Learn to to increase traffic to your website through a combination of search engine optimization and paid traffic.

1. Advertisers Seminar Online Marketing Sean Riley, CEO of AD:DYNAMO

2. Online Marketing 101 Search Engine Optimization (SEO) Advertising CPC: Search CPC: Contextual CPM Viral Marketing Direct Messaging Digital Footprint Social Media

3. Promoting a website Organic Traffic Paid Traffic Direct Sources of Traffic Website Monetization of Traffic

4. Organic Traffic Search Engine Optimization (SEO) Viral Marketing Digital Footprint: Links + Microsites

5. Paid Traffic Search Engine Marketing Pay Per Click Display Advertising / Pay Per Impression Affiliate Programmes

6. Paid Traffic

8. Anatomy of a Digital Campaign

9. Advertising Lifecycle

10. Campaign Basics Creative Matters Bigger Ads Perform Better Deep Link the ad to the relevant destination Track conversions wherever possible In PPC campaigns, Click Through Rate indicates (a) quality of your creative and (b) accuracy of the ad placement. It does NOT represent any value or lack of value the advertiser: You only Pay Per Click

11. Don’t… Assign budgets more than a month in advance Forget to track & measure performance Allow the same creative to run for more than a month

13. Examples Breasts (note to audience stop me after 10 minutes) Acne Rugby Yellow Pages

14. Advanced Ad Quality Micro Trends Pre Qualify Traffic A/B Tests Digital Footprint

15. Ad Quality Since you ideally want variations of all keywords targeted appearing in your ad, if you have more than 10 keywords in an AdGroup, you have too many. The higher the ad quality, the less you will pay per click.

16. Advanced Ad Quality Micro Trends Pre Qualify Traffic A/B Tests Heatmaps Digital Footprint

18. Digital Footprint Micro sites Content Inbound links Social Media Widgets

22. Cart Whisperer

23. Social Media

25. Social Media Rule #1 Attention Span is a dying commodity. Treat the time of the audience with respect & only communicate when you have something to say.

26. SEO

28. SEO

30. SEO

32. SEO

35. Tools https://adwords.google.com/select/KeywordToolExternal

36. Mobile MXit, AdMob, Buzz City, Mibli AD:DYNAMO Targeted, Demographics, Location

38. Complements any other campaign: broadens your reach

39. Pay Per Click

40. No budget constraints

41. Instant, self service

44. Thank You