At the 19th annual Marketing Partner Forum a panel moderated by Adrian Dayton (http://adriandayton.com) explored how to connect with buyers of legal services through social media and blogging. On the panel was a General Counsel by the name of George Kostakos from OnForce and a partner and blogger from the law firm of Dorsey & Whitney named Roy Ginsburg. Also joining the panel were Richard Rifkin from Hubbard One and Peter Ozolin, CEO of Manzama.

1. Reaching GC’s through
Social Media

2. Meet the panelists…

6. Is anybody I do business
with using Social Media?

7. 2010

8. 2011

9. Ask the GC

11. 2010
43% of in-house counsel
cited blogs as their go-to
source for news.
Greentarget 2010

12. 2011
76% of in-house counsel say they
attribute importance to a lawyers
blogs when deciding… 55% say
blogs influence hiring decisions.
Greentarget / InsideCounsel 2011

13. 2011
The number of law blogs in
the AmLaw 100 increased
by 114% from 2010 to 2011
Are some firms too big to blog? -National Law Journal 2011

14. How much FREE advice do we
give away?

15. Traditional web vs. Social Media?
• What challenges are we seeing from with social
media that, we didn’t have with the stand-alone
website?

16. How are law firms
responding?

17. 2011
77% of law firms reportedly
use at least 1 social
network.
Lexis Nexis / Visability

19. Why should GC’s use social
media?

20. What challenges are you
facing?

21. Have you seen a return on
investment? (ROI)

22. What social networks do you
avoid?

23. Additional questions if time permits
• What is the ROI?
• Direct/Indirect benefits?
• 5 years from now, what will we see?
• Google+, Martindale Hubbel, and Legal OnRamp?
• Group blogs vs. Individual blogs?
• How tight should the blogs focus be?

24. 2011
Online presence is now so persuasive,
51.4% of corporate counsel will stop and
think a minute before hiring a lawyer who
lacks a credible online presence in addition
to their official law firm bio.
-BTI Consulting
How Clients Hire 2011

25. For more information contact
• Adrian Dayton
• Email: adrian@adriandayton.com
• Web: adriandayton.com
• Call: 1(801)414-7675
• Twitter: @adriandayton