ARUN LLC provides social investment in Cambodia by funding social enterprises. It has invested in 4 social enterprises totaling $457,840 as of September 2012. These investments support enterprises in agriculture, handicrafts, outsourcing, and hospitality. ARUN's representative in Cambodia, LEM Chansamrach, works to discover social entrepreneurs, offer investment programs, provide managerial support, and promote social enterprise networking and development. ARUN aims to increase opportunities for employment and poverty reduction through these investments and activities.

1. ARUN LLC
ARUN’s Activities in
Cambodia

2. 1. ARUN Profile
We envision a society where all members live and enjoy the full range of their
OUR VISION talents and abilities regardless of background and economic status.
1. To create opportunities and empower people in developing countries,
through providing financial access to and sharing knowledge and skills with
OUR MISSION social entrepreneurs.
2. To create a space for mutual learning and action between people in Japan
and social entrepreneurs in developing countries, through an interactive
Social Investment Platform.
Set up in Cambodia: Start June 2010
-Register at Ministry of Commerce as Representative Office of
ARUN, LLC
-Register Patent at Tax Department to fully comply to Law of
Cambodia
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3. 2. Organization (Manager)
Representative Manager: Cambodia office
LEM Chansamrach
He joined ARUN, LLC in June 2010, after
graduation from University Lyon 2, France, with a
Master’s degree in SME Management and
International Business in 2009. Prior to that, he
took part in training program at ACLEDA Bank
Lao Ltd., where he engaged in planning a
strategy for managing long-term customer
relationship. In 2008, he completed 3-month
internship as Data Analyst for Economic and Firm
Discussion with entrepreneurs
Research Center in France. He was born in
Siem Reap province, Cambodia, in 1987.
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4. 3. ARUN’s Business Model
Investee Enterprises Investors
Social Individuals and
Enterprises Institutions interested
in social investment
Social Investment Platform
Supports communications
between the investors and the
investee enterprises
1. Implementing social investment = the fund goes to social enterprises
2. Mechanism to search and select the investee enterprises on-line
3. Management and technical assistance
4. Opportunity to meet social entrepreneurs
5. Business matching between Japanese firms and enterprises in developing
countries
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5. 4. ARUN’s Activities in Cambodia (1)
Business Activities Social Activities
 Discover Social Entrepreneurs  Join a professional association
 Offer Investment Programmes  Social investment/Social enterprise
event
 Evaluate and measure social impact
 Offer to help
Investment Networking
 Advise on management /finance/  Broad cast social enterpise concept
marketing
 Build up capacity of social entrepreneur
 Monitor the Investees
 Social business competition
Managerial Support Social enterprise promotion
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6. 4. ARUN’s Activities in Cambodia (2)
Business Activities: Investment
1. Discover Social Entrepreneurs
-Effective Networking
-Organize Event
-Association link
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7. 4. ARUN’s Activities in Cambodia (3)
Business Activities: Investment
2. Offer investment programs
-Contact and follow the potential social entrepreneurs
-Update pipeline status of each potential investment
deals for ARUN’s investment committee
-Develop the proposal and analysis
-Due Diligence and contract
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8. 4. ARUN’s Activities in Cambodia (4)
Business Activities: Investment Investment Criteria
Social Criteria Business Criteria
Entrepreneurs’ commitment to Business Model
creation of social value
Degree Finance
Employment
of
social- Governance
value Contribution Leadership
creation to the
communities Investment Return
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9. 4. ARUN’s Activities in Cambodia (5)
Business Activities: Investment
3. Evaluate and measure social impacts
-Develop the social performance indicators
-Find out the general and specific social
impacts of each social enterprises
-Follow up and update the social impacts
progress
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10. 4. ARUN’s Activities in Cambodia (6)
Business Activities: Managerial supports
1. Advisory Activities
- Research and Benchmark the market
situation
- Analyze the financial position
- Face to face advisory from ARUN partners
- Online support from ARUN partners
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11. 4. ARUN’s Activities in Cambodia (7)
Business Activities: Managerial supports
2. Monitoring Activities
-Follow up the financial report
weekly/monthly/yearly basis
-Follow up and update the social
performance
-Face to face meeting with investees
-Site visit to each investee
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12. 4. ARUN’s Activities in Cambodia (8) Social Activities
Social Networking
Join the professional association
Social investment/Social enterprise event
Social media: Facebook, Twitter
Study tour arrangement
- Organize the field trip for investors to
link them with other stakeholders in the
supply chain of each business.
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13. 4. ARUN’s Activities in Cambodia (9) Social Activities
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14. 5. Expected achievement from ARUN
ARUN seeks to establish the Social Investment Platform that serves as the forum for communications. By this
we aim to increase employment opportunities and poverty reduction impact through human resource
development in developing countries and to deepen the understanding of developing countries in Japan.
Investees (Developing Countries) Investors (Japan)
Achievement Achievement
More income Awareness/Emotion
More employment Understanding of developing
Higher human resource countries
Discover new business model
Social Investment
Platform
Poverty Reduction
Empowerment A hint for social change
Confidence / Growth Redefining sense of well-being
Delight/Growth
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15. 6. Achievements: Portfolio outstanding (1)
As End of September 2012
As End of September 2012
446,000 USD 457,840 USD
315,000 USD
Porfolio till September 2012: 457,840 USD
Current projects/Contracts: 5 up to date
Investee companies: 4 up to date
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16. 6. Achievements: The investee Enterprise (2)
Sahakreas CEDAC [1]
CEDAC implements a socially innovative approach in terms of agricultural technology, farmers’ associations and
agricultural logistics. Further, SKC is involving in value chain of Honey Business of CBHE (Honey Collection Federation)
１． Rice Business ２． Wild Honey
Business
⇒ 2,800 villages
(20 ％ of total villages ） ⇒ 564 honey
⇒ Saving groups collectors (in 6 provinces)
4,500 ⇒ Community area
⇒ Producers’ group 790 28,253 Ha
⇒ 70,000 households
⇒ 16 producers honey
improved their productivity
System of Rice Intensification groups involvedProtocols and
Cambodia Wild Honey
Standards
３． Creating the supply chain
Farmers Farmers’ Associations Sahakreas CEDAC Market (domestic, int’l)
Consumers
* CEDAC has incorporated its business wing as Sahakreas CEDAC in July 2009.
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17. 6. Achievements: The investee Enterprise (2)
Arjuni International Ltd [2]
Hair extension company in Cambodia. First initiative hair business idea.
Business operation:
Founded in February 2009, Arjuni International
Ltd. is an American-Cambodian company that
harvests, fabricates and exports high-quality
human hair. Arjuni is the first supplier and
manufacturer of human hair in Cambodia, offering
competitive pricing combined with a premium
product and responsive client service.
Social contribution:
-Offering the staff free classes in English, Math and
Computer training
-Providing a career alternative for a former sex
worker (90% of staffs are women)
-Empower women to be more active &
communicative
-Provide the additional incomes to rural women.
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18. 6. Achievements: The investee Enterprise (2)
Perfexcom Group Co., Ltd [3]
Social Enterprise Business work to
Social Enterprise Business work to
create sustainable jobs for people on
create sustainable jobs for people on
Globe, to be core of economic
Globe, to be core of economic
supportive with transparency, justice,
supportive with transparency, justice,
integrity, and equality environment in
integrity, and equality environment in
our Community [Business Subsidiary]
our Community [Business Subsidiary]
Social missions: The HR Outsourcing Service:
The HR Outsourcing Service:
-Providing the place to stay for PERFEXCOM is operating the
PERFEXCOM is operating the
provincial students outsourcing of Human resources
outsourcing of Human resources
-Job for university students to support for Sale Executive and supervisory
for Sale Executive and supervisory
the daily living level to other companies.
level to other companies.
-Loans and Scholarship for their study.
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19. 6. Achievements: The investee Enterprise (2)
Frangipani Villa Boutique Hotels [4]
Social oriented:
-Job creation for young generation, especially staff employed from NGO
-Vision of entrepreneur: staff training & development to become professional
-Effort to anti-sex tourism
-Intention to use local products and supplies in hotels
-Green architecture within the reduction of waste and solar heat
-Improvement of surrounding environment
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20. 7. Cambodia site: Challenges and Opportunities (1)
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21. 7. Cambodia site: Future plan (2)
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22. Thank You !
ARUN LLC./ ARUN LAB
Japan Side
Executive Director ： Satoko KONO (Ms.)
Email ： info@arunllc.jp
Cambodia Side
Representative Manager ： Chansamrach LEM (Mr.)
Email ： lem.chansamrach@arunllc.jp
Tel ： 012 443 032/077 666 023
URL ： http://www.arunllc.com/
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