Presentation on Nalli Silk Saree company telling about its core business values and competitive strategy

1. Nalli Silk Sarees
Course:- Entrepreneurship
Submitted By
K.S Charan Reddy
R.Dheeraj Reddy
Aditya Bushan
Aditya Chaturvedi

2. INTRODUCTION
NALLI SILK SAREES founded in 1928 by Dr. Nalli
Chinnasamy Chetty.
It basically offers:
1. Women wears(different variety of sarees and suits)
2. Men’s wear(dhotis, lungi,kurtas)
3. Children wears(material ready to wear)
It has 20 domestic retail stores and 2 international retail stores
and Its revenue is $95 million

3. USP’s OF NALLI
SILK SAREES
PIONEER OF
INNOVATIVE
PRACTICES
CUSTOMER
CENTRIC
PRACTICES:COR
E VALUE
UNIFORM PRICE
IN STORES ALL
OVER INDIA
WORD OF MOUTH
PUBLICITY
QUALITY AND
HONESTY

4. STRATEGY
PRICING STRATEGY It believed in uniform price
strategy across the country.
As it result in uniform
mark up over the cost of
the product. Competitor
pricing and variation in
customer demand does not
affect this strategy.
RETAIL PORTFOLIO In this principle it show
commitment of one shop
stop for ethnic wears. As it
offered product for
 fast moving products(
silk and cotton sarees)
 slow moving products (
linen and dhotis)
With this they also offered
kanchipuram silk sarees
and no brand association
(cotton towels

5. SHELF SPACE
MANAGEMENT:
In this principle it bring
more customers into stores
and increase sales from
existing customer. And
revaluate the product
according to the need of
customer and their taste and
preference.
VENDOR MANAGEMENT: In this principle nalli saree
offered benefits to its vendor.
By doing this they want to
deepen relation with its
vendor. Benefits are credit
return were accepted my
vendors & payment period
varied from 15 to 90 days

6. COMPETITORS
As 2010 was the boom period for textile and apparel industry. Being a national retail
brand it face competition from silk sarees specialist. Its competitors are in
CHENNAI
 KUMARAN SILK SAREES
 POTHYS
 SUNDARI SILK SAREES
MUMBAI
 KALA NIKETAN
 ROOP KALA
 SHEETAL SAREES
Its competitors provide discount on sarees and spent on advertising and marketing
whereas NALLI provide only quality and customer satisfaction in their product

7. PROBLEMS FACED BY NALLI
 Intensifying Competition.
 Limited Brand Awareness amongst the new customer
segment.
 Price hikes in raw silk and metals gold and silver used
for weaving.
 Supply shortage as weavers as they are shifting to other
vocations.

8. Unanswered question?
 Should organization change its pricing strategy?
 If so, Why or Why not?
 How can change can be implemented?