Another cut of some familiar themes of mine

1. A series of brand provocations

2. Conversations build brands not communications

3. “ Ideas that spread win” Seth Godin

5. Product performance is paramount

7. Authenticity Authenticity Authenticity

10. The market for ideas is infinite

12. It is vital to be interesting it is merely important to be right

13. Every great dialogue starts with a great monologue

14. People are more interested in your position than your positioning

15. Opinion is the lifeblood of all conversation

16. A genuine brand idea is the idea behind the brand

19. The best brand ideas are too big for advertising

22. Coherence is more important than consistency

25. Advertising has to be instrumental not just ornamental

26. All advertising should be tactical

27. It is one thing to be respected it is quite another to be loved

28. Hugh MacLeod We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human nature. Product benefit doesn’t excite us. Belief in human potential excites us. Think less about what your product does, and think more about human potential. What statement about humanity does your product make? The bigger the statement, the bigger the idea, the bigger your brand will become.