5. Battlefield 3 – Audience insights
• First person shooter developed and published by
Electronic Arts
• Due for release 25 October 2011
“... It's going up against the next Call of Duty, which is presently
the #1 game in the game industry, a game that last year did
$400 million dollars in revenue on day one. [Battlefield 3] is
designed to take that game down...“
John Riccitiello, CEO, Electronic Arts
BUY WHAT YOU Valuable insights into your customers
LEARN ABOUT YOUR • Tribal Fusion Insights provide an in-depth view into your audience
AUDIENCE
_________________ • Understand what behaviors drive consideration, intent and conversions?
I am a huge
sports fan and
• Directly actionable - Share with clients and improve performance
I’m in-market
for an SUV. • Analyze over 20,000 unique behaviors
• Evaluate lift - What behaviors index highly when compared to the general
audience?
6. Battlefield 3 - Findings
Area of employment
Video games
Other entertainment
9. Where do you hear about new releases?
Awareness
Q: Now we would like to know where you typically hear about new game releases. Which, if
any, of the following do you use? Base: All (n=937)
12. Where do you research game purchases?
Consideration
Q: Now we would like to know which, if any, of the following sources you use to research
which video games to buy. Looking at the list below, please rank the three sources that you
use most often. Base: All (n=937)
14. Where do you buy video games?
Purchase
Q: From which, if any, of the following places do you buy video games? Base: All (n=937)
15. Use audience data to drive purchases
Data
In-market data
Customise
impression based
on site visit
User visits game
or product pages
Personalised re-targeting
16. Video Games Industry
Summary
Video games industry has evolved significantly
Use online insights to understand your audience
Research from Tribal Fusion and YouGov shows:
• Online is the most important channel for driving awareness,
consideration and purchase
Awareness – large high impact formats
Consideration – customised ads
Purchase - data
17. Thank you
Graham Ratcliffe
UK Client Strategy Manager
E: graham.ratcliffe@tribalfusion-corp.com
