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CONTENT + GOVERNANCE > CONTENT DELIVERY
PHASE

OUTCOMES

DISCOVER

ACTIVITIES MENU

What does the client want their
audiences to know/do?
What do the users want to know/do?
What already exists?
What does everyone else do?
How far away are we from being able
to deliver to these wants?

Stakeholder workshops / interviews
User research
Keyword research
Competitive analysis
Benchmarking
Content audit (online & off)
Usability testing/review
Current content creation mapping

◦

Define the problem
Define the solution approach
Client/agency alignment
How much work should this project
be, and the solution ongoing?
Who should do what
(client/agency effort split)
How much should it cost?

Solution concepting & testing
BAU & project impact mapping
Project resourcing commitment mapping
Create project team
Potential project roll out plan
Define success measures
Define project goals
Resource commitment for solution BAU

◦
◦

Detailed definition of the solution
Detailed plan for the next phase

Personas / Audience groups
Scenarios / Journeys / Stories
SEO planning
Style guide / Tone of voice

◦
◦
◦
◦
◦

SCOPE

◦
◦
◦
◦
◦

PLAN

Content type definition
Content strategy document
Content inventory / Gap analysis

DESIGN

Information architecture / Metadata
Design measurement analytics
Content schedule with new content
Asset schedule
Content migration planning & booking
Design governance model
Governance training & kick off
User roles and content workflow design
Governance guidelines document
Editorial calendar
Resource BAU support

◦

DO

Templates, tools and resource
bookings for content creation &
migration

Content briefs by page template/
content type
Design information layouts for
page templates
Content CSS styles
Create, prototype and iterate the content
creation process and content templates
Test & iterate user roles and content workflow
design - update the governance guidelines

◦

Content creation and migration

Add all editors permissions to system
Writing for web/CMS/Style training
Create new content
Migrate content
QA content

MEASURE
◦
◦
◦
◦

How successful is the governance
model?
How successful is strategy?
Is the content doing what it should?
What needs to be fixed and iterated

Content Strategy & Delivery @ Digital Arts Network Auckland www.dan.co.nz

Check analytics against success metrics
What's hot, what's not
Meet with editors to give extra training
and get feedback
Support log analysis
Surveys
Stakeholder interviews

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The Full Content Project Menu

  • 1. CONTENT + GOVERNANCE > CONTENT DELIVERY PHASE OUTCOMES DISCOVER ACTIVITIES MENU What does the client want their audiences to know/do? What do the users want to know/do? What already exists? What does everyone else do? How far away are we from being able to deliver to these wants? Stakeholder workshops / interviews User research Keyword research Competitive analysis Benchmarking Content audit (online & off) Usability testing/review Current content creation mapping ◦ Define the problem Define the solution approach Client/agency alignment How much work should this project be, and the solution ongoing? Who should do what (client/agency effort split) How much should it cost? Solution concepting & testing BAU & project impact mapping Project resourcing commitment mapping Create project team Potential project roll out plan Define success measures Define project goals Resource commitment for solution BAU ◦ ◦ Detailed definition of the solution Detailed plan for the next phase Personas / Audience groups Scenarios / Journeys / Stories SEO planning Style guide / Tone of voice ◦ ◦ ◦ ◦ ◦ SCOPE ◦ ◦ ◦ ◦ ◦ PLAN Content type definition Content strategy document Content inventory / Gap analysis DESIGN Information architecture / Metadata Design measurement analytics Content schedule with new content Asset schedule Content migration planning & booking Design governance model Governance training & kick off User roles and content workflow design Governance guidelines document Editorial calendar Resource BAU support ◦ DO Templates, tools and resource bookings for content creation & migration Content briefs by page template/ content type Design information layouts for page templates Content CSS styles Create, prototype and iterate the content creation process and content templates Test & iterate user roles and content workflow design - update the governance guidelines ◦ Content creation and migration Add all editors permissions to system Writing for web/CMS/Style training Create new content Migrate content QA content MEASURE ◦ ◦ ◦ ◦ How successful is the governance model? How successful is strategy? Is the content doing what it should? What needs to be fixed and iterated Content Strategy & Delivery @ Digital Arts Network Auckland www.dan.co.nz Check analytics against success metrics What's hot, what's not Meet with editors to give extra training and get feedback Support log analysis Surveys Stakeholder interviews