A N Z Presentation
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Presentation given to the legal counsel at ING in Australia- just purchased by ANZ. Sorry, but there is no audio. I also showed the youtube videos: http://www.youtube.com/watch?v=sIFYPQjYhv8 and http://www.youtube.com/watch?v=7SeL6i3sHM0
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A N Z Presentation
- 1. Social Media for Lawyers
- 2. What is Social Media?
- 5. Lawyers Can’t Ignore Social Media
- 12. Does anybody know a contracts lawyer?
- 15. Demonstration
- 16. What about ethics? 1 rule I live by: Don’t Say Stupid Things
- 17. Which social media site?
- 18. 750,000 Senior Executives Adds 1 million new users every 17 days
- 19. Over 300 million users Too personal for some professionals
- 20. What is the largest demographic? (Men ages 45-55)
- 21. Martindale.com (Slides and my article “10 Steps to Becoming a Rainmaker through Social Media”) Social Media for Lawyers: Twitter Edition
- 22. SOCIAL MEDIA BOOT CAMP March 23rd (Sydney) 25th (Melbourne) Social Media Policy 12 Month Social Media Plan Details at adriandayton.com/australia
Editor's Notes
- There are really two components- the first component is social- I like to think of this as “community” People that are grouping together. One of my favorite authors, Seth Godin call this TRIBES- tribes of like-minded individuals that gravitate together.The second component is media creation- companies know all about media creation- they have been advertising for over 100 years. They are just learning how to combine the two- creation of media combine with the creation of communities. I’d like to share with you some of the challenges, some of the opportunities social media provides- and then I will share with a little bit about how I am helping lawyers use social media.
- January 21, 2010AmLaw100 are starting to see the value of social media
- 2007 Fortune 500’s Best Places to WorkReally cheesey song comissioned, used at a company retreat. The song was leaked, and somebody posted the audio on Above the Law- the #1 legal blog in the US.
- When this happened- what do you think Nixon did? Did they laugh it off and let it go?They fought it, and the recording went viral. As counsel- it is important to understand the power of social media before you try and control it.
- So I wrote Social Media for Lawyers: Twitter Edition, a step by step guide for using these tools to bring in business.
- -spoken all across the United States-landed major consulting work-will be flying to Australia and New Zealand to speak in March.
- Go where the people are.
- Largest demographic is males ages 30-40- that is an extremely attractive demographic.Twitter is like a big cocktail party, you pick the conversations you listen to.
- Abbotsford Convent – 8:30 AM