Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
10. –Meeting notes made by Tom Erickson
Don also described and solicited discussion on, the 'User
Interface [sic] Architect's office" (hereafter UEA).
11. – Don Norman
“I invented the term because I thought Human Interface
and usability were too narrow: I wanted to cover all
aspects of the person's experience with a system,
including industrial design, graphics, the interface, the
physical interaction, and the manual.”
16. “The model outlined here does not account for secondary
considerations (such as those arising during technical or
content development) that may influence decisions during user
experience development. Also, this model does not describe a
development process, nor does it define roles within a user
experience development team. Rather, it seeks to define the
key considerations that go into the development of user
experience on the Web today.”
17. “The model outlined here does not account for secondary
considerations (such as those arising during technical or
content development) that may influence decisions during user
experience development. Also, this model does not describe a
development process, nor does it define roles within a user
experience development team. Rather, it seeks to define the
key considerations that go into the development of user
experience on the Web today.”
34. The Lean Startup
“A true experiment follows the scientific
method. It begins with a clear hypothesis
that makes predictions about what is
supposed to happen. It then tests those
predictions empirically”
47. Example
• Zappos
• Annual sales > US$1 billion
• Hypothesis: Is there a demand for superior online
shoe shopping
• Experiment: Took photos from shoe shops, came
back and bought them full price if customer bought
them online
Example from The Lean Startup, p57-58
48. Example
• Allowing users to register with twitter will drop
abandoned registrations by 5%
• Built fake “register with twitter” link which led to nice
error message
• Released to segment of customers on live site
• Measured how many new users tried it
• <1% - hypothesis invalid
51. – Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In a lean
environment, how can we make great user experiences?
64. – Janice Fraser, 2010
The question we have to solve for is not “What does
Lean User Experience mean?” The question is “In a lean
environment, how can we make great user experiences?
98. Further Reading
• UX for Lean Startups by Laura Klein
• Lean UX by Jeff Gothelf & Josh Seiden
• Agile User Experience Design by Diana Brown
• User-Centered Agile Methods by Hugh Beyer
• Agile Experience Design by Lindsay Ratcliffe and
Marc McNeill
99. Further Reading
• Lean Startup by Eric Ries
• The Startup Owner's Manual by Steve Blank
• The Four Steps to the Epiphany by Steve Blank
• The Goal by Eliyahu M. Goldratt
• The Machine That Changed the World by Womack,
Jones & Roos