A sample client did not like *strange?*

1. ‘’selected the 8 best startups from all around the globe
for a US sponsored immersion program’’ Google ‘’Avocarrot is crowned as
The Next Big Thing’’ ad:tech

2. 2
George
Makkoulis
Front End Engineer
AdOps, Data
One Young World speaker
2 non-profit organizations
Conno Christou
Front End Engineer
UX Design, Sales
Founded 2 companies
5 years, 20 employees
George
Eracleous
Full Stack Engineer
iOS, Machine Learning,
Ex software eng at
Bloomberg Top achiever
at Imperial
College
Pana
Papageorgiou
Full Stack Engineer
Dev Ops, Android
Ex software eng at Geneity
High frequency
algorithms

3. 3
Become the leading monetization
technology for indie app developers.
Vision

4. 4
Traditional Mobile Advertising
 Destroy user experience
 Annoy the users
 Extremely low CTRs
App developers struggle to make
money

5. 5
For the first time, indie mobile app developers get control to
merge user experience with app monetization. Through the
dashboard they are able to easily customize the ad format and
embed the ads natively in the natural flow of their apps. This
makes the ads less intrusive, giving higher CTRs and hence more
money.
 Self Served
 Real Time Modifications
 No Coding Skills Needed
Native advertising done right
Activity-
triggered
In-Stream (beta)

6. 6
Rewards App Installs
Native advertising done right

7. 7
50+
Million
Monthly
Ad
Requests
traction
NOV
JAN
DEC
FEB 50000000
20000000
5324930
244290
0

8. 8
traction
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
Nov Dec Jan Feb Mar
2x
Growt
h
month-
over-
month

9. 9
$100M+ in 5 years
Ad Impressions (M) : 1
Gross Revenue ($M) : 1
Dev Payments ($M) :
1Gross Profit (Annualized) : 1(1)
Ad Impressions (M) : 1
Gross Revenue ($M) : 1
Dev Payments ($M) :
1Gross Profit (Annualized) : 1(1)
Ad Impressions (M) : 1
Gross Revenue ($M) : 1
Dev Payments ($M) : 1
Gross Profit (Annualized) : 1(1)
Ask: $X-XM for X-X months
Q4 2014
(Year 1)
Q4 2016
(Year 3)
Q4 2018
(Year 5)
* More info in Appendice

10. 10
Andy
Porteous
Ex – SVP Digital
Unilever
Mark Sherrington
Founder at Added Value
(sold to WPP)
David Prais
Founder at Chumbo
(sold to AOL)
Current Investors
MEDIA GROUP

11. Appendices

12. 12
 In-house monetization teams
 Mainly monetize through IAP
 Approached by many ad networks
Big App Studios
 Struggle to make IAP work
 Mainly monetize through ads
 Huge, underperforming market
Indies
0 10 20 30 40 50 60 70
More than 50
10 - 50 .
2 - 9 .
I develop my own
2013
2014
Over 80% develop on their own or for a smaller
organization (1-9 employees).
Why indies?

13. 13
467
1073
1851
2819
4375
6772
10694
2011
2012
2013
2014
2015
2016
2017
Source: Gartner 2014
Ad dollars follow the transition to
mobile

14. 14
ADVERTISERS
AGENCIES
DSP
s
SSP
s
Ad
Networ
ks
Ad
Exchanges
AVO
AUDIENCE
BIG
STUDIOS
INDIES
ADVERTISING ECOSYSTEM –
IMPRESSION/DOLLAR FLOW

15. 15
Assumptions: eCPM (R) = $, eCPM (G) = $, Fill Rate = %, G:R=, Weekly growth (Y1) = %, Weekly growth (Y2) = %, Weekly growth (Y3) = %
Ad Requests (1)
Filled Requests (2)
Remnant Inventory (3)
Guaranteed Inventory (4)
Revenue from Remnant Inv (5)
Revenue from Guaranteed Inv
(6)
Gross Revenue (7)
Developers Payments (8)
Gross Profit (Loss) (9)
2015 2016 2017 20182014
Ad Requests (1)
Filled Requests (2)
Remnant Inventory (3)
Guaranteed Inventory (4)
Revenue from Remnant Inv (5)
Revenue from Guaranteed Inv
(6)
Gross Revenue (7)
Developers Payments (8)
Gross Profit (Loss) (9)
Ad Requests (1)
Filled Requests (2)
Remnant Inventory (3)
Guaranteed Inventory (4)
Revenue from Remnant Inv (5)
Revenue from Guaranteed Inv
(6)
Gross Revenue (7)
Developers Payments (8)
Gross Profit (Loss) (9)
Ad Requests (1)
Filled Requests (2)
Remnant Inventory (3)
Guaranteed Inventory (4)
Revenue from Remnant Inv (5)
Revenue from Guaranteed Inv
(6)
Gross Revenue (7)
Developers Payments (8)
Gross Profit (Loss) (9)
Ad Requests (1)
Filled Requests (2)
Remnant Inventory (3)
Guaranteed Inventory (4)
Revenue from Remnant Inv (5)
Revenue from Guaranteed Inv
(6)
Gross Revenue (7)
Developers Payments (8)
Gross Profit (Loss) (9)

16. 16
0
20,000
40,000
60,000
80,000
100,000
120,000
Q1 Q2 Q3 Q4
Integrated Apps (2014)
Publisher Acquisition

17. 17
Publisher Acquisition
Marketing Channels
Social Communities
Email Marketing Paid Referrals
Content Marketing

18. 18
Geoffrey Kretz
Kwit
”For me, Avocarrot is the
simplest way to engage my
users and generate revenue.
The 15 minutes spent for
integrating the extremely easy
to use SDK inside my app were
really worthwhile.’’
‘’Avocarrot integrates very
smoothly inside my app's design
with it's white label concept, and
respects my users’ privacy as it
requires no extended
permission.’’
"Working with the Avocarrot
team is a pleasure. They totally
understand how to respect
user experience and this is
indicated with the high
engagement rates and hence
revenues.
Testimonials
James Shrager
Landlord
Game
Matthew
Giaimo
My diet
Tracker