Social Media Realities_1stPositionMarketing and SocialMediaDelivered
Social media is for spiders
1. Social Media is for Spiders not Fishermen An Introduction to Social Media for Small Businesses By PriyanshuAdathakkar http://media.islandinternational.us http://adathakkar.com
2. What is social media? Media = distribution of content Social = two way communication.
41. Employee Blogging Formulate a media policy for your company. Have clear guidelines about employee interactions in the social media world, outside the company’s digital footprint. Provide training.
42. Employee Blogging Danger Zones Disclosure of confidential information. Defamation claims. Harassment claims. Public relation costs.
43. create a facebook business pageDo not use personal page As a business Page
44. Your business page will look like this Add pictures and other information
45. get your vanity URL www.facebook.com/yourbusinessname You need 25 Likes to get a vanity URL
47. let people know what the benefit to them is of joining your page, give them a reason to Like you Up to date information Industry news Facebookonly offers and discounts Exclusive content
48. Einstein Bros. Bagels On January 25, 2010 increased the number of user connections from 50,000 to 300,000 in 24 hours with a offer of a free bagel!
49. Facebook Community mindset: connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits
50. What is twitter? Twitter is a short-form messaging tool. For businesses it is a lot more than that. It is a listening tool, a PR tool and even a customer service tool. Your Twitter page is a branding tool.
51. The 80-20 rule Only 20% of your tweets should be promoting your business. The other 80% should be about fun, news or personal things.
52. HumphrySlocombe HumphrySlocombe is a 14-seat ice cream shop in San Francisco that has gathered over 300,000 Twitter followers They started using Twitter because they did not have any money for advertising or promotion of any kind.
53. Twitter Community mindset: create (microblogging) Primary demographic: 35 to 45 Ideal fit for: service industry
61. What is foursquare? For the user For a merchant Social utility/game for smart phones. 8 million users. Free marketing tool for business of any size big or small.
62. Foursquare promotions: Friends Special Swarm Special: Flash Special Newbie Special Check-in Special
63. Table reserved for the mayor at Arbys Foursquare customer loyalty specials
64. QR CODES Using a QR code in your campaigns is a unique and engaging way to interact with your customers.
Think back 15 years or so, to when you first heard of the term "Web site." Your first thought was probably "What's a Web site?" quickly followed by "Why would I ever need one of those?" Now, of course, some of the tiniest mom-and-pop shops in the farthest corners of the world do business on the Web. You probably had the same reaction when you first discovered blogs, text messaging, and even e-mail. Many of today's flavor-of-the-month social networking sites will go the way of the dinosaur, but the medium is here to stay.