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Social Media - How to start

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Short presentation for Business Link covering how to get started in social media and what is needed for success.

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Harnessing the Power of Social Media for Business Link August 2009
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The social media landscape:
The 4 (+1) C’s for success:
The 4 (+1) C’s for success: COMMITMENT!
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Consumer influence is a powerful tool to harness:
However, be wary of hype!
And it can get very confusing!
Approaching a social strategy: ,[object Object],[object Object],[object Object],[object Object]
Research the current landscape: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
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Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.
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Social Media - How to start

  • 1. Harnessing the Power of Social Media for Business Link August 2009
  • 2.
  • 3. The social media landscape:
  • 4. The 4 (+1) C’s for success:
  • 5. The 4 (+1) C’s for success: COMMITMENT!
  • 6.
  • 7. Consumer influence is a powerful tool to harness:
  • 8. However, be wary of hype!
  • 9. And it can get very confusing!
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
  • 15. Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
  • 16.
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  • 19.
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  • 21.
  • 22. Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.
  • 23.
  • 24.