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The presentation I shared at the Google Loves Mobile event on Financial Services in London
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Google mobile and money
1.
A look at
Mobile & Money around the world
2.
The Holy Grail
3.
New technology doesn’t
always deliver on its promises…..
4.
Adoption is driven
by web familiarity
5.
“ ..the future
is already here. It's just not very evenly distributed”
6.
"Osaifu-Keitai" (mobile
phones with wallet functions) Over 35 million users in Japan
7.
10 million Japanese
mobile users made a mobile purchase in December
8.
DOCOMO customers can
send 20000 yen by phone
9.
10.
THIS IS THE
MOST SUCCESFUL BANK IN KENYA
11.
M-PESA in Kenya
12.
35% OF POPULATION
81% of SAFARICOM CUSTOMERS MONTHLY VOLUME = 25% of GDP
13.
14.
Nokia Money NOW
LIVE IN INDIA
15.
16.
17.
Rabobank (Netherlands)
+ mobile website (incl. full mobile banking functions) But no automatic redirection;
18.
19.
20.
21.
300% ROI
22.
Future, Now
23.
24.
25.
Square
26.
Square
27.
28.
Visa Mobile for
iCarte
29.
Bling Tag
30.
Bump to transfer
via Paypal
31.
32.
NFC http://www.engadget.com/2011/02/15/deutsche-telekom-rolling-out-nfc-payments-with-t-mobile-usa-oth/?utm_source=engadget&utm_medium=twitter
33.
The Operators fight
back
34.
The Apple advantage?
35.
Mobile is becoming
accepted
36.
Mobile is becoming
accepted
37.
TECHNOLOGY IS EMBRACED
WHEN IT SOLVES PROBLEMS
38.
39.
WHAT PROBLEMS COULD
YOU SOLVE FOR YOUR CUSTOMERS?
40.
Where is the
nearest ATM that doesn’t charge me?
41.
How do I
keep track of my expenses?
42.
Where does my
money go?
43.
How can I
pay this cheque in ASAP? * Mobile Remote Deposit Check
44.
How do I
avoid card declines when travelling?
45.
Why doesn’t my
credit card offer me Groupon type deals?
46.
The good start
ups are focused on problem solving
47.
It’s time to
experiment Relevant, Measurable, Scaleable & Mobile First
48.
[email_address] @addictivemobile http
:/ /www.addictivemobile.com [email_address]
Notes de l'éditeur
SMS‐based money transfer system that allows individuals to deposit, send, and withdraw funds using their cell phone.
http://www.nearfieldcommunicationsworld.com/2011/02/14/35993/airtel-africa-to-launch-nfc-services-in-fifteen-african-countries/ http://www.sierraexpressmedia.com/archives/19077 http://www.telecompaper.com/news/airtel-mastercard-launch-mobile-payments-card-in-africa
http://newsroom.accenture.com/article_display.cfm?article_id=5145
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