ADG Online Solutions is a full-service media agency that provides expertise in branding, advertising, interactive solutions, and integrated strategy. They have over 4 years of experience serving over 100 clients with a dedicated team of professionals. ADG builds and executes customized campaigns using research-based creative approaches to achieve clients' goals and cover wide audiences.
2. Overview
• 4+ years experience in creative digital
ADG Online Solutions is a services
full service media • Served 100 plus clients
agency that provides • A dedicated team of creative, strategic,
technical and media professionals
expertise in branding &
• Build and execute campaigns with target to
advertising, interactive cover widest market
solutions, integrated • Always come up fresh and creative approach
to each campaign based on research and
strategy, media and experience
technical solutions. • We build strategy to achieve your surpass
goals
18. Quality Score is the KEY
Why??
The higher the quality Score, the lower the CPC
The higher the Quality Score, the higher the position
we can get with the same bid
How can I get good Quality Score?
Good CTR(at Least 1% also subject to performance
of your competitors)
Relevant landing pages
20. S pons ors hips and Micros ites
A ttributes :
• Exclusive space on third-party site or co-
branded
campaign-specific site
• Larger, more custom presence on high
value areas
• Bought: paid on weekly, monthly,
quarterly basis
• Measured: unique visitors.
21. Ad N e tworks and M e d ia Bu ying
O nline M e d ia b u ye rs h ave a com p le x e cos ys te m of
m e d ia op tions to navigate .
L r ep r a s
a g o tl
T ir - a t a s r e s
h dp r y d e v r
A nt o k
d ew r s
A c io m d l
ut n o e
I s m c s s s v r l p io so as g ep o e t
n o e a e , e e a o t n n in l r p r y
E ”sa dNe s e t r
DM n w l te s
22. K e y O n l i n e S t r a t #1 :g h oosse
e C ie th e righ t online
Broad Au d ie nce Influ e nce r S e gm e nt C o nte xtu al P o int o f P u rch as e
AO L, M S N , Yah oo , e tc. C N e t, G am e s p ot, ZD N e t, e tc. C onte n t, K e yword , C ate go ry O E M, R e tail, .co m
A WA RE NE S S RE S E A RC H PURC HA S E INTE NT
S a d r B n e A T x A s Co t x u l d e t d : P idS a c
t n a d a n r de t d :
s n et a A s x A s a
T er h
Co t n S n ic t n
n e t y d a io
It r c iv o A im t d S o s r h s&
n e a t e r n ae p n o s ip T x A sS o p g
e t d : h p in /
Bne As
anr d M r S e
ic o it s Co p r o S eA s
m a is n it d
Reach
OE / e a e On in
M R t il r l e
T ir - a t S n ic t n
h dP r y y d a io
B o s W is
l g / ik
On in V e
l e id o
Ca p ig L n in m r s e
m a n a d g ic o it s
Impact
23. #3: U s ing M u ltip le O nline
K e y O n lin e S t r a t e g ie s Ad Typ e s
toge th e r
Challenge(s):
• Drive adoption of in corporation
network
L a st
ed o
R s le s
e elr • Drive traffic to resellers
Media types(s):
Ca p ig M r s e
m a n ic o it
• Campaign microsite
• Search and banner ads
Bne
anr • Content syndication or EDM
As
d
Result(s):
• Campaign in placed four years, five
S n ic t d
y d ae languages
Co t n
net S ac
er h
24. A Closer Look on Implementation (Process & Framework)
25. The Process
ADG Utilizes a fact based approach to develop
insights, opportunities, and strategic road
map to accomplish organizational objective
26. Agenda
Identify online marketing opportunities, environment, and trends.
Identify online marketing opportunities, environment, and trends.
Understand fundamental and new social media
Learn key online marketing strategies
How we measure the success
27. Project Approach
Requirements Specification Execution
WHAT HOW DO IT!
Projects should always
Define Plan Organise Execute Close
be broken up into stages
WHAT HOW DO IT!
28. P h a s e d D e liv e r y F r a m e w o r k
• Engage - covers the initial client SPECIFY
engagement, including new business - Initiate
and / or client briefing - Conceptualize
EXECUTE
- Define - Initiate
- Validate - Produce
• Explore - requirements capture and 3 - Test
definition - Plan 4 - Deploy
• Specify - creation of solution
specifications and test plans
EXPLORE 2
5
• Execute - development and roll-out of - Initiate
the product - Audit
- Strategize
• Evaluate - post project review and 1 EVALUATE
lessons learned - Assess performance
- Learn
ENGAGE
- Qualify
- Pursue
- Propose
29. News and Media; Own portals and PR
Own IT portal www.itvoir.com
- Amongst the Top 3 IT portals with more than
300% QoQ growth
- Latest IT News; Outreach to 800+ cities in India
- Top 50k ranking on Alexa, 2.5L page search on
google
- Total registered database of 80,000 =
( 30,000 Dealer database and 50,000
others)
- 1500+ companies registered with webseek
- ITVoir News recognized by Google and Yahoo
- Ranked #1/2 on Google/Yahoo/Alexa
for “Computer Vendors in India”
- Front page rank if punch “Latest IT
news”
31. Expertise: Social Apps
Customized Application Development
Conceptualization
Campaign’s Concept Development, user
interest, Technology type of Concept
Implementation
Designing, Development and Continuous
management
Testing and Quality Assurance
Technology Expertise
•.Net
•Facebook& Open Social Apps
• Flash
• Framework
• HTML
• PHP