID FRADIN
Principal
Associations: Apple Computer , H.P, US
BOB WRIGHT
Partner
Firebrick Consulting, US
ADRIAN LANDER
Enterprise Agile Transformation
Associations: Oracle CSC, Hong Kong
FACULTY
“Going beyond functional experts our goal is to help create product
leaders at the core through a series of assessments & introspections
around leadership values”
7. VINAY
President
Catalign Innovation Consulting
Associations; Motorola , Sasken
Leadership & Executive Coach
Associations: ITC, Motorola
VISHY RAVI KAUSHIK
Director of Marketing
GE Healthcare
Associations: Forbes Marshall
KAPIL NAKRA
Digital Marketer &
Serial Entrepreneur
BOB TESH
Product Marketing
Associations: netIQ,
Sirius, Symantec
Usability & Interface Design
Associations: NID, Symantec
DESHPANDE
Going beyond Product Management as a role to
Product Management as a mindset
8. COURSE MODULES
Product Management Product Innovation
Strategic UX Techniques
Online/Web 2.0 Product Analytics
Usability Audit
Product Operations
Finance & Accounting for Product
Professionals
Personas & User Stories
Product Development
Methodologies (Agile, Lean)
Requirements Management & Road-Mapping
Product Portfolio Analysis
Product Marketing
Leadership & Soft Skills
Strategic Pricing & Monetization Models
Social Media for Product Professionals
Marketing & Launch Planning
Solution Management
Sales Funnel Analysis
Career Path Planning in Product Companies
Leading by Influence -
Building your Influentiality Index (II)
Conflict Resolution & Negotiations
Productizing Process & Interlock
Customer Connect & Market Research
Techniques
Competitive Strategy & Win/Loss Analysis
Target Market sizing,
Segmentation & Business Plan
Corporate & Product Strategy
Customer Lifecycle Management
All Participants will be graded on their
final project where they will be presenting
their business plans and operational
details of building India's first online
pharma company www.pharmastore.in
Final Project
9. Integrated Curriculum
Industry relevance & actionable learning through
hands on immersions are the design drivers for
the program experience.
Through specific courses with connection points,
the goal is to prepare participants holistically
avoiding building isolated skillsets.
Active Study
Participants have been working to apply the
learnings across the entire program to finally put
together the business model for building
pharmastore.in - aboutique ecommerce venture
for pharmaceuaticals and beauty products for the
Indian market. The final project will be presented
live to a panel of Venture Capitalists & product
industry executives
Continuous Learning
All courses are delivered live on an interactive
video conferencing mode with pre-reading, actual
sessions (3 hours each) and post session
exercise or assignment. Every participant is also
engaged in peer learning through open
discussion forums within the class including
faculty and industry mentors in an
continuous mode.
CURRICULUM
Key benefits
Experiential learning
Industry Connect
Global Recognition
Leadership Skills
5Themes
22MOdules
LIVE PROJECTS
10. in.linkedin.com/pub/chandan-sardeshmukh/8/b23/b28
Current location:
Bangalore
Education:
MCA
Previous Experience:
Siemens Information
Systems Ltd
Experience (Years):
15 (Fifteen)
Area of Expertise:
Product Management
EXAMINING ROOT CAUSES
“Determined to “address problems at their root cause,” Chandan is
pursuing the joint ICPM-IPL program .” For Chandan, “the ICPM program
provides the training to analyze Product management challenges at the
macro and micro levels. The ICPM provides additional leadership training,
and education in product marketing, strategy, User experience design that
can be valuable in either MNC’s & also in growing startups.
Chandan admires the cumulative power of studying numerous cases.
“Then you come here and meet classmates who have had incredible
experiences and influence, and over time, you develop more confidence in
your own abilities to be a leader at greater levels of responsibility, to serve
more people than you previously thought possible.”
i
Chandan Sardeshmukh
Product Manager, Intel
"Over time, you develop more confidence in your own abilities
to be a leader at greater levels of responsibility."
11. in.linkedin.com/in/kamalaanand
Current location:
Bangalore
Education:
MBA
Previous Experience:
Cognizant Technology
Solutions
Experience (Years):
13 (Thirteen)
Area of Expertise:
Software Development,
Mobile platforms
CREATIVE APPROACHES TO INTRACTABLE CHALLENGES
Kamal is pursuing ICPM because he wants to “learn how to lead more
effectively in complicated systems facing intractable problems.” He intends
to blend his experience as a User experience, Mobile platforms expert in
meaningful enterprises which solves peoples day to day problems “I’m
trying to tie together artistic creativity with the ability to creatively productize
a solution,” says Kamal
ICPM with its live examples gave more creative ways of approaching familiar
problems, generating ideas, prototyping concepts.” Eventually, Kamal
“would love to use design processes for solving urban issues such as
housing, income equality, and sustainability,”
KamalAanand
i
Kamal Anand
Sr. Manager Projects at CTS
“I’M TRYING TO TIE TOGETHER DESIGN THINKING WITH THE ABILITY TO
CREATIVELY SOLVE COMPLEX PROBLEMS.”
12. Personalized Leadership Development
Product Manager’s biggest challenge is the ability to influence others with
whom they have no direct authority. Through leadership courses like Influence
Building, Stake Holder Management facilitated by Executive Coaches,
participants get an indepth understanding of the drivers of how to build
influence in the organization.
How one behaves, reacts and manages
during a conflict situation is analyzed
across five conflict-handling modes in a
team environment, 1:1 setup and
stakeholder management. By
understanding their psychometric profile,
participants are then coached to develop
the right set of conflict management
technique for the situation at hand.
CONFLICT MANAGEMENT
INFLUENTIALITY INDEXTM
REPORT
Series of leadership interventions , psychometric assessments &
executive coaching helps develop a personalized development Plan
Emphasis is to assess, reflect and build strong leadership skills which are
necessary for product leaders to augment the functional skillsets needed
to execute the strategy.
13. Careers
Guiding you to make the right moves
Levergaging on the extensive industry connect, it
is the Institute's constant endeavour, to engage
with a vital means of ‘grounding’ academic efforts
in a manner that aligns with the needs and
expectations of industry as a primary stakeholder.
This typically seeks expert advice on strategic
objectives and industry placements. The program
is designed to be in sync with the changing skill
sets sought after in the workplace.
The essence of the Placement Assistance
Program is to is to provide a direction on:
• Industry developments which impact the career
scalability.
• Opportunities for collaboration with industry in
applied research and development and other
business development activities related to training
services and products.
• Opportunities to improve the outcomes for key
client groups.
• Facilitating links with industry clients.
Today more than ever, a powerful and influential
industry connect is essential to program success
and advancement. Technology and industries are
changing unpredictably and at exponential rates.
At the Institute of Product Leadership we have
made connections in the Product Industry & with
several MNC’s & growth startups that need junior
& senior Product managers & Product marketing
managers. They come to campus immersion for
selection.
Our goal is for everyone who wants full-time
employment to get multiple offers. While we
continue to work on the industry academia
alliances, we ensure that we provide networking
sessions with the perspective of placement.
14. Mayanak Khare
Value Engineering Lead, Mahindra Satyam
in.linkedin.com/pub/mayank-khare/9/810/b82/
Current location:
Hyderabad
Education:
B. Tech,
UP Tech. University
Previous Experience:
LG Electronics, Voltas
Experience (Years):
7 (Seven)
Area of Expertise:
Consumer Durable,
Product Development
THE RIGHT WAY TO TRAIN YOUR BRAIN
“A common theme for engineers in technology is to get an MBA” Mayank
explains. ICPM attracted him because it offered the “best combination” of
three things he wanted: a strong peer network, foundational business
skills, and “an environment conducive to the entrepreneurial spark.”
khare_mayank
Regarding the acquisition of skills, Mayank admires the cumulative power
of studying numerous cases. You train your brain to think a certain way, to
take a limited set of incomplete information and work forward in the best
way possible.
i
“ICPM does not give answers to problems, but gives you tools
you can use to solve different kind of problems.”
15. linkedin.com/in/raviyadav75
Current location:
Noida
Education:
Science Graduate,
Jammu University
MBA, APS University,
Rewa (M.P.)
Previous Experience:
NuWaveeSolutions
Pvt. Ltd
Experience (Years):
14 (Fourteen)
Area of Expertise:
Product Development
Financial Services
Capital Markets
LIFE (CYCLE): REWRITE OR REPACKAGE LIFE (CYCLE)
“I really had a hard time with this job. I'm called "Product Manager," but
what do I manage? What's my job really is?” Leading without much
handle on the pulse brought me to eternal dilemma in IT parlance -
‘Rewrite or Repackage”
Then came the ICPM story. Few weeks and engrossing session down the
ICPM lane, I know, I am not a lone soul. Impressive mix of classmates
brought a 360 degree perspective to learning.
Impressive faculty made the ‘learning’ itself an experience. They provided
tactical face of theoretical concepts and sharing some cutting-edge best
practices from their rich experience.
RY_1975
i
Ravi Yadav
SeniorProduct Manager
Impetus Infotech (I) Pvt. Ltd.
“Communicate effectively, in theLanguage of your target audience”
16. Aristotle once said, "For the things we have to learn before
we can do them, we learn by doing them"
At ICPM the philosophy of learning, follows heavily on
Experiential learning. With the credo of "By
Practitioners, For Practitioners" the programs are
designed by Executive Leaders (EPIC) and delivered by
practitioners. Our faculty are real-world practitioners
who understand that teaching is not telling and that
facilitating the experience is the best way to create true
immersion for participants and make the learning truly
actionable.
HANDS ON LEARNING
Program is designed to create immersion around
topics with industry best practices & case study
discussions. Hands on exercises enables
actionable learning.
INTEGRATED EXPERIENCE
Unlike most training programs that build isolated
competencies, the goal here is to enable you to
make balanced product decisions across strategy,
execution and leadership skills to get it
implemented with the team
ENGAGED MENTORSHIP
From Career Path Transition to Accelerating
product innovation initiatives , expect 1:1 attention
from faculty and engage with industry leaders as
mentors during & after the program
INTEGRATED learning
17. ENGINEERING
PRESALES 8%
CONSULTING 16%
ENGINEERING 25%
PROJECT MANAGEMENT 33%
PRODUCT MANAGEMENT 16%
A Dubai
B India
c Singapore
EDUCATION
EXPERIENCE
LOCATION
A
B
C
PROGRAM BY Numbers
15%
FUNCTION
36%
75% BE
18% 5-10yrs
54% 10-15yrs
18% >15 yrs
22%
MBA
18. in.linkedin.com/pub/mahesh-mahale/7/434/189
Current location:
Bangalore
Education:
B.E, Electronics
Previous Experience:
Oracle
Experience (Years):
12 (Twelve)
Area of Expertise:
Pre sales
LEARNING THROUGH INTERACTION
Mahesh is now a self-described “evangelist for the ICPM pedagogy” who talks to
incoming students about its virtues. “It fits the way I solve problems, through
interaction,” he says. “I thrive on dialog and discussion, on drawing out others’
thoughts, in order to arrive at the most satisfying answer. Through cases, you’re
exposed to a wide range of industries and functional roles but you also learn
something deeper: how would you react to these types of situations? You
explore remote corners you didn’t reach in your work experience”.
At IPL-ICPM, “we’re climbing a very steep curve, not just in learning about
business, but in learning about ourselves., to take a limited set of incomplete
information and work forward in the best way possible”
i
Mahesh Mahale,
Manager - Global Solution Services
Informatica
"Business is not black & white - It requires open discussions
among people with multiple perspectives."
19. Eligibility & Application process
Ideal attendee profile:
Program Managers, Project Managers
Engineering Leaders (Dev/BA/QA/UX)
Architects & Technologists
Product Managers, Product Marketing Managers,
Solutions Managers
Pre/Post-Sales, Tech Support, BD
TimelinesApplication
Submit filled application form (available at
http://productleadership.in/icpm/
download.html)
to: applyICPM@productleadership.in
Fee
Program Fee: 2.8 Lakhs+tax+AIPMM (CPM/CPMM) certification. The program fee is exclusive of
AIPMM certification fees ($395), all academic charges, examinations and study materials. The fee
does not cover optional certification cost or cost of accommodation/travel.
Last date to apply : 05th May, 2013
Ongoing Interview : 18th March Onwards
Early Bird Offer : Till 27th March, 2013
Program starts : 18th May, 2013
20. INSTITUTE OF PRODUCT LEADERSHIP
India :
3rd Floor, “Amber”, 132, 15th Main,
4th Block Koramangla, Bangalore – 560034
Karnataka, India
USA :
11 Loyola Ter, San Francisco,
CA 94117
Phone: +91 80 411 581 57
E-Mail: engage@productleadership.in
Web: www.productleadership.in
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