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Brand positioning

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Crafting the Brand Positioning ,[object Object],[object Object]
Brand Positioning: The Cornerstone ,[object Object],[object Object]
[object Object],[object Object],Brand Positioning: The Cornerstone
Defining Associations ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Defining Associations
Competitive Advantage “ Famous for their mouth-watering, hot, original glazed doughnuts” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle Most product life-cycle curves are portrayed as bell-shaped and this curve is typically divided into four stages.
Product Life Cycle Growth - rapid sales growth (market acceptance) and substantial profit improvement. Maturity - sales growth slows and profits stabilize because of increased competition. Introduction - slow sales growth and minimal profits (heavy expenses of product introduction.) Decline - sales show a downward drift and profits erode
[object Object],[object Object],[object Object],Product Life Cycle
Product Life Cycle
Product Life Cycle
[object Object]
 

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Brand positioning

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  • 5.
  • 6.
  • 7. Product Life Cycle Most product life-cycle curves are portrayed as bell-shaped and this curve is typically divided into four stages.
  • 8. Product Life Cycle Growth - rapid sales growth (market acceptance) and substantial profit improvement. Maturity - sales growth slows and profits stabilize because of increased competition. Introduction - slow sales growth and minimal profits (heavy expenses of product introduction.) Decline - sales show a downward drift and profits erode
  • 9.
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  • 13.