the deck we shared at the Ogilvy Mobile day in London today

1. Mobile, loyalty & advocacy Simon Andrews Founder – addictive

2. Fixed phone?

3. Fixed web? The mobile web opens up new situations for business to connect with their customers

4. Loyalty?

5. Advocacy?

6. People are in control

7. Old CRM Opt in/ opt out Direct Mail a/b split Mail everyone Buy everything .01% clickthrough Suspects/Prospects Brand in control

8. Old CRM Opt in/ opt out Direct Mail a/b split Mail everyone Buy everything .01% clickthrough Suspects/Prospects Brand in control New Dialogue Facebook Like Twitter follow RSS App “Friends” People in control http://www.flickr.com/photos/mcazadi/2388418126/

9. Acquaintances Strangers Friends Family Turning Strangers into FriendsTurning Friends into Family

10. Mobile is social

11. Social is mobile “Today around 37% of active users use Twitter on their phones. More than most other web services, but that should be 100%. There should be people using Twitter only on mobile, eventually. Twitter is built for mobile” Evan Williams – CEO Twitter

12. Mobile gives us context

13. Precise Targeting is feasible Men 18 – 24 & In Central London (postcodes W1, WC1, W2) & Between 9am and 4pm Monday to Saturday & Who have searched for sports content in last 28 days & And have a iPhone 3gs or Android phone http://www.flickr.com/photos/myklroventine/3283063477/

14. http://www.dandad.org/awards08/entry.asp?entry_id=18031 Branded games work

15. Branded games work 10million downloads Top game in 57 countries

16. Utility works

17. Tesco Wine utility

18. Amazon adds utility

19. Branded utility works

20. But must be thought through

21. Starbucks – payment & loyalty mechanism

22. Smart retailers are reengineering their business

23. Opening up new opportunities

24. Couponing is still nascent

25. Things to think about

26. How do you earn a place here?

27. How can you use existing platforms?

28. Or should you clone one?

29. How do we reframe SMS as a dialogue?

30. How do we use advocacy

31. Connecting barcodes with reviews or green credentials?

32. How do you Get introduced? Join the conversation? Learn about people? Make the dialogue more interesting? Turn strangers into Friends and Families?

33. addictive ideas Solving Business problems by Solving Customer problems Focused on mobile Supported by other digital channels

34. “Rapid Ramp of Mobile Internet usage will be a boon to consumers &some companies will likely win big (potentially very big)while many will wonder what just happened” Mary Meeker – Morgan Stanley – April 2010

35. Sign up for Mobile Fix

36. www.addictivemobile.com simon@addictivemobile.com @addictivemobile