LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
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The document discusses the opportunities and challenges of using social media for the Royal National Lifeboat Institution (RNLI). It outlines how social media can be used to inform, educate, support, and raise funds for the RNLI's rescue services. However, managing diverse audiences and ensuring immediacy vs. accuracy presents challenges. The document provides recommendations on crowdsourcing content, providing training and support, conducting daily huddles, using analytics to track performance, and ensuring communications are helpful to clients.
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LDD Southern Summit 2013 - RNLI - Social media, digital innovation and the animal claxon
- 1. Social media, digital innovation and the animal claxon Luke Williams Social Media Innovation Officer, RNLI
- 2. Social media, digital innovation and the animal claxon Luke Williams, RNLI
- 4. Social media to: Increase reach Research Network Track news and trends Monitor
- 5. Challenges of social media Diverse audiences with differing interests: • Volunteers • Staff • Supporters • General public
- 6. Challenges of social media 24/7 rescue service Immediacy vs. accuracy Safeguarding - communication with children or vulnerable adults
- 7. How many stations have their own social media profiles?
- 9. Challenges of social media Anything, anyone, anywhere, any time, any place for any reason…
- 10. Opportunities of social media Anything, anyone, anywhere, any time, any place for any reason…
- 11. Crowdsourcing Use volunteers, staff and supporters to gather great content
- 12. Nurture Encourage content sharing Get involved at the planning stage Training: web based and in person Support groups Clear guidelines for staff and volunteers
- 13. Huddles Daily news and issues huddle Insights PESTLE huddle Coastal safety
- 14. Animal claxon!
- 15. Analytics and insights Identify audience Establish measures Track them (bit.ly etc.) Report and feedback
- 17. Take away #1 – twitter lists
- 18. Take away #2 – perform a sense check How does this help my client What do I want them to do next, and then... Be honest, is it digital junk mail?
- 19. Take away #3 – track everything Use bit.ly (+) Google analytics tracking links Spreadsheet with links
- 20. Any questions?
- 21. Let’s Do Digital Southern Summit 2013 Thank you www.dodigitalbetter.com www.adi.do info@adi.do
Notes de l'éditeur
- 400 votes, over £800 raised – design time “on standby”, worst case scenario do something
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