1. developing
ACTIONABLE
SOCIAL MEDIA
PLANS
12 MONTH

2. From Sherpa…

3. To Guide!

4. PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated

5. PRACTICE LIFE CYCLE
Emerging Growth Mature Saturated

6. Y2K!

7. The Y2K of Our Generation?

8. PRACTICE LIFE CYCLE
Emerging
Growth Mature Saturated

9. PRACTICE LIFE CYCLE
Emerging Growth
Mature Saturated

10. PRACTICE LIFE CYCLE
Emerging Growth Mature
Saturated

11. Be a Trend-Watcher

12. Once you have the niche…

13. An Integrated Approach
• Marketing
PR
Speaking
Publishing
Advertising
Email marketing
SEO
• Business Development
Blog
Networking
Social: Sharing/
Branding
Meetings/ Pitches

14. Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion

16. Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion

17. Sometimes the best
aggregation tool is a person
Be the person other’s want
to find

18. Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion

20. LinkedIn Groups

24. Q1. Brand Awareness
Q2. Listen & Refine
Q3. Content Creation
Q4. Conversion

32. Know Your Target
Finding your
ideal client

35. The Law of
Multiplication

38. RELATIONSHIP

40. How do we turn
traffic into
contacts?

41. • Whitepaper, opt-in required
• Collect business cards at
speaking events
• Prompt newsletter sign-up
• Connect blog efforts to email
efforts

43. STRATEGY
SERENDIPITY

47. Test against analytics
• Traffic numbers
• Who, not just how many
• What drives traffic?
• What search terms?
• Responses on email and social

48. • Analytics slides!

49. Inform attorneys for:
• More frequency
• Better topics
• Insight into client perspective
• Client-centric language
• Feed the bizdev cycle