Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media Profile be it in Facebook, Twitter, YouTube, and etc?”. Setting up the profile account is easy but building and getting the communities is the next challenge that every business has to face. What are the social media programs that I can plan for my fans? What are the programs that will interest them to participate and to share about it with their friends? These are some of the questions that every social media marketer has to ask before embarking on a social media program that encompasses campaigns and engagements. This seminar will cover the following aspects of Social Media Program to create a compelling engagement: 1. What is Social Media Program? 2. How do I create a Social Media Program? 3. How do I research the Contents for my Program? 4. How do I create a Content Map for my social media program? 5. Success Stories

1. Social Media Program Recipes
How to Create & Manage a
Compelling Social Media
Program
Presented By:
Rebekah Seragih
The Social Media Maestro
Adonai Training & Kreative Media

2. Agenda
Seminar Topics
What is a Social Media Program?
Definition of a Social Media Program
The Social Media Program Ingredients
What are the ingredients that make up the program?
How do I concoct my Program
A Simple Process Flow Design
Whipping up the Dish
Preparing the contents and Organizing them
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3. What is a Social Media Program?
Definition of a Social Media Program
A Social Media Program is a planned set of
activities, executed online in the social
networking sites, with defined goals and
objectives in mind, over a specific duration
of time using appropriate application tools.
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4. Types of Activities
Common types of activities within a Social Media Program
 Competition / Campaign / Contest
 Quiz
 Polls
 Games
 Photos Posting
 Videos Posting
 Coupons
 Free Giveaways
 Tips & Treats
 Educational Contents
 Articles Sharing
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5. The Ingredients
What are the Ingredients that make up the Program?
Goals & Objectives
1 1. Set the goals and objectives for the program
2. Make sure that the goals and objectives are measureable
3. Look at small wins and build up gradually
4. Allows for reviews and adjustments along the way
Target Audiences
1. Decide who are your target audience
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2. Where are they locate?
3. What are their characteristics?
Social Networking Sites
1. Determine the various social networking sites where the program is to be
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implemented
2. Ask yourself whether the target audiences are congregating in these sites
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6. The Ingredients
What are the Ingredients that make up the Program?
Contents
1. What are the key messages you want to deliver across to your audiences?
4 2. What are the contents that will attract them? Look for the common interests.
3. Evaluate whether the social networking sites can support the contents
4. Decide the duration of the program
5. Determine the frequency of postings
6. Types of Contents – Photos, Videos, Educational Materials, Fun Stuffs, Games
Tools
1. Decide what are the application tools that are available within each social
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networking sites that can help you – The Apps
2. Are they free or chargeable?
Monitor, Measure, Analyze
1. Decide who are your target audience
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2. Where are they locate?
3. What are their characteristics?
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7. How do I concoct my Program
A Simple Process Flow Design
Who & Where are Listen to the
Rate & Rank the
Social Media they - Social Conversations &
various topics by
Objectives Networks (e.g. Note down the
the sites
Facebook, Twitter) topics
Conceptualize Determine the
Determine the Call Determine the
Your Contents for duration of the
to Actions for Frequency of Your
each site with the program or
each Sites Postings
same Message campaign
Decide at which Invite the
point of the Evaluate the audiences to Modify the
program schedule Program at the share their program for the
to measure the end experiences with next rollout
performance their comments
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8. Rate and Rank the Topics of Interest
Research, Research, Research …
Topics Articles Photos Videos Gaming
Topic A 5 1 20 5
Topic B 100 10
Topics Articles Photos Videos Gaming
Topic A Delicious Flickr YouTube URL of
Ezine Facebook Gaming
Websites
Topic B Facebook YouTube
Flickr Facebook
Blog
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9. Whipping Up the Dish Step 1
Monthly Theme
Content Generation and Planning…Adonai’s Content Map
Monthly Theme Monthly Theme Monthly Theme
A-Z Vitamins Guide Eating Out - Fine Dining
Restaurants
January February March April . . . . . . . . November December
Monthly Theme Monthly Theme Monthly Theme
A Nutritous Meal - Go Mexican Attending Parties &
Recipes Functions
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10. Monthly Theme
Go Mexican
Whipping Up the Dish
Content Generation and Planning…Adonai’s Content Map
Step 2
Weekly Topic
Types of Mexican
Food Culture Mexican Mexican
Festivals &
of Mexican Food Food Recipes
Celebrations
Week 1 Week 2 Week 3 Week 4
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11. Step 3
Whipping Up the Dish Daily Activities
Content Generation and Planning…Adonai’s Content Map
 From the Weekly Topics, the daily messages will be derived to
focus on the weekly topics.
 These daily messages can be implemented in various forms
but structured consistently across the weeks. The forms
remain the same every week but the contents will vary
depending on the topic of the week.
 The frequency of the messages to be posted must be
determined - daily post or a fixed number of posts per week.
 The number of posts within the day and the timing – Morning,
Afternoon, Evening, Night
 Know when your fans/followers go online in order to
synchronize the posts with the timing when they are online to
read it.
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12. Whipping Up the Dish
Content Generation and Planning…Adonai’s Content Map
Day Activity Types
Fri  Video sharing & Video Releases
Day Activity Types
 Fun Activities for the Weekend that the
Mon  Announcement of Updates, News fans can enjoy at the restaurant
 General Greetings (e.g. Festival  Quizzes
greetings)  Recipes Secrets
 Share a Fan’s Love about Your Products
or Services (Testimonial)
 Ask The Expert Sat  Facebooking “live” for off-site events or
Tue  Contests & Campaigns Announcement & product launches (use this whenever
Updates there is an off-site event, need not
 Infopedia – general knowledge about necessary be on a Saturday)
Your Products, Usage & Benefits  Reminders of events & promotions for
 Feature 1 FAQ & Answer of the Week the weekend or upcoming weeks
 Events Invitations
Wed  News updates about Your Company Sun  No activity as most people are out
 Social or charity works carried out by during the weekend for activities.
Your Company  However, if there is a special event or
 Feature a Restaurant in Singapore promotion on, Facebook can be set up
Thu  Ask a Question, Set up a Poll to broadcast the event or promotion.
 Photo sharing of events
 Promotion – Call for Actions
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13. Success Stories
How Others Did it

14. Coffee-Mate
Why stand in line at the coffeehouse when you can Add Your Flavor™ at home?
• Facebook (link)
• Twitter (link)
• Website (link) Communities
• Blog (link)
• Collaboration & Crowd sourcing (link)
• Fun (link) – Games, Campaigns,
Competitions, Quiz (link)
• Education (link)
• Offers (link) – Coupons (link)
• Easily Found (link) - Store Locator
• News (link) – What’s New on Products
• Information on Products (link)
• Quality, Relevant, Values (link)

15. About the Author
Rebekah Seragih
A Business and Marketing Strategist in her own rights, Rebekah has been
offering consultancy advices on business strategy, marketing, training,
operations, crisis management and change management to MNCs, governments
and businesses for more than 15 years. She has been involved in major
international projects amounting more than US$30 million. As the pioneer
Strategists in Asia in her field, one of her achievements is the design and
engineering the first touch screen ATM machine in Asia and implementing it
throughout Asia and Europe with one of the international bank. She has also
strategized and designed the world’s credit card merchant tracking system that
resulted in merchant credit card fraud management.
Rebekah has conducted seminars, workshops and trainings to audience all over
the world which includes corporations, business owners, governments, and
financial institutions. For the past 8 years, she has her passion in building
schools in developing countries for the poor making education available to the
needy and orphans. She is also involved in selective charity programs round the
globe.
Looking to do much more, she has engineered her own holding company with a
special focus on being a social entrepreneur in all the niche business start--ups
under the holding group to make a difference in the lives of others.
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16. About Adonai
Our Services…Doing What We Do Best….
Adonai is a leading training and online media consultancy company in Asia. Led by
amateur professionals, our corporate and public training arm you with the latest
knowledge, tools and skills to make you a success. Our training includes online
marketing media, social media, branding, management, training, professional
certification, entrepreneur start-up programs, and etc.
Our foremost consulting authority on business strategy, social media, digital media,
online space, creative marketing and branding helps Brands & Organizations create
customized and unique social media and business solutions. Our clients range from
major brands, government agencies, business owners, small-to-medium size
companies to financial institutions. Our consulting services include:
• Social Media Strategy & Planning
• Social Media Marketing & Engagement
• Social Media Monitoring
• Contents Generation & Article Writing
• Online Campaign Creation & Management
• Online analytics
• Website and Micro-site development such as corporate blog
• Mobile Application
• Search Engine Optimization (SEO) & SEO Copywriting
We believe your success is our success…
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17. Where to Find Us
Connect with Us here…
• Connect with us through…
Adonai Training
[E]: contactus@adonaitraining.com
[W]: www.adonaitraining.com
[FB]: www.facebook.com/adonaitraining.sg
[TW]: www.twitter.com/adonaitraining
Rebekah Seragih
[E]: rebekah@adonaitraining.com
[W]: www.adonaitraining.com
[FB]: www.facebook.com/RebekahSeragih
[TW]: www.twitter.com/RebekahSeragih
(LI): http://sg.linkedin.com/in/rebekahseragih
Adonai
Copyright © 2011 Adonai Training LLP. All rights reserved.
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