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FrameMaker 11: What’s new in FrameMaker 11 and FrameMaker 11
                  Publishing Server
Kapil Verma|                              @kapilvermaadobe | Email kverma@adobe.com
Sr. Product Manager – FrameMaker line of products




© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A little bit about myself..



                                                                              • Manage FrameMaker and
                                                                                FrameMaker Publishing Server

                                                                              • Responsible for product
                                                                                strategy and roadmap,
                                                                                customer relationship and
                                                                                partner ecosystem
                                                                                management

                                                                              • Attend several Tech Comm.
                                                                                focused conferences
                                                                                throughout the year

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   4
Key trends shaping the tech comm industry




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   6
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   7
Movement to structured authoring is picking up

                                             % of respondents who are already doing structured authoring
                                             % of total, SDL and Scriptorium surveys



                  45%                                                                                          45%
                                                                                                                          42%
                  40%
                  35%                                                         87%
                                                                                    29%        28%
                  30%
                  25%
                  20%
                                                                  15%
                  15%
                  10%
                                                                                                                   Our own survey in 2012 reveals
                     5%                                                                                                 that 38% are already
                                                  N/A                                                                             N/A
                                                                                                                    doing/migrating /planning to
                     0%                                                                                            move 1 to structured authoring
                                                       2008                               2009                                    2011
                                                                              Scriptorium         SDL

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.           8     Source: Scriptorium 2009, 2011 survey. SDL survey
                                                                                            1)Adobe survey to STC tech comm professionals 2012, N=237
As expected, structured authoring penetration is higher in larger
  corporations though there are significant number SMBs doing it as well

                                                                 Structured Authoring Migration Trends
                                                                       Percent of total responses 1,2




                                                                                                   24%
                       32%                                                    31%

                                                                                                                                 No plans to move
                                                                                                   26%                           Undecided OR don't know
                                                                              33%                                                Planning to migrate
                       39%
                                                                                                   13%                           Already doing OR migrating

                                                                              14%
                        6%                                                                                                50%
                                                                                    35%            37%
                                                    28%
                       22%                                                    21%

                      Small                                             Medium                    Large

                                                                                     Source: FrameMaker Survey to STC members (2012)
                                                                                     1) Sample Sizes: Small (1-99 FTE): 77; Medium (100-999):70; Large (>=1K FTE):90
                                                                                     2) Survey question:At what stage of structured authoring journey are you currently?

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.          9
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   10
Smartphone sales have already surpassed total PC shipments in 2011
  and are expected to become the dominant category
               WW Units sales by category                                                                            WW Units sales by category
                                  In million units                                                                                In million units
                             Smartphones                 Tablet               PC                                                Smartphones       Tablet      PC

                                                                                                     CAGR
                                                                                                    2011-15

                                                                                            1,176   26%
                                                                                                                              Mobile expected to
                                                                                   1,050
                                                                                                                                become more
                                                                                                                              dominant category




                                                                                                                                                                                    PC
                                                                                                                                                                           535

                     Smartphone sales                                     885                                                                                      482
                     have surpassed PC
                       sales last year                                                                                                                     433             352
                                                             688                                                                                                   282

                                                                                                    11%                                          390       216
                                                                                             535




                                                                                                                                                                                   Mobile
                                               472                                 482
                                                                         433                                                                     133
                                                            390                                                                         357
                                 347           357                                           352    50%
                                                                                                                                                                           1,176
       293          305          299                                                                                                     70                        1,050
                                                                                   282                                         347
                                                                                                                                                            885
                                                                         216
                     172                                                                                              305       19               688
        139                                                                                                   293
                                                            133                                                                         472
                                               70                                                                              299
                                                                                                               139     172
                                 19
2008A        2009A        2010A        2011A         2012E        2013E        2014E     2015E                2008A 2009A 2010A 2011A 2012E                2013E   2014E   2015E

                                                                                                              Source: Credit Suisse, Morgan Stanley and IDC research

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                            11
Our survey of tech comm professionals reflects their strong interest in
  mobile publishing

                                                                              Publishing to mobile trends
                                                    % of respondents publishing/planning to publish to mobile outputs, N=237

                                                                                      EPUB        Kindle

                                                                                                           27%




                                                                                                                           15%




                                              5%
                                                                              3%


                                              Currently Publishing                                           Plan to publish



                Source: FrameMaker Survey to STC members (2012), N=237

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                  12
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   13
Increasing Demand For Rich Media In Technical Communication




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
As a result, we are seeing increasing use of rich media in technical
    documentation to liven up the content


                     ~58%                                     Use images/vector art in their technical content
                  of the
               respondents


                                                                                     Use videos        41%



                                       33%                              Use hotspot linked images



                                                                                            Use audio clips   18%
                 11%                      Use 3D models

Source: FrameMaker Survey to STC members (2012), N=237
  © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.          15
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   16
Lastly, more is being asked from fewer resources




                                                                              ..while budgets are getting cut
           Economic woes continue..




                              Higher productivity
                                  demanded




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
This trend is getting reflect in a recent survey *


                                                                              Reduction    No Change   Increase


  Number of UA employees                                                        13%            68%       19%



  Workload due to staff changes                                                 4%             53%      42%




  Number or scope of projects                                                    6%            72%       23%




                        Technical writing professionals are facing pressure to be more productive!
   * The 2012 Writers UA Salary Survey: http://www.writersua.com/surveys/salary12/index.html

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.           18
Key trends that are shaping the tech comm industry today


1           Momentum for structured authoring remains strong



2           Rapid Mobile penetration driving major implications on content distribution



3           Increasing usage of rich media in technical communication



4           Challenging economic conditions result in the need to “do more with less”



5           Content creation is becoming a much more collaborative activity


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   19
User generated content revolution is upon us..




                                                                  230 Million tweets per day; ~2.6K tweets /second




                                                               More than 30 billion pieces of content (photos, links,
                                                                        stories etc.) shared each month




                                                                              48 Hours of Video uploaded Every Minute




                                                                                    >3.5 Million articles to date   Source: Lit search
                                                                                                                    • http://royal.pingdom.com/2011/01/12/internet
                                                                                                                      -2010-in-numbers/

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                                                20
..which means that “Democratization” of Content Creation is happening




 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
This also means the content creation workflow is changing..


        Traditional Content Creation Workflow



                           AUTHOR                                                  PUBLISH




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   22
..and looks like this



                                                                              Author
    Refine content
  based on end user                                                                                    Author-2-author
      feedback                                                                                        and Author-2-SME
                                                                                                        collaboration



                                                       Curate                           Collaborate




                                                                              Publish



© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.      23
What’s new in FrameMaker 11 and FrameMaker Publishing Server
  11?




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   24
STRUCTURED/XML AUTHORING




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   25
In FrameMaker11, we are providing a multi-view XML authoring
  environment to our users to meet their varying needs
 Multi-view FrameMaker editing environment

                     XML source                                                     Author                     Output / WYSIWYG


        <topic>
               <title>

                    <body>

                           <p>            </p>

                           <p>            </p>
                           <p>            </p>

                    </body>

               </title>

        </topic>
                 • View and edit the                                          • Plain author view with no          • Current output view in
                   underlying XML source                                        tags and minimal                     FrameMaker
                 • Coloring and                                                 presentation of content            • Important for DTP,
                   indentation to support                                       (e.g. no pagination, format)         authors and a key
 Other key points authoring in source                                         • Authors focus on the                 strength of
                   view                                                         content and not on output            FrameMaker
 • Users can edit the XML document in any view and the changes reflect in all the views (without having to manually save the file)
 • Option for the organization to enable / disable any view *
 • Different view with different functionality exposed (can be further customized)

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.            26
In addition, we have enhanced our XML/DITA support in FrameMaker11
  with support for XSLT 2.0 and XPath 2.0
                                                              Key capabilities

                                                              • Ability to write and run Xpath expressions. XPath 2.0 supported
                                                              • Query builder for writing complex queries, along with auto-suggest
                                                              • Set the scope i.e. current file/all files/folder/ditamap/book
                                                              • Comprehensive results pod for navigation and saving of results
                                                              • Access history of last 15 queries




                                                              • Run an XSL transformation within FrameMaker 11. XSLT 2.0 supported
                                                              • Define and store “transformations” for later use.
                                                              • Global and application specific transformations supported
                                                              • Set the scope i.e. current file/all open files/folder
                                                              • Ability to choose the XSLT processor by the user (in addition to XALAN
                                                                  and SAXON)

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.             27
                                                                                          * Based on internal testing with various types of XML files and DITAmaps
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   28
On the DITA front, we have made several enhancements to enable easy
  professional publishing of DITA Maps


                                                           Enhanced options for publishing DITAMap

                                                                Generate a flat/nested book/composite doc

                                                                Automatically generate TOC, Index, List of Tables, LoF

                                                                Specify different templates for each level (Chapter,

                                                                 Section, Sub-Section)

                                                                Option to set page numbering, chapter, section, sub-

                                                                 section numbering and pagination


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.      29
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   30
We have also made under the hood improvements to result in better
  performance when working with large XML files
                                     XML Open Performance improvement 1,2                                                                     Performance improvement
                                     Avg. File Open time in 5 repetitions, in seconds                                                         Percent


                                                                                                                        398.8                               97%
                                    Dense element tag
                                                                                      11.8


                                                                                                               57.7
                                                      DITA Xref                                                                                             18%
                                                                                                             47.3


                      FM10                                                                           35.1
                                                 DITA Conref                                                                                                -3%
                      FM11                                                                            36.1


                                                                                            20.5
                                                DITA Format                                                                                                 60%
                                                                                   8.1


                                                                                3.5
                                            Content heavy
                                                                                3.0                                                                         14%

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   Source: Internal testing with 5 different types of XML files
                                                                                                        31
                                                                              1) Files were opened and closed 5 times, and average open time was computed
                                                                              2) Other apps running on the test system were Acrobat, MS Word and Browser
Lastly, we have focused on improving usability in several XML workflows

       New and improved “New XML dialog” incl.
        direct reference to DTD


       Untitled XML files


       Ability to directly refer OLE objects in XML
        files (configurable)


       Strawman and banner text


       Others
             Structure view can be expanded to any width

             Assign ID to DITA elements

             Roundtrip table cell properties in XML

             Roundtrip AF and EQ in XML
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   32
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   33
RICH MEDIA




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   34
Making 3D even more dynamic



                                                                                                            Create links to part, view and
                                                                                                           animations stored within the 3D
                                                                                                                        model




                                                                                                        Automatically generate linked table
                                                                                                         of views/animation/components




                                                                                                          Provide interactivity between 3D
                                                                                                               parts and the content




                                                                              JavaScript                Associate and run JavaScript on the
                                                                                                                    3D model
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.    35   • Image courtsey: PlusDF.de, http://openclipart.org
We have taken our interactive support with rich media to the next level
  with our video enhancements

                                                                              VIDEO
                                                                                          Set poster by
                                                                                         picking a frame
                                                                                           from video




                                     Create interactive
                                     links with popular
                                   video formats (FLV &
                                            SWF)

                                                                                       Import MP4 videos

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.       36
Now in FM11, you can define hotspots on images, vector illustration
  among others to provide more interactivity to end users
              HOTSPOTS

                                                                                   • Define “hotspots” on images/graphic
                                                                                     objects with internal/external links


                                        Hotspots                                   • All supported shapes (e.g. rectangle,
                                                                                     circle, triangle etc.) can be used


Aliquam quis ante est. Proin nec ligula sed lacus                                  • PDF, web and many other outputs
venenatis blandit sagittis bibendum orci. Donec
malesuada mollis lorem.                                                              through FMPS supported
Emperor Penguin adults are about 1.1 m (3 ft
7 in) tall and weigh 35 kg (75 lb) or more
, eget dignissim lectus facilisis sed. Proin volutpat                              • Easily manage through hotspots pod
bibendum hendrerit. Vivamus nec ligula


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   37
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   38
PRODUCTIVITY




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   39
Now you can get your unstructured content to DITA/other XML easily
  through the new “Smart Paste” feature
                                                                                   Topic

                                                                                           Title

                                                                                           Body

                                                                                                     p

                                                                                                    ol

                                                                                                         li

                                                                                                           li

                                                                                                   image

                                                                                                   table

                                                                                                         tgroup

                                                                                                                tbody

                                                                                                                   row
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   40
Be more productive when working with various objects in FM11



                                                                                      Create and apply styles to
                                                                                       objects i.e. graphic, anchored
                                                                                       frames, text frames, graphic
                                                                                       frames, equations, and text
                                                                                       line

                                                                                      Object style designer and
                                                                                       object catalog

                                                                                      Flag and remove overrides

                                                                                      Structured workflow support



© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   41
Use your keyboard to smartly insert elements, attributed and even work
  with styles, conditional tags, variables etc




                                                                                              • Inline catalogs

                                                                                              • Type ahead supported

                                                                                              • Insert single element
                                                                                                or nested structure in
                                                                                                one click

                                                                                              • Inline attribute editor


                                                                                     FM 8 behavior of cycling
                                                                                      through the style list by
                                                                                   repeatedly pressing the first
                                                                                   letter is supported in FM 11!



© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   42
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   43
Several enhancements have been made to the Find/change dialog

                                                                                   Key enhancements to find/change

                                                                                   •   RegEx support in XML code view

                                                                                   •   When opened with text selected, Find field

                                                                                       is automatically populated with selection

                                                                                   •   Dialog retains focus after performing a find

                                                                                   •   Last 5 searched items are remembered

                                                                                   •   Repeat your last search - F3 (search

                                                                                       forward) and Shift-F3 (search backward)

                                                                                   •   Find/Change opens by default in a floating

                                                                                       dialog, making it easier to find among

                                                                                       other panels and UI controls
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   44
Create your own FrameMaker 11 experience (really) !!




                                                                                                FM11 comes with
    Now in FM11, you can                                                                    standard workspaces to
     also customize your                                                                    suite different roles and
  menus that are available                                                                  workflows. These can be
   in a certain workspace.                                                                     further customized
    For example, you can
  hide entire or sub menus
        in a workspace

                                                                                    FM11 has workspaces to
                                                                                   enable easy loading of the
                                                                                     UI layout with desired
                                                                                          pods/panels




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   45
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   46
MOBILE




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   47
Mobile Revolution: A Fundamental shift in the way content is consumed




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
FMPS11: Embracing the Multiscreen Revolution




                                                           NATIVE
                                                           MOBILE                  KINDLE
                                                            APPS                    BOOK

                                             MOBILE APPS


© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   49
DEMO

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   50
COLLABORATION




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   51
FrameMaker11 provides out-of-the-box integration with several leading
     CMS

              Content creation collaboration at no extra cost



                                                                                                FrameMaker ships with
                                                                                                 native connectors to
                                                                                                   Documentum and
                                                                                                  Sharepoint and also
                                                                                                integrates with several
                                                                                                  CMS which support
                                                                                                       webdav

                                                                                                  In FM11, we now
                                                                                                   support custom
                                                                                                    attributes with
                                                                                                  Documentum and
                                                                                                      Sharepoint


                                                            + any other “webdav” enabled CMS

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                52
In addition, we do provide integration with several of the leading CCMS
  in the XML and DITA space

                                             Leading XML/DITA CMS                            Integration with FM


                                                                                                                          *



                                                                                                        
                                                                      xDocs                                               *




                                                                                                        
                                                                                                                          *




                                                                                                                          *



                                                                                                         
                                                                                                                         **


                                                            •We are working to add more names to this list
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.          53   * Intgration needs to be certified with FM11, currently certified with FM10
                                                                                          **Integration is certified with FM9 only
In FM11, we are exposing a CMS connector layer which will enable our
  partners/customers to build a tighter integration at less development cost




                                                                              CMS Connector
                                                                               Framework      CMS



© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.           54
With this framework, it will be possible to build seamless connectivity
  between FrameMaker and your own CMS
                                                                              Perform
                                                                          search/advanced
                                                                               search

                                                                                                  Check out and edit
                                                                                                 documents inside FM




                         Tree view of CMS
                         repository visible
                             inside FM




                                                    Access several key
                                                    CMS functions from
                                                      the tree view




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.                 55
Next Steps..

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   56
Learn!

                                                                                      FrameMaker 11 Reviewer’s guide
                                                                                       has complete information and
                                                                                       more than 20 videos along with
                                                                                       how-to tasks for all the new
                                                                                       features
                                                                                      Watch new feature videos on our
                                                                                       Tech Comm channels on YouTube
                                                                                       and Adobe TV
                                                                                      Detailed Version comparison
                                                                                       chart of FM11 with previous
                                                                                       versions
                                                                                      Extensive documentation available
                                                                                       in both PDF and online form in
                                                                                       FrameMaker 11 User guide
                                                                                      FrameMaker 11 datasheet

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   57
Play!




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   58
Decide!




                                                                                FrameMaker 11      FM Publishing
                                                                                                      Server 11
Price                                                                             Full ($999)      Full ($14,999)
                                                                                  Edu ($399)

Upgrade Path                                                                     FM 10 ($399)      FM Server 10
                                                                                 FM 9 ($599)         ($5,999)
                                                                                                    FM Server 9
                                                                                                     ($8,999)

Subscription                                                                         N.A.              N.A.


Language                                                                        English, French,      English
                                                                               German, Japanese
 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Q&A

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   60
Appendix

© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   61
Some other general authoring enhancements

       Line numbers in all views


       Added new 6 new H/F markers and associated variables


       Configure creation of FM facet when working with several image formats


       Configurable dictionary support in FM11 (Proximity and Hunspell)




© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.   62

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FrameMaker 11: What’s new in FM11 &amp; FM11 Publishing Server (Lavacon2012)

  • 1. FrameMaker 11: What’s new in FrameMaker 11 and FrameMaker 11 Publishing Server Kapil Verma| @kapilvermaadobe | Email kverma@adobe.com Sr. Product Manager – FrameMaker line of products © 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 2. A little bit about myself.. • Manage FrameMaker and FrameMaker Publishing Server • Responsible for product strategy and roadmap, customer relationship and partner ecosystem management • Attend several Tech Comm. focused conferences throughout the year © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
  • 3. Key trends shaping the tech comm industry © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 4. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
  • 5. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
  • 6. Movement to structured authoring is picking up % of respondents who are already doing structured authoring % of total, SDL and Scriptorium surveys 45% 45% 42% 40% 35% 87% 29% 28% 30% 25% 20% 15% 15% 10% Our own survey in 2012 reveals 5% that 38% are already N/A N/A doing/migrating /planning to 0% move 1 to structured authoring 2008 2009 2011 Scriptorium SDL © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Source: Scriptorium 2009, 2011 survey. SDL survey 1)Adobe survey to STC tech comm professionals 2012, N=237
  • 7. As expected, structured authoring penetration is higher in larger corporations though there are significant number SMBs doing it as well Structured Authoring Migration Trends Percent of total responses 1,2 24% 32% 31% No plans to move 26% Undecided OR don't know 33% Planning to migrate 39% 13% Already doing OR migrating 14% 6% 50% 35% 37% 28% 22% 21% Small Medium Large Source: FrameMaker Survey to STC members (2012) 1) Sample Sizes: Small (1-99 FTE): 77; Medium (100-999):70; Large (>=1K FTE):90 2) Survey question:At what stage of structured authoring journey are you currently? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9
  • 8. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10
  • 9. Smartphone sales have already surpassed total PC shipments in 2011 and are expected to become the dominant category WW Units sales by category WW Units sales by category In million units In million units Smartphones Tablet PC Smartphones Tablet PC CAGR 2011-15 1,176 26% Mobile expected to 1,050 become more dominant category PC 535 Smartphone sales 885 482 have surpassed PC sales last year 433 352 688 282 11% 390 216 535 Mobile 472 482 433 133 390 357 347 357 352 50% 1,176 293 305 299 70 1,050 282 347 885 216 172 305 19 688 139 293 133 472 70 299 139 172 19 2008A 2009A 2010A 2011A 2012E 2013E 2014E 2015E 2008A 2009A 2010A 2011A 2012E 2013E 2014E 2015E Source: Credit Suisse, Morgan Stanley and IDC research © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11
  • 10. Our survey of tech comm professionals reflects their strong interest in mobile publishing Publishing to mobile trends % of respondents publishing/planning to publish to mobile outputs, N=237 EPUB Kindle 27% 15% 5% 3% Currently Publishing Plan to publish Source: FrameMaker Survey to STC members (2012), N=237 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12
  • 11. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13
  • 12. Increasing Demand For Rich Media In Technical Communication © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 13. As a result, we are seeing increasing use of rich media in technical documentation to liven up the content ~58% Use images/vector art in their technical content of the respondents Use videos 41% 33% Use hotspot linked images Use audio clips 18% 11% Use 3D models Source: FrameMaker Survey to STC members (2012), N=237 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15
  • 14. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16
  • 15. Lastly, more is being asked from fewer resources ..while budgets are getting cut Economic woes continue.. Higher productivity demanded © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 16. This trend is getting reflect in a recent survey * Reduction No Change Increase Number of UA employees 13% 68% 19% Workload due to staff changes 4% 53% 42% Number or scope of projects 6% 72% 23% Technical writing professionals are facing pressure to be more productive! * The 2012 Writers UA Salary Survey: http://www.writersua.com/surveys/salary12/index.html © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18
  • 17. Key trends that are shaping the tech comm industry today 1 Momentum for structured authoring remains strong 2 Rapid Mobile penetration driving major implications on content distribution 3 Increasing usage of rich media in technical communication 4 Challenging economic conditions result in the need to “do more with less” 5 Content creation is becoming a much more collaborative activity © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
  • 18. User generated content revolution is upon us.. 230 Million tweets per day; ~2.6K tweets /second More than 30 billion pieces of content (photos, links, stories etc.) shared each month 48 Hours of Video uploaded Every Minute >3.5 Million articles to date Source: Lit search • http://royal.pingdom.com/2011/01/12/internet -2010-in-numbers/ © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20
  • 19. ..which means that “Democratization” of Content Creation is happening © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 20. This also means the content creation workflow is changing.. Traditional Content Creation Workflow AUTHOR PUBLISH © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22
  • 21. ..and looks like this Author Refine content based on end user Author-2-author feedback and Author-2-SME collaboration Curate Collaborate Publish © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23
  • 22. What’s new in FrameMaker 11 and FrameMaker Publishing Server 11? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24
  • 23. STRUCTURED/XML AUTHORING © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25
  • 24. In FrameMaker11, we are providing a multi-view XML authoring environment to our users to meet their varying needs Multi-view FrameMaker editing environment XML source Author Output / WYSIWYG <topic> <title> <body> <p> </p> <p> </p> <p> </p> </body> </title> </topic> • View and edit the • Plain author view with no • Current output view in underlying XML source tags and minimal FrameMaker • Coloring and presentation of content • Important for DTP, indentation to support (e.g. no pagination, format) authors and a key Other key points authoring in source • Authors focus on the strength of view content and not on output FrameMaker • Users can edit the XML document in any view and the changes reflect in all the views (without having to manually save the file) • Option for the organization to enable / disable any view * • Different view with different functionality exposed (can be further customized) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 26
  • 25. In addition, we have enhanced our XML/DITA support in FrameMaker11 with support for XSLT 2.0 and XPath 2.0 Key capabilities • Ability to write and run Xpath expressions. XPath 2.0 supported • Query builder for writing complex queries, along with auto-suggest • Set the scope i.e. current file/all files/folder/ditamap/book • Comprehensive results pod for navigation and saving of results • Access history of last 15 queries • Run an XSL transformation within FrameMaker 11. XSLT 2.0 supported • Define and store “transformations” for later use. • Global and application specific transformations supported • Set the scope i.e. current file/all open files/folder • Ability to choose the XSLT processor by the user (in addition to XALAN and SAXON) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 27 * Based on internal testing with various types of XML files and DITAmaps
  • 26. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 28
  • 27. On the DITA front, we have made several enhancements to enable easy professional publishing of DITA Maps Enhanced options for publishing DITAMap  Generate a flat/nested book/composite doc  Automatically generate TOC, Index, List of Tables, LoF  Specify different templates for each level (Chapter, Section, Sub-Section)  Option to set page numbering, chapter, section, sub- section numbering and pagination © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29
  • 28. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30
  • 29. We have also made under the hood improvements to result in better performance when working with large XML files XML Open Performance improvement 1,2 Performance improvement Avg. File Open time in 5 repetitions, in seconds Percent 398.8 97% Dense element tag 11.8 57.7 DITA Xref 18% 47.3 FM10 35.1 DITA Conref -3% FM11 36.1 20.5 DITA Format 60% 8.1 3.5 Content heavy 3.0 14% © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Source: Internal testing with 5 different types of XML files 31 1) Files were opened and closed 5 times, and average open time was computed 2) Other apps running on the test system were Acrobat, MS Word and Browser
  • 30. Lastly, we have focused on improving usability in several XML workflows  New and improved “New XML dialog” incl. direct reference to DTD  Untitled XML files  Ability to directly refer OLE objects in XML files (configurable)  Strawman and banner text  Others  Structure view can be expanded to any width  Assign ID to DITA elements  Roundtrip table cell properties in XML  Roundtrip AF and EQ in XML © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 32
  • 31. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 33
  • 32. RICH MEDIA © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 34
  • 33. Making 3D even more dynamic Create links to part, view and animations stored within the 3D model Automatically generate linked table of views/animation/components Provide interactivity between 3D parts and the content JavaScript Associate and run JavaScript on the 3D model © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 35 • Image courtsey: PlusDF.de, http://openclipart.org
  • 34. We have taken our interactive support with rich media to the next level with our video enhancements VIDEO Set poster by picking a frame from video Create interactive links with popular video formats (FLV & SWF) Import MP4 videos © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 36
  • 35. Now in FM11, you can define hotspots on images, vector illustration among others to provide more interactivity to end users HOTSPOTS • Define “hotspots” on images/graphic objects with internal/external links Hotspots • All supported shapes (e.g. rectangle, circle, triangle etc.) can be used Aliquam quis ante est. Proin nec ligula sed lacus • PDF, web and many other outputs venenatis blandit sagittis bibendum orci. Donec malesuada mollis lorem. through FMPS supported Emperor Penguin adults are about 1.1 m (3 ft 7 in) tall and weigh 35 kg (75 lb) or more , eget dignissim lectus facilisis sed. Proin volutpat • Easily manage through hotspots pod bibendum hendrerit. Vivamus nec ligula © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 37
  • 36. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 38
  • 37. PRODUCTIVITY © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 39
  • 38. Now you can get your unstructured content to DITA/other XML easily through the new “Smart Paste” feature Topic Title Body p ol li li image table tgroup tbody row © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 40
  • 39. Be more productive when working with various objects in FM11  Create and apply styles to objects i.e. graphic, anchored frames, text frames, graphic frames, equations, and text line  Object style designer and object catalog  Flag and remove overrides  Structured workflow support © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 41
  • 40. Use your keyboard to smartly insert elements, attributed and even work with styles, conditional tags, variables etc • Inline catalogs • Type ahead supported • Insert single element or nested structure in one click • Inline attribute editor FM 8 behavior of cycling through the style list by repeatedly pressing the first letter is supported in FM 11! © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 42
  • 41. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 43
  • 42. Several enhancements have been made to the Find/change dialog Key enhancements to find/change • RegEx support in XML code view • When opened with text selected, Find field is automatically populated with selection • Dialog retains focus after performing a find • Last 5 searched items are remembered • Repeat your last search - F3 (search forward) and Shift-F3 (search backward) • Find/Change opens by default in a floating dialog, making it easier to find among other panels and UI controls © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 44
  • 43. Create your own FrameMaker 11 experience (really) !! FM11 comes with Now in FM11, you can standard workspaces to also customize your suite different roles and menus that are available workflows. These can be in a certain workspace. further customized For example, you can hide entire or sub menus in a workspace FM11 has workspaces to enable easy loading of the UI layout with desired pods/panels © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 45
  • 44. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 46
  • 45. MOBILE © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 47
  • 46. Mobile Revolution: A Fundamental shift in the way content is consumed © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 47. FMPS11: Embracing the Multiscreen Revolution NATIVE MOBILE KINDLE APPS BOOK MOBILE APPS © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 49
  • 48. DEMO © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 50
  • 49. COLLABORATION © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 51
  • 50. FrameMaker11 provides out-of-the-box integration with several leading CMS Content creation collaboration at no extra cost FrameMaker ships with native connectors to Documentum and Sharepoint and also integrates with several CMS which support webdav In FM11, we now support custom attributes with Documentum and Sharepoint + any other “webdav” enabled CMS © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 52
  • 51. In addition, we do provide integration with several of the leading CCMS in the XML and DITA space Leading XML/DITA CMS Integration with FM  *  xDocs  *   *  *   ** •We are working to add more names to this list © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 53 * Intgration needs to be certified with FM11, currently certified with FM10 **Integration is certified with FM9 only
  • 52. In FM11, we are exposing a CMS connector layer which will enable our partners/customers to build a tighter integration at less development cost CMS Connector Framework CMS © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 54
  • 53. With this framework, it will be possible to build seamless connectivity between FrameMaker and your own CMS Perform search/advanced search Check out and edit documents inside FM Tree view of CMS repository visible inside FM Access several key CMS functions from the tree view © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 55
  • 54. Next Steps.. © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 56
  • 55. Learn!  FrameMaker 11 Reviewer’s guide has complete information and more than 20 videos along with how-to tasks for all the new features  Watch new feature videos on our Tech Comm channels on YouTube and Adobe TV  Detailed Version comparison chart of FM11 with previous versions  Extensive documentation available in both PDF and online form in FrameMaker 11 User guide  FrameMaker 11 datasheet © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 57
  • 56. Play! © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 58
  • 57. Decide! FrameMaker 11 FM Publishing Server 11 Price Full ($999) Full ($14,999) Edu ($399) Upgrade Path FM 10 ($399) FM Server 10 FM 9 ($599) ($5,999) FM Server 9 ($8,999) Subscription N.A. N.A. Language English, French, English German, Japanese © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
  • 58. Q&A © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 60
  • 59. Appendix © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 61
  • 60. Some other general authoring enhancements  Line numbers in all views  Added new 6 new H/F markers and associated variables  Configure creation of FM facet when working with several image formats  Configurable dictionary support in FM11 (Proximity and Hunspell) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 62