1. The slogan “welcome to crystal lake” is used
to intrigue the viewers to make them think The subject in the poster has been made to look
what this could mean; it will make them want bulky and strong and is also disguised with a
to find out more about the subject of the mask, this follows typical slasher movie
movie. It is also juxtaposition, this means it narratives, he is also holding a weapon which
conflicts the image, by using a juxtaposition it seems to be a gun or a large knife, and this is
will make the viewer think what could be in possibly a phallic symbol which could subject
this place that is so bad or threatening. both violence and sexual contents throughout
the movie.
The image is angled upwards this
The use of low key lighting is is to empower the killer in the
very dark a misty making the picture, because by looking up at
image appear very sinister. This him it gives the viewer a sense of
alone is very impacting but as being looked down upon, it
you can see behind the killer suggests almost that the viewer is
there is what appears to be the victim and is on the floor
moon light coming from the defenceless. Also the rule of
trees, this is to highlight the thirds has been used to centre the
killer and make him centre of killer in the middle of the poster,
attention throughout the poster, this again is a way to make him
the way the light creates shadow seem more empowered and the
makes the subject in the image main subject of the poster, again
appear very evil. alongside the use of lighting it
highlights the killer making him
the first thing you look at in the
poster.
Use of red is a representation of blood, gore and
death, also the text is very sharp this would be to
symbolise weapons, sharp objects that are used to
intentionally hurt something. Only the date and title
of the movie have been highlighted in red
conflicting the black background, this is so the
viewer will look to them and take in the important
information, this will increase sells and makes the
poster seem more impacting and give a sense of
horror.

2. The slogan “New Decades. New Rules” has been
included to the poster to give the viewer The image has a lot of negative space around it only
something to think about, to make the wonder filling the centre with positive space, the image is
what this could mean, it will also make the brought forward with the use of lighting coming
viewer want to see the film to find out for from behind the mask, this is to create shadow and
themselves what it means and if they guessed make the image seem more sinister, it also
right or not. enhances the look of the knife in the image making
it look sharper and more dangerous.
If you use the rule of
thirds you can see the
A very low key lighting poster has been laid out
has been used to make so the image is in the
the image appear again centre of the page, this
more sinister but to also is also the draw the
bring in more viewers of viewer to that point so
the poster, this use of they will see the image
low key lighting will be first, the impact from
appealing to any the way the image looks
audience that are will then persuade
interested in this people to go and watch
particular genre of film. the movie.
The font is white to conflict the black background and to be clear
and stand out from the poster, but the number “4” has been put
in red, this is because red is normally a symbol of gore, death ,
blood ect. By using red not only does it highlight the important
information on the poster such as the date of release, number of
movie and the slogan but it also is quite an impacting colour and
will draw in more views. The letter “M” in the word scream has
been made to look sharper than the rest of the letters, I think this
is due to the fact it is almost like the hidden villain amongst the
letters, representing a hidden murderer. Also by making the “M”
sharper really brings forward the idea of death because sharp
objects are associated to pain and murder.

3. The rain added in the image creates a
eerie effect and it also makes the image The slogan “Family is forever” will make the viewer think
more interesting, you could say it make what could this mean, but when you look at the image you
the image seem heavier which could can also see the knife is pointing straight at the slogan, this
have some impact as to how someone could have been done to evasive the fact the slogan means
may view this image. The rain also directs the opposite to what it says, to say Family is possibly forever
the viewer to the bottom of the page through death. It really make the viewer more analytical of
where they will gain the most important the poster and make them want to view the movie to
information such as the title the date of completely understand what it means.
realise and credits.
The camera is slightly The top font is made to
angled upwards which look as if it is worn or a
makes the subject in the bit dirty, this could be to
image appear to have make the poster appear
more power, this straight more gruesome, it also
away tells us that he is expresses different
strong and the villain in possible aspects that
the movie. It also makes could be in the film
the image more striking itself.
making the viewer feel as
if they are being looked
down upon making them
feel insignificant or Some areas of white
powerless. font have been
highlighted and
enlarged so the
viewer will take in
important pieces of
information such as
“Rob Zombie” and
the date of release.
The image on this poster is almost centred which is very
The title of the poster has been made
similar to most other horror based film posters. The image
red and buld, the use of red is a very
has been made to look like a stormy sinister and eerie day
conventional use in the horror genre
this is to enhance the idea of misery, it is also placed in a
due to what it symbolises, the font is
filed which is a typical convention from horror films of an
very blocky this could be to make the
isolated area. The image has very specific lighting for
subject appear a lot more masculine
example the surrounding is very dark and dull toned but
and strong. The red in the font looks
the subject in the image is brought forward by the white of
almost like fore which could be a
the clouds behind him, this is so the viewer will focus to
representation of destruction or heat
this particular area of the poster, it also really brings the
for that matter.
image forward so it is easy to spot.