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Law Of Demand Theory And Equi-marginal Utility Approach   Presented by: Adrita Nath Ashwini Kumar Rohit Kishore Shritama Sarkar Upasana Roy Varun Kalra
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Demand ? SATISFACTION NEED WANTS DEMAND PURCHASE
What is Demand ? ,[object Object],[object Object],[object Object]
Determinants of Demand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Law of Demand ,[object Object],[object Object],[object Object]
Demand Schedule (Hypothetical) 100 200 300 400 500 5 4 3 2 1 Quantity demanded (unit per week) Price of commodity (in Rs)
Quantity demanded (Q) Q 1 Q 2 P 1 P 2 E 1 E 2 0 D D Price(P) P 1  - old price P 2  - new price Q 1  – old quantity demanded Q 2  – new quantity demanded DD – demand curve A Linear Demand Curve Demand Curve
Characteristics of A Typical Demand Curve ,[object Object],[object Object],[object Object],[object Object]
Assumptions (Other things) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contd… ,[object Object],[object Object],[object Object]
Exceptions To The Law   ,[object Object],[object Object],[object Object],[object Object],Q 1 Q 2 P 1 P 2 Quantity demanded Price Upward sloping demand curve D D
[object Object],[object Object],Movement along the curve OR Change in quantity demanded P 1 P 2 Q 1 Q 2 E E` D D Quantity demanded Price
[object Object],[object Object],Quantity demanded P 2 Q 2 P 1 Q 1 E E` Price
Movement of Demand Curve OR Change in demand ,[object Object],[object Object],[object Object],P 1 Q 1 Q 2 a b D D D` D` Q 1 P 1 P 2 D D D` D` a b Quantity demanded Quantity demanded Price Price
[object Object],[object Object],[object Object],Q 2 Q 1 P 1 a b Q 1 Quantity demanded P 1 D` b D` D D D` D D a D` Price Price Quantity demanded P 2
Factors And Effects of Change  (increase or decrease) in demand ,[object Object],Quantity demanded Price Increase Quantity demanded Price Decrease D` D` D D D D D` D`
[object Object],D D D` D` D D D` D` Quantity demanded Price Quantity demanded Price Positive Negative
[object Object],D D D` D` D D D` D` Quantity demanded Quantity demanded Price Price Favorable Unfavorable
[object Object],Quantity demanded Quantity demanded Price Price D` D` D` D` D D D D Fiscal measures (welfare) Fiscal measures (particular)
[object Object],D` D` D` D` D D D D Quantity demanded Quantity demanded Price Price Increase in price of substitute goods Decrease in price of substitute goods P tea   D tea   : P coffee   D coffee   P tea  D tea   : P coffee   D coffee
[object Object],Quantity demanded Quantity demanded Price Price D` D` D` D` D D D D P car  D car  : P petrol   D petrol  P car   D car  : P petrol   D petrol   Decrease in price Increase in price
[object Object],Quantity demanded Quantity demanded Price Price D` D` D` D` D D D D Increase Decrease
[object Object],Quantity demanded Quantity demanded Price Price D D D D D` D` D` D` Aggressive Docile
[object Object],Quantity demanded Quantity demanded Price Price D` D` D` D` D D D D Deflationary Inflationary ( Value of money  ) ( Value of money  )
[object Object],Quantity demanded Quantity demanded D D` D` D` D D` D D Low High Price Price
[object Object],Quantity demanded Quantity demanded D` D` D` D` D D D D Rise Fall Price Price
Law of Equi marginal  Utility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Utility Schedule - 9 7 5 3 1 -1 -3 0 9 16 21 24 25 24 21 0 1 2  3 4 5 6 7 MUn= (∆TUn / ∆Qn) TUn Units of goods (n)
About The Law ,[object Object],[object Object],[object Object],[object Object]
Assumptions   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],50 48 46 44 42 40 38 100 90 80 70 60 50 40 120 100 80 60 40 20 0 1 2 3 4 5 6 7 MU C P =Rs 2/unit MU B P =Rs3/unit MU A P =Rs5/unit Units
[object Object],[object Object],[object Object],[object Object],[object Object]
Equi marginal Utility  And Law of Demand   ,[object Object],Income constant If price x fall Real income increased MUx fall Demand X increased
[object Object],Price constant Income increased Money income rise Demand rises In case of normal goods  +ve I.E  +  S.E  =  Law of demand
Use for managerial purposes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU

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23331465 law-of-demand-and-equi-marginal-utility

  • 1. Law Of Demand Theory And Equi-marginal Utility Approach Presented by: Adrita Nath Ashwini Kumar Rohit Kishore Shritama Sarkar Upasana Roy Varun Kalra
  • 2.
  • 3.
  • 4. Why Demand ? SATISFACTION NEED WANTS DEMAND PURCHASE
  • 5.
  • 6.
  • 7.
  • 8. Demand Schedule (Hypothetical) 100 200 300 400 500 5 4 3 2 1 Quantity demanded (unit per week) Price of commodity (in Rs)
  • 9. Quantity demanded (Q) Q 1 Q 2 P 1 P 2 E 1 E 2 0 D D Price(P) P 1 - old price P 2 - new price Q 1 – old quantity demanded Q 2 – new quantity demanded DD – demand curve A Linear Demand Curve Demand Curve
  • 10.
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  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Utility Schedule - 9 7 5 3 1 -1 -3 0 9 16 21 24 25 24 21 0 1 2 3 4 5 6 7 MUn= (∆TUn / ∆Qn) TUn Units of goods (n)
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.