EHampshire Presenation 2009
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The document discusses search engine optimization (SEO) and how to improve a website's organic rankings. It provides an overview of SEO, the importance of organic listings over paid listings, and tips for optimization, including doing keyword research, updating content regularly, getting relevant links, optimizing on-page elements like titles and descriptions, and using analytics to monitor performance. The presentation was given by Adido Solutions, an SEO agency, to educate businesses on SEO basics and best practices.
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EHampshire Presenation 2009
- 1. Beat the Credit Crunch eCommerce Workshop Ehampshire Andy Headington Adido Solutions Limited © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
- 3. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What we do: “ Get great results for business using the Internet” Core Services – Content Management Systems – Online Promotion – E-commerce, web design & development Who are Adido?
- 4. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Client list Dorset Probation Area
- 5. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business An old adage… “ Half the money I spend on advertising is wasted, the trouble is I don't know which half.” – John Wanamaker (attributed) US department store merchant (1838 - 1922)
- 6. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What is SEO?
- 8. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
- 9. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
- 10. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Where are the SEO results? PPC ‘Free listings’
- 12. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Show of hands… SEO? PPC?
- 14. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business "6 out of 7 clicks from the organic listings as opposed to Pay-Per-Click listings." Jupiter Research 2005
- 15. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! In 2007 SEO spend was up 68% up to £0.25 billion. In 2007 PPC spend was up 56% to £1.97 billion
- 16. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business What companies are missing! The amount spent on online marketing is disproportionate compared to where web traffic is generated!
- 20. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business SEOMoz Fundamentals
- 23. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
- 24. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
- 27. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 3. Get links to point to your website View > Source
- 32. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business
- 33. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business 5. Make sure you monitor!
- 37. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business TITLE Description
- 41. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Images from Google search Videos from YouTube, Google Video, MetaCafe and other websites Navigation items change to be more relevant
- 42. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Relevant products are shown from affiliates News items pulled from Google News library Popular and relevant search phrases to make searching easier
- 44. © Adido Solutions Limited 2009 – www.adido-solutions.com – 0845 260 2343 Empowering your business Thank you for listening! Any questions, please ask! Adido Solutions Limited Empowering your business www.adido-solutions.com 0845 260 2343