This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc. You can find them at: www.linkingpublic.org To learn about our community project, join us at www.admsp.org Visit us at: www.altosdelmarsculpturepark.com

1. MARKETING AND PUBLIC RELATIONS

2. Marketing Department
VP Marketing Organizational Chart
Marketing Admin
Director, Marcom Director, Mrkt Mgt International Mrkt Mgr
Marketing Alliance Mgr
Event Marketing Exhibition Marketing Mgr
Programs Marketing Mgr
Annual Gala
Public Relations Marketing Research
Social Media Competitve Analysis
Linking Public, Inc.
Research Asst
Ads/Direct Mail
Research Firm
Ad Agency
Webmaster
Mgr, Creative Services
Production / Traffic
Graphics Designer
Outside Design
Copywriter
Photographer

3. LINKING PUBLIC INC.
www.linkingpublic.org
Target Media:
Local/National/International
Target Audience:
EVERYONE Philanthropy, Art, Travel,
Culture, Lifestyle, Garden,
Design, Non-Profit
Director for Social Media Director for Print Media Director for Electronic Media
Connection Specialist Wire Services Specialist Radio Specialist
Creation Specialist Quarterlies Specialist TV Specialist
Discussion Specialist Monthlies Specialist Internet Radio/TV Specialist
Promotion Specialist Dailies Specialist
Measurement Specialist

4. Target Audience:
EVERYONE
PHASE 1: Director for Social Media Marlene Saile, Esq.
Create Social
Media Social Media Connection Specialist Cristina Horta
Presence/
Social Media Creation Specialist Isabel Betancourt
Content to
Delmarys Hernandez
create Social Media Discussion Specialist
awareness Social Media Promotion Specialist Nicole Fiori
of ADMSP Social Media Measurement Specialist Yaritza Velez

5. LINKING PUBLIC INC.
www.linkingpublic.org
Target Media:
Local/National/International
PHASE 2: Use Philanthropy, Art, Travel,
Social Media Culture, Lifestyle, Garden,
Design, Non-Profit
Presence/
Content to Director for Print Media Director for Electronic Media
create Wire Services Specialist Radio Specialist
awareness of Quarterlies Specialist TV Specialist
ADMSP in Print
Monthlies Specialist Internet Radio/TV Specialist
and Electronic
Media Dailies Specialist

6. PHASE 1:
Create Social Media Presence/Content
to create awareness of ADMSP

7. CONNECT CREATE DISCUSS PROMOTE MEASURE

8. CONNECT WITH
LINKEDIN, MYSPACE, TWITTER,
FACEBOOK, ILIFE PHPBB
LIVE THE SOCIAL WEB,
UNDERSTAND IT, BE GENUINE!
CONNECT

9. CONNECTIONS SPECIALIST
JOB DESCRIPTION
CONNECT
TITLE: Social Media Connections Specialist
SUMMARY:
Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity is
seeking a Social Media Connections Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer. Great
opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join our dedicated
team and make a real difference!
JOB DESCRIPTION: Position responsibilities to include:
- Work with cross-functional Social Media team to:
- CONNECT online by setting up accounts with free-access social networking websites such as MySpace, Twitter, Facebook, Second Life,
phpBB and so on.
- Conceptualize, develop, and deploy programs that increase online community awareness and participation.
- Ensure content is compliant, meaningful, and current.
- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy
ways for clients to connect with us online outside of our website
- Position ADMSP as a leader in our industry
- Stay abreast of industry trends, particularly social marketing and community sites.
QUALIFICATIONS:
- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods,
and tools.
- Familiarity with Internet technologies.
- Able to work flexible schedule as needed, including occasional evening hours.
- Able to communicate effectively, both verbally and in writing.
- Able to work effectively, balance and prioritize multiple requests.
- Comfortable dealing with officers, donors, and board members.
- Able to relate well to the public, in person and on the telephone.
- Able to complete tasks within required deadlines.
- Has a collaborative work ethic with strong interpersonal and problem solving skills.
- Strong Project Management skills.
- On top of emerging technologies and use of these to develop new programs and strategies.
- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.
CONTACT:
Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com
Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

10. CREATE
SOCIAL MEDIA ASSETS
WITH
RSS, WORD PRESS,
BLOGGER, FLICKR, YOU
TUBE, WIKIPEDIA
NO ASSETS, NO INTEREST!
CREATE

11. CREATIONS SPECIALIST
JOB DESCRIPTION
CREATE
TITLE: Social Media Creations Specialist
SUMMARY:
Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity
is seeking a Social Media Creations Specialist to work with the Director of Public Relations. Must be willing to work as a volunteer.
Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card. Join
our dedicated team and make a real difference!
JOB DESCRIPTION: Position responsibilities to include:
- Work with cross-functional Social Media team to:
- CREATE online social media assets by setting up accounts with free open source publishing websites such as RSS, Word Press,
Blogger, Flickr, Youtube, and Wikipedia and so on.
- Conceptualize, develop, and deploy programs that increase online community awareness and participation.
- Ensure content is compliant, meaningful, and current.
- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide
easy ways for clients to connect with us online outside of our website
- Position ADMSP as a leader in our industry
- Stay abreast of industry trends, particularly social marketing and community sites.
QUALIFICATIONS:
- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies,
methods, and tools.
- Familiarity with Internet technologies.
- Able to work flexible schedule as needed, including occasional evening hours.
- Able to communicate effectively, both verbally and in writing.
- Able to work effectively, balance and prioritize multiple requests.
- Comfortable dealing with officers, donors, and board members.
- Able to relate well to the public, in person and on the telephone.
- Able to complete tasks within required deadlines.
- Has a collaborative work ethic with strong interpersonal and problem solving skills.
- Strong Project Management skills.
- On top of emerging technologies and use of these to develop new programs and strategies.
- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as
necessary.
CONTACT:
Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com
Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information

12. DISCUSS USING
DIGG, DELICIOUS, MIXX,
STUMBLEUPON, REDDIT
NO CONVERSATION ABOUT
ADMSP AND ITS ASSETS?
THEN IT MAY AS WELL NOT
EXIST.
DISCUSS

13. DISCUSSION SPECIALIST
JOB DESCRIPTION
DISCUSS
TITLE: Social Media Discussions Specialist
SUMMARY:
Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity
(“ADMSP”) is seeking a Social Media Discussions Specialist to work with the Director of Public Relations. Must be willing to work as a
volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card.
Join our dedicated team and make a real difference!
JOB DESCRIPTION: Position responsibilities to include:
- Work with cross-functional Social Media team to:
- DISCUSS content by creating accounts with social news websites, social bookmarking websites, social networking and bookmarking with
web syndication, blogging and personalization websites such as Digg, Del.icio.us, Mixx, Stumbleupon, and Reddit.
- Conceptualize, develop, and deploy programs that increase online community awareness and participation.
- Ensure content is compliant, meaningful, and current.
- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy
ways for clients to connect with us online outside of our website
- Position ADMSP as a leader in our industry
- Stay abreast of industry trends, particularly social marketing and community sites.
QUALIFICATIONS:
- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods,
and tools.
- Familiarity with Internet technologies.
- Able to work flexible schedule as needed, including occasional evening hours.
- Able to communicate effectively, both verbally and in writing.
- Able to work effectively, balance and prioritize multiple requests.
- Comfortable dealing with officers, donors, and board members.
- Able to relate well to the public, in person and on the telephone.
- Able to complete tasks within required deadlines.
- Has a collaborative work ethic with strong interpersonal and problem solving skills.
- Strong Project Management skills.
- On top of emerging technologies and use of these to develop new programs and strategies.
- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.
CONTACT:
Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com
Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

14. PROMOTE BY CREATING
WIDGETS: WIDGETBOX, WEB
APPS, IPHONE APPS,
GOOGLE APPS
ACTIVELY PROMOTE RIPPLE EFFECT!
PROMOTE

15. PROMOTIONS SPECIALIST
JOB DESCRIPTION
PROMOTE
TITLE: Social Media Promotions Specialist
SUMMARY:
Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity
(“ADMSP”) is seeking a Social Media Promotions Specialist to work with the Director of Public Relations. Must be willing to work as a
volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card.
Join our dedicated team and make a real difference!
JOB DESCRIPTION: Position responsibilities to include:
- Work with cross-functional Social Media team to:
- PROMOTE content by creating simple widgets and apps using open social applications sites such as widgetbox, WebApps, iPhone Apps,
Google Apps, MagToo and others.
- Conceptualize, develop, and deploy programs that increase online community awareness and participation.
- Ensure content is compliant, meaningful, and current.
- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy
ways for clients to connect with us online outside of our website
- Position ADMSP as a leader in our industry
- Stay abreast of industry trends, particularly social marketing and community sites.
QUALIFICATIONS:
- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods,
and tools.
- Familiarity with Internet technologies.
- Able to work flexible schedule as needed, including occasional evening hours.
- Able to communicate effectively, both verbally and in writing.
- Able to work effectively, balance and prioritize multiple requests.
- Comfortable dealing with officers, donors, and board members.
- Able to relate well to the public, in person and on the telephone.
- Able to complete tasks within required deadlines.
- Has a collaborative work ethic with strong interpersonal and problem solving skills.
- Strong Project Management skills.
- On top of emerging technologies and use of these to develop new programs and strategies.
- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.
CONTACT:
Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com
Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

16. MEASURE BY USING
XINU, SHARETHIS, GOOGLE
FEEDBURNER, GOOGLE
ANALYTICS, BLOG PULSE,
TECHNORATI
MEASURE AND RESPOND OR
BE DAMMED!
MEASURE

17. MEASUREMENT SPECIALIST
JOB DESCRIPTION
MEASURE
TITLE: Social Media Measurement Specialist
SUMMARY:
Linking Public, Inc., the Public Relations subsidiary company of Altos del Mar Sculpture Park, Inc., a Florida 501 (c)(3) Public Charity
(“ADMSP”) is seeking a Social Media Measurement Specialist to work with the Director of Public Relations. Must be willing to work as a
volunteer. Great opportunity for professional hands-on training and growth! Will have title, dedicated email address, and business card.
Join our dedicated team and make a real difference!
JOB DESCRIPTION: Position responsibilities to include:
- Work with cross-functional Social Media team to:
- MEASURE and track ADMSP’s various social media content in our blogs, wikis, micro-blogs, social networking sites, video/photo sharing
websites, forums, and message boards to determine our volume and sentiment around our project in social media and to respond
appropriately by using such measurement sites and tools in Tecnorati, Blogpulse, Google Analytics/Feedburner, Sharethis and Xinu.
- Conceptualize, develop, and deploy programs that increase online community awareness and participation.
- Ensure content is compliant, meaningful, and current.
- Interact with others on the above and various other services to develop an authoritative voice in our industry as well as provide easy
ways for clients to connect with us online outside of our website
- Position ADMSP as a leader in our industry
- Stay abreast of industry trends, particularly social marketing and community sites.
QUALIFICATIONS:
- Proficient with MS Office Suite, particularly Word, Outlook, PowerPoint, Excel and Access, Mac, online marketing strategies, methods,
and tools.
- Familiarity with Internet technologies.
- Able to work flexible schedule as needed, including occasional evening hours.
- Able to communicate effectively, both verbally and in writing.
- Able to work effectively, balance and prioritize multiple requests.
- Comfortable dealing with officers, donors, and board members.
- Able to relate well to the public, in person and on the telephone.
- Able to complete tasks within required deadlines.
- Has a collaborative work ethic with strong interpersonal and problem solving skills.
- Strong Project Management skills.
- On top of emerging technologies and use of these to develop new programs and strategies.
- Independent, strategic and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary.
CONTACT:
Please submit resume to Director of Public Relations, Marlene Saile, Esq. at marlene@altosdelmarsculpturepark.com
Check company website at www.linkingpublic.org and www.altosdelmarsculpturepark.com for more information.

18. CAST A WIDE WEB
CONNECT CREATE DISCUSS PROMOTE MEASURE

19. INVOLVE CREATE DISCUSS PROMOTE MEASURE